Imagine looking up at the sky and seeing every cloud crammed full of adverts. High above a fast food restaurant, a competitor has scrawled its own cheeky pitch, urging shoppers to eat their burgers instead. This future is nearer than you might think: last month saw the launch of the first augmented reality app that lets anyone write on the sky. And, according to a report released this week by a global law firm, advertisers are worried...Skrite’s “skywriting” is only the latest AR app getting ready to capitalise on these coming changes. “We’re there already,” says Danny Lopez at the London-based augmented reality company Blippar, which lets users see reviews and recommendations overlaid onto shops and landmarks.
Last December, augmented reality company Blippar, which had previously catered mostly to brands and advertisers, rolled out real-time facial recognition, along with a database of 70,000 recognizable faces. That database has since been expanded to 370,000 public figures, and Blippar's new beta launch today will add your face to the pile as well...Blippar COO Danny Lopez claims the tech has a 99.67% accuracy rate because it captures the entire face in one go, via what's called the single-model or single-patch method.