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Berkley Egenes

Chief Marketing & Growth Officer

Xsolla

Los Angeles, CA, USA

Berkley Egenes

Isabella Egerton

Berkley Egenes’ Biography

Berkley Egenes is the Chief Marketing & Growth Officer at Xsolla, specializing in building marketing campaigns and go-to-market strategies for interactive brands. His focus is creating programs and brand engagements that launch tools and services to help partners reach more players and drive revenue worldwide. He builds successful partnerships, collaborations, and campaigns that elevate brand awareness, perception, and experience in the global marketplace.

With over 25 years of marketing and product integration experience, he joined Xsolla from the esports industry, where he helped build the Ghost Gaming brand prior to its acquisition. As Head of Marketing // CMO, he led sponsorship sales, media relations, social growth, and e-commerce, creating fan-focused campaigns and activating brand partnerships with gaming pros and creators across Fortnite, PUBG, CS:GO, Gears of War, Rocket League, and Apex Legends on three continents before the company’s acquisition by Skill Shot Media.

An agency and global brand veteran in marketing organizations, he drives engagement at the intersection... Berkley Egenes is the Chief Marketing & Growth Officer at Xsolla, specializing in building marketing campaigns and go-to-market strategies for interactive brands. His focus is creating programs and brand engagements that launch tools and services to help partners reach more players and drive revenue worldwide. He builds successful partnerships, collaborations, and campaigns that elevate brand awareness, perception, and experience in the global marketplace.

With over 25 years of marketing and product integration experience, he joined Xsolla from the esports industry, where he helped build the Ghost Gaming brand prior to its acquisition. As Head of Marketing // CMO, he led sponsorship sales, media relations, social growth, and e-commerce, creating fan-focused campaigns and activating brand partnerships with gaming pros and creators across Fortnite, PUBG, CS:GO, Gears of War, Rocket League, and Apex Legends on three continents before the company’s acquisition by Skill Shot Media.

An agency and global brand veteran in marketing organizations, he drives engagement at the intersection of brands, technology, sports and entertainment. He has represented leading organizations including NEXTVR (acquired by Apple), Alcatel/TCL, VIZIO, Kellogg’s, AB-InBev, NASCAR, IBM, Walmart, and CVS, and created value-driven partnerships with sports, media, and content leaders worldwide.

He earned a bachelor’s degree in marketing with a certificate in international business from Texas A&M University and an MBA from the University of Notre Dame. He also completed Stanford University’s Emerging CMO: Strategic Marketing Leadership program in 2023. He has been recognized as a Los Angeles Times LA Executive 2025 Chief Marketing Officer Honoree and a USA Today CMOs to Watch 2024 honoree. READ MORE VIEW LESS

Berkley Egenes’ Newsfeed

MobileSyrup

Canada’s largest gaming expo returns to Edmonton in June with big new industry event

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Press Release Hub

Xsolla Brings Mobile-First Monetization Expertise to Gamesforum Barcelona 2026

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Berkley Egenes’ Background

Xsolla

Chief Marketing & Growth Officer

Dec 2023 - Present

Los Angeles, CA, USA

Xsolla is a global financial technology and video game commerce company that connects developers, publishers, and platforms through a broad ecosystem of services. By combining distribution support, go-to-market expertise, and commerce technology, the company helps partners expand reach and grow long-term player engagement.

Xsolla

Chief Marketing Officer

Oct 2022 - Nov 2023

Los Angeles, CA, USA

Berkley oversaw global marketing strategy, communications, brand positioning, and growth initiatives across international markets as Chief Marketing Officer.

Xsolla

Vice President of Marketing

Mar 2020 - Sep 2022

Los Angeles, CA, USA

Maiven8

Principal Consultant

Sep 2018 - Present

Newport Beach, CA, USA

Maiven8 is a strategic marketing and partnerships agency that specializes in sponsorship development, brand strategy, and integrated campaign execution across sports, gaming, and entertainment.

Ghost Gaming

Chief Marketing Officer | Head of Marketing

Jan 2019 - Sep 2019

Irvine, CA, USA

Ghost Gaming is an esports and gaming organization focused on competitive teams and creator-driven content.

Meridiun

Vice President of Marketing

May 2018 - Jan 2019

Irvine, CA, USA

Meridiun was a technology-focused advisory and consulting firm that provided strategic guidance, growth strategy, and integrated marketing solutions to emerging and established companies.

NextVR

Strategic Marketing & Brand Management

Mar 2017 - Feb 2018

Newport Beach, CA, USA

NextVR was a virtual reality media company delivering immersive live sports and entertainment experiences through advanced VR broadcasting technology prior to its acquisition by Apple.

