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Sam Branson



London, UK

Sam Branson
Sanjay Brahmawar
Software AG
Kate Briant

Sam Branson’s Biography

Sam Branson is an inspiring social entrepreneur, adventurer and philanthropist.

A committed environmentalist and bold explorer, Sam raised awareness for climate change by embarking on a 1400-mile-long expedition across the Arctic. The three-month journey proved to be a turning point in Sam’s life, inspiring him to create Sundog Pictures, a storytelling platform dedicated to effecting positive change.

Sam’s vision for the production company was to create documentaries that move people to engage more with the world, by telling stories that matter, and creating space for conversation around important subjects. Since its inception, the business has gone on to make BAFTA nominated films, tell human stories and create moving documentaries on a vast array of important global issues.

In 2020, Sam partnered with Hillary and Chelsea Clinton to develop a global production studio 'HiddenLight'. It celebrates the best of the human spirit and seeing the world in new ways.

As Co-Founder of Big Change, he set out to redefine how charity is done. Focusing on the root causes of issues, to encourage lasting systemic change, the charity incubates new and bold ideas, to help young people to thrive in life, not just exams.

Sam takes on every challenge confidently and his appetite for adventure is rooted in an eagerness to discover new insights from stepping outside his comfort zone. This shines through in another of his creations, The Virgin Strive Challenge.

As part of Virgin’s management team, Sam emphasises aligning people, planet and profit for the future of the business and sees the brand as a leader in how business can be a force for good in the world.

A qualified Yoga & Meditation teacher, Sam has also completed a course in Strategic Philanthropy and graduated from both Le Cordon Bleu London and Musicians Institute.

Sam is also a passionate Songwriter & Musician, and in 2021 released his debut single ‘Colours Fade’ via his artist alias 'Waves Rush In'.

Sam’s Newsfeed

HiddenLight wins Patricia Bright YouTube Original

Sam Branson, Co-Founder of HiddenLight Productions, is mentioned by Televisual regarding the announcement that the recently launched production company will be making a four-part series, featuring Youtube star Patricia Bright.

Sam’s Social Media

Sam’s Background

HiddenLight logo HiddenLight logo
Sam is Co-Founder of HiddenLight Productions and sits on the board with his Co-Founders Hillary and Chelsea Clinton. The business creates premium factual and scripted entertainment for tv, film and digital and has a remit to celebrate the best of the human spirit and see the world in new ways.
Sundog Pictures logo Sundog Pictures logo
Sundog Pictures
Founder & Chairman
2012 - Present
London, UK
Sundog Pictures is an independent production company founded by Sam and partners Johnny Webb and Sam Anthony in 2012. Sundog produces content that is both factual and emotive in its ability to encourage positive change.
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Sam’s Gallery

Current Board Positions

Virgin Group
Non-Executive Board
London, UK
Virgin Group Ltd. is a multinational conglomerate founded by Sir Richard Branson and Nik Powell. The pair started off with a record shop and chose the name ‘Virgin’ which makes reference to them having been amateurs at business. Sam is part of Virgin's management and has been appointed to the Non-Executive Board.


Virgin Unite
2004 - Present
London, UK
Virgin Unite is a non-profit organisation that was founded in 2004 and aims to connect people with entrepreneurial ideas, in order to shape a better world.


Waves Rush In
Songwriter & Musician
Sam is a passionate musician who goes by the name of Waves Rush In. In 2021, he released his debut single 'Colours Fade'.
Frontline: Changing Lives
Mar 2014
Sam collaborated in the creation of a short film for Frontline in 2014. It showcases the great work of their social workers featuring letters written to them, thanking them for their time and impact.
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Arctic Diary: Surviving on Thin Ice
Oct 2007
London, UK
In his book titled ‘Arctic Diary: Surviving on Thin Ice’, Sam writes about his journey with his father, Sir Richard Branson, across the Arctic wilderness. They set out to explore the landscape and connected with the native Inuit people, who have survived the harsh environment for many years.

Awards & Endorsements

Guinness Book of World Records
World Record Holder - Fastest Cross English Channel Kite Surf
Jul 2012
London, UK
Sam is featured as the world record holder for achieving the fastest crossing of the English Channel by kiteboard in 2 hrs, 18 min, 40 sec on 30th June 2012.
Guinness Book of World Records
World Record Breaker - Most Linked Runners to Complete a Marathon
Apr 2010
London, UK
Sam was part of the team of 36 people that linked together to compete in The Virgin London Marathon and broke a world record by completing the marathon in 5 hours and 12 minutes.

Specialist Courses

Le Cordon Bleu London
Cuisine and Patisserie, Pass with Distinction
London, UK
Le Cordon Bleu London is a distinguished culinary arts, wine and management school that was established in 1931.
Institute for Philanthropy logo Institute for Philanthropy logo
Institute for Philanthropy
Strategic Philanthropy
London, UK
Passionate about giving back, Sam completed a course in Strategic Philanthropy through the Institute for Philanthropy.

Business Interests

Ellesmere Island Expedition
Team Member
Mar 2018 - Present
Cambridge Bay, CA
Sam participated in the Ellesmere Island Expedition, a 1400-mile, dog-sled expedition across Canada’s northernmost and largest island, to raise awareness about Climate Change.

Sam’s Education

Musicians Institute
Music Theory and Guitar
2005 - 2005

Direct Message

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