New banner ad from Jaguar Land Rover lets you test drive a car from your phone. Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required....."The banner ad industry is huge in terms of numbers, but everybody wants more from it," said Blippar COO Danny Lopez. "We know that by providing the experience, the clickthrough rate is going to increase."
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app. "The app-agnostic nature of ARDP technology allows agencies and brands across all verticals to take advantage of the power of AR to build rich media experiences at scale and spur deeper consumer engagement," said Danny Lopez, Blippar Chief Operating Officer.