Berkley Egenes is the Chief Marketing & Growth Officer at Xsolla, specializing in building marketing campaigns and go-to-market strategies for interactive brands. His focus is creating programs and brand engagements that launch tools and services to help partners reach more players and drive revenue worldwide. He builds successful partnerships, collaborations, and campaigns that elevate brand awareness, perception, and experience in the global marketplace.
With over 25 years of marketing and product integration experience, he joined Xsolla from the esports industry, where he helped build the Ghost Gaming brand prior to its acquisition. As Head of Marketing // CMO, he led sponsorship sales, media relations, social growth, and e-commerce, creating fan-focused campaigns and activating brand partnerships with gaming pros and creators across Fortnite, PUBG, CS:GO, Gears of War, Rocket League, and Apex Legends on three continents before the company’s acquisition by Skill Shot Media.
An agency and global brand veteran in marketing organizations, he drives engagement at the intersection...Berkley Egenes is the Chief Marketing & Growth Officer at Xsolla, specializing in building marketing campaigns and go-to-market strategies for interactive brands. His focus is creating programs and brand engagements that launch tools and services to help partners reach more players and drive revenue worldwide. He builds successful partnerships, collaborations, and campaigns that elevate brand awareness, perception, and experience in the global marketplace.
With over 25 years of marketing and product integration experience, he joined Xsolla from the esports industry, where he helped build the Ghost Gaming brand prior to its acquisition. As Head of Marketing // CMO, he led sponsorship sales, media relations, social growth, and e-commerce, creating fan-focused campaigns and activating brand partnerships with gaming pros and creators across Fortnite, PUBG, CS:GO, Gears of War, Rocket League, and Apex Legends on three continents before the company’s acquisition by Skill Shot Media.
An agency and global brand veteran in marketing organizations, he drives engagement at the intersection of brands, technology, sports and entertainment. He has represented leading organizations including NEXTVR (acquired by Apple), Alcatel/TCL, VIZIO, Kellogg’s, AB-InBev, NASCAR, IBM, Walmart, and CVS, and created value-driven partnerships with sports, media, and content leaders worldwide.
He earned a bachelor’s degree in marketing with a certificate in international business from Texas A&M University and an MBA from the University of Notre Dame. He also completed Stanford University’s Emerging CMO: Strategic Marketing Leadership program in 2023. He has been recognized as a Los Angeles Times LA Executive 2025 Chief Marketing Officer Honoree and a USA Today CMOs to Watch 2024 honoree.READ MOREVIEW LESS
Xsolla is a global financial technology and video game commerce company that connects developers, publishers, and platforms through a broad ecosystem of services. By combining distribution support, go-to-market expertise, and commerce technology, the company helps partners expand reach and grow long-term player engagement.
Berkley oversaw global marketing strategy, communications, brand positioning, and growth initiatives across international markets as Chief Marketing Officer.
Maiven8 is a strategic marketing and partnerships agency that specializes in sponsorship development, brand strategy, and integrated campaign execution across sports, gaming, and entertainment.
Ghost Gaming is an esports and gaming organization focused on competitive teams and creator-driven content.
Meridiun
Vice President of Marketing
May 2018
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Jan 2019
Irvine, CA, USA
Meridiun was a technology-focused advisory and consulting firm that provided strategic guidance, growth strategy, and integrated marketing solutions to emerging and established companies.
NextVR
Strategic Marketing & Brand Management
Mar 2017
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Feb 2018
Newport Beach, CA, USA
NextVR was a virtual reality media company delivering immersive live sports and entertainment experiences through advanced VR broadcasting technology prior to its acquisition by Apple.
Envoy is a workplace technology company providing visitor management and space optimization solutions designed to enhance security, efficiency, and employee experience.
CSE
Director, Marketing
Mar 2011
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Jul 2014
Atlanta, GA, USA
CSE is a global esports and entertainment organization where Berkley led marketing strategy, promotional campaigns, and partnership development for competitive gaming initiatives.
CSE
Marketing Consultant
Apr 2007
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Mar 2011
Atlanta, GA, USA
Berkley provided strategic guidance on brand development, campaign planning, and partnership opportunities to support the company’s growth initiatives.
CSE
Account Executive
Mar 2006
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Mar 2007
Atlanta, GA, USA
Beginning his tenure at CSE as an Account Executive, Berkley managed client relationships, coordinated marketing campaigns, and supported sponsorship activations.
Green Tee Apparel
Oct 2007
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Dec 2009
Foothill Farms, CA, USA
Green Tee Apparel was a lifestyle and streetwear brand focused on golf-inspired fashion, blending sport, culture, and contemporary design.
IBM is a global technology and consulting company providing enterprise software, cloud computing, artificial intelligence, and infrastructure solutions to organizations worldwide.
As part of IBM’s Extreme Blue Program, Berkley provided project leadership and strategic insight on innovative technology solutions and business development initiatives.
Earlier in his IBM career, Berkley managed enterprise client relationships, coordinated solutions delivery, and supported global account strategy across multiple markets
Berkley Egenes discusses how Xsolla's partnership with Stevenage FC is redefining football sponsorship through authentic storytelling, community engagement, gaming, and purpose driven innovation that creates lasting value for supporters and the club alike.
Berkley Egenes discusses the evolving role of accessibility in gaming, highlighting how partnerships, technology, and community-driven initiatives are broadening participation across the industry.
Berkley Egenes is portrayed as a commercially driven leader at Xsolla who is redefining success in digital gaming by aligning monetisation strategy, user experience, and platform infrastructure to support sustainable global growth.
This video shows Xsolla teaming up with Stevenage FC and SpecialEffect, a UK charity that helps people with physical disabilities play video games using tailored technology. As an official partner of Stevenage FC, Xsolla will donate its shirt sponsor spot to highlight the charity, with proceeds from jersey sales going towards accessible gaming setups.
In this episode of The Level Up Lounge, Xsolla leaders Chris Hewish and Berkley Egenes explore the future of game commerce, global growth strategy, and the keys to building impactful partnerships in the interactive entertainment industry.
Xsolla’s refreshed brand strategy and visual identity were discussed, highlighting the company’s approach to supporting game developers, with Berkley providing insights.
Berkley received a Bronze POPAI Outstanding Merchandise Achievement Award for his work on retail merchandising and shopper engagement in the snacks and soft drinks category.