Envoy

Marketing Director

Aug 2014 - May 2017

Irvine, CA, USA

Envoy is a workplace technology company providing visitor management and space optimization solutions designed to enhance security, efficiency, and employee experience.

CSE

Director, Marketing

Mar 2011 - Jul 2014

Atlanta, GA, USA

CSE is a global esports and entertainment organization where Berkley led marketing strategy, promotional campaigns, and partnership development for competitive gaming initiatives.

CSE

Marketing Consultant

Apr 2007 - Mar 2011

Atlanta, GA, USA

Berkley provided strategic guidance on brand development, campaign planning, and partnership opportunities to support the company’s growth initiatives.

CSE

Account Executive

Mar 2006 - Mar 2007

Atlanta, GA, USA

Beginning his tenure at CSE as an Account Executive, Berkley managed client relationships, coordinated marketing campaigns, and supported sponsorship activations.

Green Tee Apparel

Oct 2007 - Dec 2009

Foothill Farms, CA, USA

Green Tee Apparel was a lifestyle and streetwear brand focused on golf-inspired fashion, blending sport, culture, and contemporary design.

NASCAR

Partnership Marketing

May 2005 - Oct 2006

New York, NY, USA

NASCAR is a professional motorsports organization where Berkley contributed to sponsorship programs, brand partnerships, and promotional campaigns.

IBM

Sales Specialist | Retail Store Solutions

Jan 2004 - Jun 2004

Boston, MA, USA

IBM is a global technology and consulting company providing enterprise software, cloud computing, artificial intelligence, and infrastructure solutions to organizations worldwide.

IBM

Business Consultant | Extreme Blue Program

Sep 2003 - Dec 2003

As part of IBM’s Extreme Blue Program, Berkley provided project leadership and strategic insight on innovative technology solutions and business development initiatives.

IBM

Senior Global Client Representative

May 1999 - Aug 2003

Bentonville, AR, USA

Earlier in his IBM career, Berkley managed enterprise client relationships, coordinated solutions delivery, and supported global account strategy across multiple markets

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Berkley Egenes’ Gallery

Berkley Egenes in Stevenage FC dressing room

Berkley Egenes head and shoulders image

Berkley Egenes at Xsolla

Berkley Egenes in front of Xsolla branding

Berkley Egenes speaking at ChinaJoy 2024

Berkley Egenes being interviewed on stage

Berkley Egenes receiving cake for his birthday

Berkley Egenes presenting

Berkley Egenes with the Xsolla team

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

Berkley Egenes in Stevenage FC dressing room

Berkley Egenes head and shoulders image

Berkley Egenes at Xsolla

Berkley Egenes in front of Xsolla branding

Berkley Egenes speaking at ChinaJoy 2024

Berkley Egenes being interviewed on stage

Berkley Egenes receiving cake for his birthday

Berkley Egenes presenting

Berkley Egenes with the Xsolla team

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

Media

The Level Up Lounge | Check out the upcoming debut episode with Chris Hewish & Berkey Egenes of Xsolla

Podcast

Feb 2026

In this episode of The Level Up Lounge, Xsolla leaders Chris Hewish and Berkley Egenes explore the future of game commerce, global growth strategy, and the keys to building impactful partnerships in the interactive entertainment industry.

Pocket Gamer | What's behind the Xsolla rebrand?

Interview

Jan 2026

Xsolla’s refreshed brand strategy and visual identity were discussed, highlighting the company’s approach to supporting game developers, with Berkley providing insights.

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Accreditation

Stanford University, Graduate School of Business

The Emerging CMO: Strategic Marketing Leadership

Aug 2023

Stanford, CA, USA

Awards & Recognition

LA Executive and Leadership Awards 2025

Honoree

May 2025

Los Angeles, CA, USA

The LA Executive & Leadership Awards recognized Berkley for his leadership and contributions to marketing and business growth.

USA Today | The Leading CMOs to Watch in 2024

Acknowledgment

Jul 2024

Los Angeles, CA, USA

USA Today’s “The Leading CMOs to Watch in 2024” featured Berkley, highlighting his performance and leadership in marketing.

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Charitable Interests

New Directions for Women

Volunteer

Jan 2020 - Dec 2020

Costa Mesa, CA, USA

New Directions for Women supports women’s professional growth through mentorship, skill-building, and career advancement programs.

Berkley Egenes’ Education

University of Notre Dame | Mendoza College of Business

MBA in Consumer Marketing & Sports Business

2004 - 2005

Texas A&M University

BBA Marketing & International Business

1994 - 1999