Andrew White

Executive Chairman

5Oceans Partnership

Nassau, BS

Biography

Andrew White is an entrepreneur in the Sports & Entertainment world. Andrew spends his time focused on three inter-related projects, 5Oceans Partnership his commercial sales business, leAD, the best in class Sports & Health Tech Investment business and ISH, The Institute of Sports Humanities.

Andrew is Executive Chairman of 5Oceans Partnership, launched in 2016, which is a Commercial Entertainment business with emphasis on the Sports & Music Arenas in London, Tokyo, New York, Rio de Janeiro.

He is Chairman of leAD Sports, the world’s first Sports & Health tech investment platform focused on funding & nurturing early-stage start-ups, with innovative products & business models in the field of sports& health tech.

Andrew is also Chairman of The Institute of Sports Humanities, partnering with the University of Buckingham, ISH provides the future leaders in the Sports industry with an MA. Future partnerships to be announced as ISH looks to build a global footprint.

Prior to this, Andrew spent the early part of his career building WSM Communications into one of Europe’s most successful Sports Marketing Agencies, which in 2014 was acquired by Bill Gates & his Entertainment Group, BEN.

Andrew White’s Newsfeed

Sport Industry Group

ISH appoints Shaun Springer to strengthen diversity strategy

Andrew White said: “It’s brilliant to have Shaun bring his knowledge and wealth of experience to ISH. Currently, less than 2% of senior governance and administration positions at football governing bodies and professional clubs are held by BAME staff and we will work with these organisations to tackle issues of under-representation. ISH is also expanding internationally to build on our UK presence and Shaun will be invaluable as we move forward.”

Who Knows Wins

Who Knows Wins Ltd – raises substantial amount in first round of Future Funding

Director and Investor of WKW and Chairman of leAD, Andrew White said: “leAD and I identified WKW as having the potential to be massively disruptive in the betting space, and we have continued to support the business both financially and strategically. This investment will allow it to deliver on its undoubted potential.”

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Andrew White’s Background

5Oceans Partnership

Executive Chairman

Jul 2016 - Present

London, UK

I am the founder of this Commercially focussed Sports Marketing organisation focussed on delivering global commercial solutions for rights holders and brands in Sport. We have a strong team operating in Europe, Asia, North and South America.

leAD Sports

Chairman & Investor

Sep 2016 - Present

Berlin, DE

leAD Sports is the worlds leading Sports & Health Tech Partnership. LeAD sources start-ups and develops high growth companies from seed round- Series A. The Advantage Fund launched in 2019 provides $50 million of funding for our potential unicorns and other A round stage sports tech unicorns

Institute of Sports Humanities, University of Buckingham

Chairman

2017 - Present

Buckingham, UK

Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.

Corbis

Managing Director

May 2014 - Jul 2016

London, UK

Lead the ROW team at Corbis to commercialise our Iconic images library and market the worlds first Sports and Entertainment integrations platform BEN.

WSM Communications

CEO

Jul 1997 - May 2014

London, UK

WSM was a full service Sports Marketing agency, which we grew to be one of the leading agencies in Europe. The agency focussed on delivering brands marketing platforms in the sports arena. Our stand out partnerships were with Aberdeen Asset Management, Brit Insurance and MasterCard. The agencies legacy was to develop and create the brand and business with the ECB around Twenty20 cricket.

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Other Business Interests

Who Knows Wins

Investor & Director

2017 - Present

Caerphilly, UK

Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues, to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW- Team is trying to take the gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community.

The Melanie White Foundation

Non-Executive Director

Nov 1999 - Present

London, UK

Current Board Positions

Institute of Sports Humanities, University of Buckingham

Non-Executive Chairman

2017 - Present

Buckingham, UK

Media

Financial Times

Simon Kuper: how to pick a winning team

Sep 2019

London, UK

In an interview with the Financial Times, Ed Smith, Founder of The Institute of Sports Humanities discusses the methods of improving performance.

Sport Industry Group

INSTITUTE OF SPORTS HUMANITIES: LEARNING

Jul 2019

London, UK

The Sports Industry Group held an interview with the leaders and key figures at the Institute of Sports Humanities: Ed Smith, Director and Co-Founder in addition to National Selector for England Cricket; Professor Tony Collins, Senior Research Fellow and Module Leader; and Dr J Simon Rofe, Senior Research Fellow and Assistant Programme Director.

The Times

Buckingham University’s big hitters put thought into sport 24

Mar 2019

London, UK

The new lecturers of the Institute of Sports Humanities’ first programme, an MA Leadership in Sport are discussed in The Times, these include business leaders and leaders in sport such as the former Bank of England Governor, a billionaire and a batsman.

Sport Industry Group

New Institute of Sports Humanities launches

Mar 2019

London, UK

The Sports Industry Group discusses The Institute of Sports Humanities and the launch of its first programme, an MA Leadership in Sport, in association with the University of Buckingham.

The Times

Master’s degree gives elite sports coaches an edge

Mar 2019

London, UK

The Times discusses the launch of The Institute of Sports Humanities’ first programme, an MA Leadership in Sport, developed and founded by Ed Smith, the National Selector for England Cricket, to develop and equip future sports leaders.

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Andrew White’s Education

University of the West of England

BA Hons, Geography

1989 - 1992

Bembridge School

1979 - 1989