About Services Profiles Press Contact

Andrew White

Executive Chairman

5Oceans Partnership

Nassau, BS

Andrew White

Michael Whealon

Fox Point Partners LLP

Edward White & Co., LLP

Andrew White’s Biography

Andrew White is an entrepreneur in the Sports & Entertainment world. Andrew spends his time focused on three inter-related projects, 5Oceans Partnership his commercial sales business, leAD, the best in class Sports & Health Tech Investment business and ISH, The Institute of Sports Humanities.

Andrew is Executive Chairman of 5Oceans Partnership, launched in 2016, which is a Commercial Entertainment business with emphasis on the Sports & Music Arenas in London, Tokyo, New York, Rio de Janeiro.

He is Chairman of leAD Sports, the world’s first Sports & Health tech investment platform focused on funding & nurturing early-stage start-ups, with innovative products & business models in the field of sports & health tech.

Andrew is also Chairman of The Institute of Sports Humanities (ISH). Partnering with the University of Buckingham, ISH provides the future leaders in the Sports industry with an MA. Further partnerships are likely to be announced as ISH looks to build a global footprint.

Prior to this, Andrew spent the early part of his career building WSM Communications into one of Europe’s most successful Sports Marketing Agencies, which in 2014 was acquired by Bill Gates & his Entertainment Group, BEN.

Andrew White’s Newsfeed

Business Insider

How the 28-year-old CEO of a sports company backed by Adidas' venture fund spends her day

The Adidas-backed incubator program leAD, is mentioned in an article by Business Insider. The article features Trisha Goyal, co-founder of Break the Love, a digital platform backed by leAD.

SportTechie

German Tennis Federation Approves Wingfield Smart Court Technology

leAD Sports Accelerator is mentioned in an article by SportTechie regarding Wingfield Smart Court Technology, a graduate of leAD.

View allHide

Andrew White’s Background

5Oceans Partnership

Executive Chairman

Jul 2016 - Present

London, UK

Andrew is the founder of this commercially-focused Sports Marketing organisation, which aims to deliver global commercial solutions for rights holders and brands in Sports. 5Oceans has a strong team operating in Europe, Asia, North and South America.

leAD Sports

Chairman & Investor

Sep 2016 - Present

Berlin, DE

leAD Sports is the world's leading Sports & Health Tech Partnership. leAD sources start-ups and develops high growth companies from seed round to Series A. The Advantage Fund launched in 2019 provides $50 million of funding for potential unicorns and other A round stage sports tech unicorns

Institute of Sports Humanities, University of Buckingham

Chairman

2017 - Present

Buckingham, UK

Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.

Corbis

Managing Director

May 2014 - Jul 2016

London, UK

Andrew leads the ROW team at Corbis to commercialise their iconic images library and market the world's first Sports and Entertainment integrations platform, BEN.

WSM Communications

CEO

Jul 1997 - May 2014

London, UK

WSM was a full service Sports Marketing agency, which grew to be one of the leading agencies in Europe. The agency focused on delivering brand marketing platforms in the sports arena. Their stand out partnerships were with Aberdeen Asset Management, Brit Insurance and MasterCard. The agency's legacy was to develop and create the brand and business with the ECB, around Twenty20 cricket.

View allHide

Andrew White’s Gallery

Other Business Interests

Who Knows Wins

Investor & Director

2017 - Present

Caerphilly, UK

Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW Team is trying to take gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community.

The Melanie White Foundation

Non-Executive Director

Nov 1999 - Present

London, UK

Current Board Positions

Institute of Sports Humanities, University of Buckingham

Non-Executive Chairman

2017 - Present

Buckingham, UK

Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.

Media

Financial Times

Simon Kuper: how to pick a winning team

Sep 2019

London, UK

In an interview with the Financial Times, Ed Smith, Founder of The Institute of Sports Humanities discusses the methods of improving performance.

Sport Industry Group

Institute of Sports Humanities Learning

Jul 2019

London, UK

The Sports Industry Group held an interview with the leaders and key figures at the Institute of Sports Humanities: Ed Smith, Director and Co-Founder in addition to National Selector for England Cricket; Professor Tony Collins, Senior Research Fellow and Module Leader; and Dr J Simon Rofe, Senior Research Fellow and Assistant Programme Director.

The Times

Buckingham University’s big hitters put thought into sport 24

Mar 2019

London, UK

The new lecturers of the Institute of Sports Humanities’ first programme, an MA Leadership in Sport are discussed in The Times, these include business leaders and leaders in sport such as the former Bank of England Governor, a billionaire and a batsman.

Sport Industry Group

New Institute of Sports Humanities launches

Mar 2019

London, UK

The Sports Industry Group discusses The Institute of Sports Humanities and the launch of its first programme, an MA Leadership in Sport, in association with the University of Buckingham.

The Times

Master’s degree gives elite sports coaches an edge

Mar 2019

London, UK

The Times discusses the launch of The Institute of Sports Humanities’ first programme, an MA Leadership in Sport, developed and founded by Ed Smith, the National Selector for England Cricket, to develop and equip future sports leaders.

View allHide

Andrew White’s Education

University of the West of England

BA Hons, Geography

1989 - 1992

Bembridge School

1979 - 1989