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Danny Lopez

Blippar

London, UK

Chief Operating Officer

Blippar

Danny Lopez
Biography
Danny Lopez is the Chief Operating Officer of Blippar, a leading visual discovery platform that uses augmented reality and artificial intelligence through smartphones and wearables. Previously he held the position of British Consul General, New York and Director General for UK Trade & Investment USA with responsibility for promoting the UK’s economic profile, foreign policy and national security priorities. He also led the operations of UK Trade & Investment across nine cities in the US, working closely with multinationals on both sides of the Atlantic.

Personal Business Advice

Ideas pull the trigger, but instinct loads the gun.

Danny Lopez’s Newsfeed

04 Aug 2017
Augmented reality graffiti will lead to advertising ambush wars

Imagine looking up at the sky and seeing every cloud crammed full of adverts. High above a fast food restaurant, a competitor has scrawled its own cheeky pitch, urging shoppers to eat their burgers instead. This future is nearer than you might think: last month saw the launch of the first augmented reality app that lets anyone write on the sky. And, according to a report released this week by a global law firm, advertisers are worried...Skrite’s “skywriting” is only the latest AR app getting ready to capitalise on these coming changes. “We’re there already,” says Danny Lopez at the London-based augmented reality company Blippar, which lets users see reviews and recommendations overlaid onto shops and landmarks.

19 Jul 2017
Fast Company
Blippar’s new face profiles could make AR more accessible—and practical

Last December, augmented reality company Blippar, which had previously catered mostly to brands and advertisers, rolled out real-time facial recognition, along with a database of 70,000 recognizable faces. That database has since been expanded to 370,000 public figures, and Blippar's new beta launch today will add your face to the pile as well...Blippar COO Danny Lopez claims the tech has a 99.67% accuracy rate because it captures the entire face in one go, via what's called the single-model or single-patch method.

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Danny Lopez’s Background

Chief Operating Officer
Aug 2016 - Present
London, UK
As COO Danny oversees Blippar's global operations and strategic planning at a time of ambitious growth and international expansion.
British Consul General
Jul 2011 - Jul 2016
New York, US
As the senior British diplomat to New York, Danny was responsible for promoting the UK’s economic profile, foreign policy and national security priorities. He also led the operations of UK Trade & Investment across nine cities in the US.
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Other Business Interests

Fellow
Nov 2013 - Present
New York, US
Honorary Trustee
Aug 2011 - Present
New York, US
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Danny Lopez’s Education

Master's Degree in International Economics and Finance
Bachelor of Arts (Honours) Economics