Steven Kay QC
9 Bedford Row
Jonty Kelt
Fantail Ventures

Vanessa Keenan

The Goodwood Group

London, UK

Commercial Director

The Goodwood Group

Vanessa Keenan


Vanessa Keenan is Commercial Director at The Goodwood Group, heading up the Sponsorship Sales team that is responsible for delivering the Sponsorship Sales and Sporting Membership revenue and creating a multi-faceted partnership strategy that delivers a multi-million pound annual sponsorship budget. Vanessa started her career with The Goodwood Group in 2013 as an Account Director and Consultant and then became Head of Partnerships in 2015.

Prior to joining Goodwood, Vanessa spent six years at Digital Cream, where she was a CMO Consultant, responsible for their PR & Marketing.

Previously, Vanessa managed all Corporate Communications for Mohamed Al-Fayed's businesses and charitable associations, including Harrods, Fulham Football Club, Harrods Charities and also Al Fayed's personal Corporate Communications.

Vanessa is Founder and Board Member of Lodsworth Local Care which offers community transport services to residents of Lodsworth Parish, assisting with travel to and from medical/dental appointments, collecting prescriptions and other short term assistance. She has served as Chairwoman of Highfield Prep School in Liphook and on the Executive Committee of Clifton College, Bristol.

A graduate of Anglia Ruskin University in Cambridge, Vanessa earned a BA (Honours) degree in English Literature and Media Studies.

Vanessa Keenan’s Background

Commercial Director
Dec 2017 - Present
Chichester, UK
England’s greatest sporting estate - home of the Goodwood Revival, Festival of Speed, Qatar Goodwood Festival and more.
Director of Sports Sponsorship
Aug 2013 - Nov 2017
Chichester, UK
Vanessa began in 2013 as an Account Director and Consultant & became Head of Partnerships in 2015 of England’s greatest sporting estate, home of the Goodwood Revival, Festival of Speed, Qatar Goodwood Festival and more.
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Other Business Interests

Lodsworth Local Care logo Lodsworth Local Care logo
Lodsworth Local Care
Founder & Board Member
2013 - Present
Lodsworth, UK
Lodsworth Local Care was established in 2013 and offers various community transport services for residents in Lodsworth Parish, including travel to & from medical & dental appointments, collection of prescriptions, distribution of food bank vouchers, free loan of mobility equipment & other short term assistance.

Previous Non-Executive Positions

College Executive Committee
2010 - 2014
Bristol, UK
Clifton College, founded in 1862, is an independent boarding & day school for girls & boys aged 2-18 in Bristol.
Sep 2011 - Jul 2012
Liphook, UK
Highfield Prep & Brookham Pre-Prep offer a co-educational experience for children aged 3-13 in beautiful Hampshire with a great balance of boys and girls, offering both day & boarding options.

Vanessa Keenan’s Education

BA Hons, English Literature & Media Studies
1990 - 1994