Matthew Fosh
Novae
Roger Gherson
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Sylvie Freund-Pickavance

Value Retail

London, UK

Group Strategy and Business Development Director

Value Retail

Sylvie Freund-Pickavance
Biography
Sylvie Freund-Pickavance is a french executive in the fashion and luxury goods sector with over 26 years' international management experience in diverse cultural environments, both geographically (postings in Asia, America and Europe) and structurally (major global players, start up and small to medium companies).

Sylvie Freund-Pickavance’s Newsfeed

11 Nov 2017
Financial Times
How Bicester Village retail outlet became a new luxury destination

In Bicester Village, where a £10 flute of champagne is on offer at the Veuve Clicquot stall, mall owner Value Retail is trying to replicate the full-price luxury experience. It is core to luring customers, says Sylvie Freund Pickavance, group strategy director at Value Retail, who frames the offering as reviving or refreshing, rather than flogging.

17 May 2016
SYLVIE FREUND-PICKAVANCE: VALUE RETAIL

We don’t look at other outlet models as our competition, we look at our competition as all the international shopping destinations that exist.  Sylvie Freund-Pickavance explains how discount luxury retailer Value Retail caters for its tourist shopper base, and why being an outlet doesn’t mean a cheap shopping experience.

Sylvie Freund-Pickavance’s Background

Group Strategy and Business Development Director
Dec 2014 - Present
London, UK
Business Director
Dec 2009 - Nov 2014
London, UK
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Other Business Interests

British Fashion Council Fashion Trust logo British Fashion Council Fashion Trust logo
British Fashion Council Fashion Trust
Mentor
Jan 2015 - Present
London, UK
Business support and mentoring program for young fashion designers and members of the Rock Vault program

Sylvie Freund-Pickavance’s Education

FT/ Pearson Non Executive Program logo FT/ Pearson Non Executive Program logo
FT/ Pearson Non Executive Program
Non Executive Director Diploma
2013 - 2014
Shenzhen University  1989 – 1989 logo Shenzhen University  1989 – 1989 logo
Shenzhen University 1989 – 1989
Chinese language
1989 - 1989
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