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Andrew White

Executive Chairman

5Oceans Partnership

Nassau, BS

Andrew White
Michael Whealon
Fox Point Partners LLP
Edward White
Edward White & Co., LLP

Andrew White’s Biography

Andrew White is an entrepreneur in the Sports & Entertainment world. Andrew spends his time focused on three inter-related projects, 5Oceans Partnership his commercial sales business, leAD, the best in class Sports & Health Tech Investment business and ISH, The Institute of Sports Humanities.

Andrew is Executive Chairman of 5Oceans Partnership, launched in 2016, which is a Commercial Entertainment business with emphasis on the Sports & Music Arenas in London, Tokyo, New York, Rio de Janeiro.

He is Chairman of leAD Sports, the world’s first Sports & Health tech investment platform focused on funding & nurturing early-stage start-ups, with innovative products & business models in the field of sports & health tech.

Andrew is also Chairman of The Institute of Sports Humanities (ISH). Partnering with the University of Buckingham, ISH provides the future leaders in the Sports industry with an MA. Further partnerships are likely to be announced as ISH looks to build a global footprint.

Prior to this, Andrew spent the early part of his career building WSM Communications into one of Europe’s most successful Sports Marketing Agencies, which in 2014 was acquired by Bill Gates & his Entertainment Group, BEN.

Andrew White’s Newsfeed

Business Insider
How the 28-year-old CEO of a sports company backed by Adidas' venture fund spends her day

The Adidas-backed incubator program leAD, is mentioned in an article by Business Insider. The article features Trisha Goyal, co-founder of Break the Love, a digital platform backed by leAD.

German Tennis Federation Approves Wingfield Smart Court Technology

leAD Sports Accelerator is mentioned in an article by SportTechie regarding Wingfield Smart Court Technology, a graduate of leAD.

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Andrew White’s Background

5Oceans Partnership
Executive Chairman
Jul 2016 - Present
London, UK
Andrew is the founder of this commercially-focused Sports Marketing organisation, which aims to deliver global commercial solutions for rights holders and brands in Sports. 5Oceans has a strong team operating in Europe, Asia, North and South America.
leAD Sports
Chairman & Investor
Sep 2016 - Present
Berlin, DE
leAD Sports is the world's leading Sports & Health Tech Partnership. leAD sources start-ups and develops high growth companies from seed round to Series A. The Advantage Fund launched in 2019 provides $50 million of funding for potential unicorns and other A round stage sports tech unicorns
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Andrew White’s Gallery

Other Business Interests

Who Knows Wins
Investor & Director
2017 - Present
Caerphilly, UK
Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW Team is trying to take gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community.
The Melanie White Foundation logo The Melanie White Foundation logo
The Melanie White Foundation
Non-Executive Director
Nov 1999 - Present
London, UK

Current Board Positions

Institute of Sports Humanities, University of Buckingham logo Institute of Sports Humanities, University of Buckingham logo
Institute of Sports Humanities, University of Buckingham
Non-Executive Chairman
2017 - Present
Buckingham, UK
Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.


Financial Times
Simon Kuper: how to pick a winning team
Sep 2019
London, UK
In an interview with the Financial Times, Ed Smith, Founder of The Institute of Sports Humanities discusses the methods of improving performance.
Sport Industry Group
Institute of Sports Humanities Learning
Jul 2019
London, UK
The Sports Industry Group held an interview with the leaders and key figures at the Institute of Sports Humanities: Ed Smith, Director and Co-Founder in addition to National Selector for England Cricket; Professor Tony Collins, Senior Research Fellow and Module Leader; and Dr J Simon Rofe, Senior Research Fellow and Assistant Programme Director.
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Andrew White’s Education

University of the West of England
BA Hons, Geography
1989 - 1992
Bembridge School logo Bembridge School logo
Bembridge School
1979 - 1989

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