Aidan Butler is Chief Operating Officer, 1/ST Racing, and President, 1/ST Content. 1/ST is a leader in Thoroughbred horse racing and gaming, and is focused on transforming the role entertainment and hospitality plays within the sport of horse racing. Previously, Aidan was Chief Strategy Officer and Executive Director of California Racing Operations of The Stronach Group, a North American entertainment and real estate company, with a focus on Thoroughbred horse racing.
In his prior roles, Aidan was at the forefront of developing and broadening the reforms initiated by The Stronach Group. He oversaw the company's modernization of the sport of Thoroughbred racing, with a focus on horse population, ownership, and technology. Aidan worked closely with the California Horse Racing Board (CHRB), the state's regulatory body, and the Thoroughbred Owners of California (TOC), the California Thoroughbred Trainers (CTT), and the Del Mar Thoroughbred Club.
Aidan is also CEO of GuardLab, Inc., a company he Co-founded in 2013. GuardLab is a revolutionary custom mouthguard company that utilizes 3D scanning and 3D printing technologies to effectively reduce the risk of injury from impact, maximize athletic performance, and improve sleep for athletes. Since its founding, GuardLab has become a leader in its field, forming partnerships with clients in the NFL, NBA, MLB, NHL, MLL, and NCAA. It has also partnered with the UFC, Renzo Gracie Academy, and 3Shape, a developer and manufacturer of 3D scanners and software solutions for the dental industry.
Aidan’s extensive knowledge is built upon owning and running multiple companies, and throughout his career he has been a sought-after leader by numerous organizations in North America and Europe. He is Founder and Managing Director at A.R. Consulting and was previously Managing Director at Gilberts LLP, a leading intellectual property law firm, where he was responsible for running its US operations in New York.
