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Andrew White

Executive Chairman

5Oceans Partnership

Nassau, BS

Andrew White
Michael Whealon
Fox Point Partners LLP
Edward White
Edward White & Co., LLP, Certified Public Accountants


Andrew White is an entrepreneur in the Sports & Entertainment world. Andrew spends his time focused on three inter-related projects, 5Oceans Partnership his commercial sales business, leAD, the best in class Sports & Health Tech Investment business and ISH, The Institute of Sports Humanities.

Andrew is Executive Chairman of 5Oceans Partnership, launched in 2016, which is a Commercial Entertainment business with emphasis on the Sports & Music Arenas in London, Tokyo, New York, Rio de Janeiro.

He is Chairman of leAD Sports, the world’s first Sports & Health tech investment platform focused on funding & nurturing early-stage start-ups, with innovative products & business models in the field of sports& health tech.

Andrew is also Chairman of The Institute of Sports Humanities, partnering with the University of Buckingham, ISH provides the future leaders in the Sports industry with an MA. Future partnerships to be announced as ISH looks to build a global footprint.

Prior to this, Andrew spent the early part of his career building WSM Communications into one of Europe’s most successful Sports Marketing Agencies, which in 2014 was acquired by Bill Gates & his Entertainment Group, BEN.

Andrew White’s Newsfeed

Sport Industry Group
ISH appoints Shaun Springer to strengthen diversity strategy

Andrew White said: “It’s brilliant to have Shaun bring his knowledge and wealth of experience to ISH. Currently, less than 2% of senior governance and administration positions at football governing bodies and professional clubs are held by BAME staff and we will work with these organisations to tackle issues of under-representation. ISH is also expanding internationally to build on our UK presence and Shaun will be invaluable as we move forward.”  

Who Knows Wins
Who Knows Wins Ltd – raises substantial amount in first round of Future Funding

Director and Investor of WKW and Chairman of leAD, Andrew White said: “leAD and I identified WKW as having the potential to be massively disruptive in the betting space, and we have continued to support the business both financially and strategically. This investment will allow it to deliver on its undoubted potential.” 

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Andrew White’s Background

5Oceans Partnership
Executive Chairman
Jul 2016 - Present
London, UK
I am the founder of this Commercially focussed Sports Marketing organisation focussed on delivering global commercial solutions for rights holders and brands in Sport. We have a strong team operating in Europe, Asia, North and South America.
leAD Sports
Chairman & Investor
Sep 2016 - Present
Berlin, DE
leAD Sports is the worlds leading Sports & Health Tech Partnership. LeAD sources start-ups and develops high growth companies from seed round- Series A. The Advantage Fund launched in 2019 provides $50 million of funding for our potential unicorns and other A round stage sports tech unicorns
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Other Business Interests

Who Knows Wins
Investor & Director
2017 - Present
Caerphilly, UK
Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues, to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW- Team is trying to take the gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community.
The Melanie White Foundation logo The Melanie White Foundation logo
The Melanie White Foundation
Non-Executive Director
Nov 1999 - Present
London, UK

Current Board Positions

Institute of Sports Humanities, University of Buckingham logo Institute of Sports Humanities, University of Buckingham logo
Institute of Sports Humanities, University of Buckingham
Non-Executive Chairman
2017 - Present
Buckingham, UK
Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.


Financial Times
Simon Kuper: how to pick a winning team
Sep 2019
London, UK
In an interview with the Financial Times, Ed Smith, Founder of The Institute of Sports Humanities discusses the methods of improving performance.
Sport Industry Group
Jul 2019
London, UK
The Sports Industry Group held an interview with the leaders and key figures at the Institute of Sports Humanities: Ed Smith, Director and Co-Founder in addition to National Selector for England Cricket; Professor Tony Collins, Senior Research Fellow and Module Leader; and Dr J Simon Rofe, Senior Research Fellow and Assistant Programme Director.
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Andrew White’s Education

University of the West of England
BA Hons, Geography
1989 - 1992
Bembridge School logo Bembridge School logo
Bembridge School
1979 - 1989

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