Tim Robinson, CEO of Doddle, said that click and collect is a growing force in retail. He noted that while the ease of shopping online appeals to consumers, they now want to see that convenience reflected in how they receive the goods. Half said that they prefer the method because they save on shipping costs, but nearly as many said that they liked the speed and 28 per cent said it was more convenient. For retailers, there’s an incentive in that they only have to create software for the service once, and from there it saves money on infrastructure such as delivery vehicles.
Finding the sweet spot within the intersection of digital and physical retail might be the most urgent priority for the retail industry. Retail fulfillment company Doddle believes it is developing a piece of the puzzle through its click-and-collect network model of retailers, carriers and global partners. That sweet spot, according to founder and CEO Tim Robinson, is where digital and physical-store retailers will get the biggest results with the least amount of effort.