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William Bullard OBE

Co-Founder & CEO

Blue River Consulting LLC

Miami, FL, USA

William Bullard OBE


William Bullard OBE is Managing Partner at Blue River Consulting LLC. He is an experienced business leader and expert corporate reputation advisor, with a demonstrated history of success in consumer goods and manufacturing industries. He specializes in business and reputation growth through commercially viable sustainability programs.

After spending 35 years with Diageo, the world’s leading drinks company, and Grand Metropolitan, Bill successfully held leadership roles in both general management and corporate relations at senior levels across the Americas and Europe.

Bill was the principal architect of Learning for life™, now Diageo’s flagship social program. Since inception and across more than 40 countries, over 100,000 disadvantaged young people have graduated from the program. An average of 75% of participants now gain full-time employment following their participation.

Previously, Bill was Managing Director of GrandMet’s businesses in Venezuela, Colombia, Mexico and the Caribbean region. He served on GrandMet’s Eastern European Advisory Board and on the board of America’s Advisors to BTI (British Trade International).

Bill was appointed OBE in 2014 by Her Majesty Queen Elizabeth II for Services to UK Trade and Investment. For his leadership of Learning for Life™ Bill was awarded Humanitarian of the Year 2013 by the International Red Cross (Florida). Previously, the program had been given the Organization of American States’ Trust’s top recognition for contributions to Education.

Educated at Eton College, Bill went on to compete professionally in sailing. He was part of the crew which held the World Speed Record for 7 years and competed in the 1983 America’s Cup for Great Britain.

William Bullard’s Newsfeed

UK reiterates commitment to relief and reconstruction in the Caribbean

"It is a privilege to try and contribute to the rebuilding efforts; my first task will be to bring a small number of business leaders together, and tap into their expertise and knowledge of the Caribbean, to see where and how, working together, they believe business and government can make a 1+1=3 in the efforts to rebuild businesses and the economies damaged as a result of the storms," Bullard said.

Creator of the world’s largest whisky collection returns to Scotland

William Bullard OBE, corporate relations director, Diageo Miami, who was instrumental in acquiring the collection to assure its preservation a decade ago, also travelled to Scotland to join Mr Vidiz in raising a toast to the success of the initiative.  He said: “When we acquired this amazing collection ten years ago our vision was to preserve it and to bring it to Scotland so it could become a jewel in the crown of Scotch whisky tourism.  “It is incredibly gratifying to see that vision fulfilled, with well over a million people visiting the collection since it went on display..."

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William Bullard’s Background

Blue River Consulting LLC logo Blue River Consulting LLC logo
Blue River Consulting LLC
Co-Founder & CEO
Jan 2018 - Present
Miami, FL, USA
Senior Vice President, Corporate Relations
Jul 2000 - Jun 2017
Under William's leadership, Diageo was awarded the top recognition in the Americas in 2011 for contributions to the community in Education, by the Organization of American States' Trust. His role was to build and protect the reputation of Diageo & its consumer brands & grow the business across the region of Latin America & the Caribbean.
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Current Non-Executive Positions

Jan 2008 - Present
Miami, FL, USA
Diageo's flagship community reinvestment programs. A program designed to inspire and transform the lives of people by providing tools, training and skills to disadvantaged young adults.

Previous Non-Executive Positions

Board Member
Jan 2002 - Dec 2003
London, UK
Board of America's Advisors to British Trade International.


Jan 2007 - Present
Miami, FL, USA
The Diageo Foundation was a registered charity funded entirely by Diageo & has been the cornerstone of so much of our community investment across the world for the past 25 years.


Humanitarian of the Year
Miami, FL, USA
William Bullard OBE has been instrumental in the development and growth of Learning for Life, an education and life skills program created and launched by Diageo Latin America & Caribbean in 2008.

William Bullard’s Education