Caroline Gibson brings two decades of public relations experience to her role as Partner at top communications firm, Prosek Partners. She specializes in managing financial and professional services accounts and is well versed in handling public relations for multinational organizations.
Before joining Prosek in 2006, Caroline was Media Relations Manager at The Royal Bank of Scotland Group, where she was influential in promoting one of their major banking brands, NatWest. She served as spokesperson for the bank and also handled all media relations on important matters.
In her early career, Caroline worked as a Media Relations Officer at one of the world’s largest financial services corporations, HSBC. During her time at Leeds Metropolitan University, she took on a role as a Student Brand Manager for energy drinks company, Red Bull. Both positions equipped Caroline with public relations and brand management expertise that she would later apply to her specialization in working with global corporations.
In addition, Caroline served as a Co-Lecturer on Georgetown University’s Master in Global Strategic Communications program, where she taught experienced practitioners how to communicate globally with a specific focus on the UK and Europe..
Caroline is the Chair Emeritus for the Arthur Page Society’s Page Up organization. Over her 2-year term she helped grow the membership base, conducted a full brand refresh and developed several new offerings. She continues to serve on the board.. In recognition of her achievements and contribution to the communications industry, Caroline was nominated as one of PR Week’s 40 Under 40 ‘New Trailblazers’ in 2013.
Caroline holds a Master's degree in Corporate Communications from Sheffield Hallam University and graduated with a Bachelor of Arts from Leeds Metropolitan University.
Prosek Partners is a leading global marketing and communications firm based in the United States. The organization is specialized in the financial and B2B industries and distinguishes themselves for their deep understating of their client’s business.
Adjunct Co-Lecturer, Masters in Global Strategic Communications
Oct 2015 - Oct 2019
Washington, DC, USA
Georgetown University is one of the world’s leading academic and research institutions, offering a unique educational experience to prepare the next generation of global citizens to lead and make a difference in the world.
The Royal Bank of Scotland Group is a Scottish banking and insurance holding company with headquarters in Edinburgh. The group is semi-private and has a multitude of banking brands under its umbrella that offer a range of services from business banking to insurance and corporate finance.
HSBC
Media Relations Officer
Oct 2000 - Nov 2001
London, UK
HSBC is one of the world’s largest banking & financial services organizations, serving around 38 million customers, with around 3,900 offices globally.
Red Bull GmbH is a privately owned business that is renowned for its range of energy drinks. The company is headquartered in Fuschl am See in Austria and is well known for collaborating on sporting events as well as sponsoring sports teams.
Page Up, Arthur W. Page Society, is a leading membership organization for top-level communications professionals that was founded in 2013. It has more than 200 international members that come from a variety of backgrounds, including large firms, charity organizations and government.
The Institute for public Relations is a non- profit organization in the United States that funds and facilitates research related to public relations and corporate communications. The institute was established in 1956 and is based in Weimer Hall at the University of Florida.
Tim Chatwin of Google EMEA and Dirk Songuer of Microsoft Mixed Reality Studios share their key takeaways from the session titled "Disinformation - It's Already Here!" at Page International Exchange with Caroline Gibson of Prosek Partners.
Caroline was interviewed in the chapter titled "Financial Communications and Investor Relations". She shared her expertise on the field of financial communications and also offered advice to those seeking a career in this field.
In this article for PR Week, Caroline discusses the changes the financial services industry has undergone, the effects that will have on the financial services industry, and the challenges that communications professionals will face and have to adapt to.
The 2013 edition of PR’s Weeks Top 40 Under 40 was titled ‘New Trailblazers’. The publication nominated 40 influential professionals in the communications industry under the age of 40 that are spearheading the future of the industry.
