Andrew White

London, UK

Executive Chairman

5Oceans Partnership

Biography

Andrew White is an entrepreneur in the Sports & Entertainment world. Andrew spends his time focused on three inter-related projects, 5Oceans Partnership his commercial sales business, leAD, the best in class Sports Accelerator and ISH, The Institute of Sports Humanities.

He is Executive Chairman of 5Oceans Partnership, launched in 2016, which is a Commercial Entertainment business with emphasis on the Sports & Music Arenas in London, Tokyo, New York, Rio de Janeiro & The Bahamas. 5Oceans has recently concluded two major partnerships for Laureus Sports Awards & Taylor Swift.

He is Non-Executive Chairman of leAD Sports Accelerator, the world’s first sports entrepreneurship platform focused on funding & nurturing early-stage start-ups, with innovative products & business models in the field of sports. Andrew is an Investor and Director of Who Knows Wins, an interactive social gaming platform which was one of the first companies leAD and Andrew invested in.

Andrew is also Non-Executive Chairman of The Institute of Sports Humanities, partnering with the University of Buckingham, to provide the future leaders in the Sports industry with an MA, due to launch in Autumn 2019. Future partnerships to be announced as ISH looks to build a global footprint.

Prior to this, Andrew spent the early part of his career building WSM Communications into one of Europe’s most successful Sports Marketing Agencies, which in 2014 was acquired by Bill Gates & his Entertainment Group, Corbis.

Personal Business Advice

As we look ahead into the next century, leaders will be those who empower others - Bill Gates.

Andrew White’s Newsfeed

31 Aug 2017

Mid-west region to see the benefits - Sportstech Ireland announces new partnership with London Sport

SportsTech Ireland has announced a new partnership with London Sport this week which focuses on sports participation and engagement. The organisation aims to position Ireland and the Mid-West as a leading destination for Sports Technology, as well as harness sports technology for societal benefit. This is the organisation’s fourth international collaboration since SportsTech Ireland launched earlier this year, having already formalised projects and partnerships with the University of Ryerson, Toronto, leAD Sports Accelerator in Berlin, and SportseXperience in Eindhoven.

13 Jul 2017

Action Sports Startup Unit 1 To Debut Helmet-Headphone Combo

Action sports-focused startup Unit 1 is set to introduce its first offering, Soundshield, a helmet and detachable headphone pairing that the company hopes can elevate the users’ music listening experience from the slopes to the skate park...The manufacturing process will take place over the next several months according to Soundshield’s Indiegogo profile, with the first shipments set to start in December. Unit 1 was among the 19 companies that were accepted into the leAD Sports Accelerator, which will begin in Berlin in the fall.

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Andrew White’s Background

5Oceans Partnership

Executive Chairman

Jul 2016 - Present

London, UK

I am the founder of this Commercially focussed Sports Marketing organisation focussed on delivering global commercial solutions for rights holders and brands in Sport. We have a strong team operating in Europe, Asia, North and South America.

leAD Sports Accelerator

Chairman

Sep 2016 - Present

Berlin, DE

leAD is an accelerator focused on early stage startups with innovative products and business models in the realms of sports. leAD stands for legacy of Adi Dassler and is backed by a global network of investors, mentors and partners.

Corbis

Managing Director

May 2014 - Jul 2016

London, UK

Lead the ROW team at Corbis to commercialise our Iconic images library and market the worlds first Sports and Entertainment integrations platform BEN.

Institute of Sports Humanities, University of Buckingham

Chairman

2017 - Present

Buckingham, UK

Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities which will launch in Autumn 2019 in Buckingham, Singapore and Melbourne. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.

WSM Communications

CEO

Jul 1997 - May 2014

London, UK

WSM was a full service Sports Marketing agency, which we grew to be one of the leading agencies in Europe. The agency focussed on delivering brands marketing platforms in the sports arena. Our stand out partnerships were with Aberdeen Asset Management, Brit Insurance and MasterCard. The agencies legacy was to develop and create the brand and business with the ECB around Twenty20 cricket.

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Other Business Interests

Who Knows Wins

Investor & Director

2017 - Present

Caerphilly, UK

Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues, to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW- Team is trying to take the gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community.

The Melanie White Foundation

Non-Executive Director

Nov 1999 - Present

London, UK

Andrew White’s Education

University of the West of England

BA Hons, Geography

1989 - 1992

Bembridge School

1979 - 1989