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Simon Morris

Chief Creative Officer

Amazon

London, UK

Simon Morris
David Moross
HighPost Capital
Dominic Murphy
CVC

Simon Morris’ Biography

Simon Morris is one of the most successful creative entrepreneurs in the United Kingdom. He was inducted into the UK Marketing Hall of Fame after a career that launched Sega in the territory and made Sonic the Hedgehog a household name.

For the past decade, Simon has been the worldwide creative lead for Amazon. He was a senior global leader and the first and only person to date to be made Chief Creative Officer of the company. Under Simon’s creative and innovative leadership, the Amazon brand has reached new heights, churning out award-winning ads and content. Two creative highlights include the 2020 Christmas ad "Ballerina" and the Alexa Super Bowl campaign which garnered an Emmy nomination.

Prior to Amazon, Simon co-founded and built the brand LOVEFiLM, which was sold to Amazon following its exponential growth across Europe, ultimately becoming the Prime Video platform of today. He has also been part of the business success of Graze and Tails.com.

Earlier in his career, Simon served as the Chief Marketing Officer of Sky, Managing Director of Ginger TV – which produced TFI...
Simon Morris is one of the most successful creative entrepreneurs in the United Kingdom. He was inducted into the UK Marketing Hall of Fame after a career that launched Sega in the territory and made Sonic the Hedgehog a household name.

For the past decade, Simon has been the worldwide creative lead for Amazon. He was a senior global leader and the first and only person to date to be made Chief Creative Officer of the company. Under Simon’s creative and innovative leadership, the Amazon brand has reached new heights, churning out award-winning ads and content. Two creative highlights include the 2020 Christmas ad "Ballerina" and the Alexa Super Bowl campaign which garnered an Emmy nomination.

Prior to Amazon, Simon co-founded and built the brand LOVEFiLM, which was sold to Amazon following its exponential growth across Europe, ultimately becoming the Prime Video platform of today. He has also been part of the business success of Graze and Tails.com.

Earlier in his career, Simon served as the Chief Marketing Officer of Sky, Managing Director of Ginger TV – which produced TFI Friday – and later created the first-wave dot-com giant Football 365 (Music 365, Rugby365, etc).

During his extraordinary career, Simon has built numerous well-known brands, creating billions of dollars of shareholder value. His achievements have been recognised with three Emmy nominations and multiple other creative awards, including multiple appearances on the Campaign Power 100 list.
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Simon Morris’ Background

Amazon
Chief Creative Officer
Aug 2018 - Present
London, UK
Amazon is one of the world’s Big Four tech companies. It is a leader in e-commerce, cloud computing, digital streaming and AI.
Amazon
Global Creative Director
May 2014 - Jul 2018
London, UK
Simon served as Director of Advertising EU from May 2014 before stepping into the role of Global Creative Director in September 2016, where he oversaw the company's creative assets and advertising campaigns on a global scale.
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Advisory Roles

Adoreum Partners
Advisor
London, UK
Adoreum Partners is a business and corporate development consulting firm that consults, invests in, and builds firms in the luxury, financial services, lifestyle, health and wellness, media, and technology sectors.

Previous Board Positions

graze
Non-Executive Director
2008 - 2012
London, UK
Founded in 2008, graze is a snack food subscription service that offers healthy alternatives across the UK. The company was acquired by Unilever in 2019.

Interviews

Dog Walks and Record Shops: The Working Insights Between Amazon and Droga5 London
Interviewee
May 2021
London, UK
AdWeeek profiles Simon for his work at Amazon in partnership with Droga5 London.

Awards & Endorsements

Power 100 2021: Simon Morris, Amazon
Listed
2021
London, UK
Campaign is a global business publication that focuses on advertising, marketing, and commercial creativity. Simon is featured as part of the magazine's Power 100 2021 list of influential marketers. Simon has featured on the list on several occasions.

Investments

3 Billion Pairs Genetic
Investor
Apr 2021 - Present
London, UK
3 Billion Pairs explores the relation between genetics and the quantified self. It offers individuals access and control over their own medical information by combining machine learning and community participation,
Tails.com
Founding Investor
2013 - Present
London, UK
Tails.com is a unique business that produces dog food customised to fulfil the needs of each individual customer's pet. Its team of nutritionists, vets and engineers develops unique recipe for each dog, taking into account their preferences and medical conditions.
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Simon Morris’ Education

EBS Universitat fur Wirtschaft und Recht
Bachelor of Science - Business Studies
1983 - 1987