Ashish has over 30 years of experience in the apparel industry. He is a specialist in branded retailing with a global understanding of consumer aspirations in the mid market and luxury segments, coupled with a comprehensive knowledge of multi-distribution channels.
Founded in 1950, Wolford is the market leader for luxury legwear and bodywear and also holds an established position in the exclusive lingerie segment. Ashish is responsible for Corporate Strategy, Sales and Marketing.
Liaising directly with the CEO/CFO, to develop the Brand globally as the market leader in Frozen Yoghurt. Enabler to enter new markets with a newly defined business model which ensures solid and sustainable growth.
Responsible for the strategy and execution of all “Front End” activities for the brand – Sales and Merchandising, Design & Product development, Image & Marketing, Architecture & Visual Merchandising. As ‘acting CEO’, reported directly into fund management, with full P & L responsibility. Vilebrequin is the global leader in the luxury men's swimwear segment acquired by Fashion Fund in 2008.
Fashion Fund One
2006 - 2008
The Hague, NL
Evaluated and advised on the investment case of many European apparel and accessory companies in the mid-to-luxury segment. Fashion Fund I is a private equity fund, focused on investments in apparel and accessory companies in Europe.