Richard Colker
Entrepreneur & Private Investor
Mark Corbidge
Corbidge Capital Consultants

Rupert Cook

Immersive Labs

London, UK

Chief Strategy Officer

Immersive Labs

Rupert Cook


Rupert Cook is Chief Strategy Officer of Immersive Labs, a cyber-learning platform for businesses and their staff. He is also Non-Executive Chairman of Red Penguin Ventures, an investment and advisory business, Chairman of their Investment Committee and Non-Executive Director of BSC VCT PLC.

Rupert has experienced technology businesses from every angle over the last 30 years. He was one of the founding team to build up an IT Training and Development business from scratch in the late '80s, through to sale to a UK PLC eight years later. Since then, he has bought and sold technology businesses both as a principal and for clients around the world. He has carried out numerous commercial due diligence exercises for banks and private equity companies, run fund-raisings for and sat on the boards of over a dozen innovative technology businesses and also acted on the other side of the fence as a venture capital investor. Rupert has built up particular experience and knowledge in the security software sector over the last seventeen years, having been an advisor to AVG and Malwarebytes in their early stages and more recently has made investments in six security companies.

Rupert is an entrepreneurial leader and advisor, a business & corporate development professional with a strong network in the European Technology sector. He is also the author of two published business books and a frequent public speaker on Technology Company Growth and Value Realisation.

Personal Business Advice

Persistence beats resistance.

Rupert Cook’s Newsfeed

06 Jun 2018
Financial Times
Goldman Sachs enlists staff for cyber security war games

Immersive Labs was mentioned in an article in the Financial Times, regarding Goldman Sachs enlisting staff for cyber security war games.

07 Aug 2017
Private Equity Wire
YFM Equity Partners’ British Smaller Companies appoints Non-Executive Director

YFM Equity Partners’ (YFM) British Smaller Companies VCT (BSC) has appointed Rupert Cook as an independent non-executive director.  Cook specialises in corporate and business development, with twenty five years’ experience of technology, sales, marketing and general management, including fifteen years in corporate finance and investment...Commenting on his appointment, David Hall, Managing Director of YFM says: “Rupert brings a wealth of experience working with smaller companies, with a keen focus on a variety of technology sectors. His expertise will be invaluable as the Company invests in earlier stage businesses.”

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Rupert Cook’s Background

Chief Strategy Officer
May 2018 - Present
Bristol, UK
Immersive Labs helps its customers identify, recruit, upskill & retain cyber security talent through their game-changing labs environment. Spinup over 300 labs on topics including SOC Analysis, Malware Analysis & Ethical Hacking through a browser, anywhere, anytime without specialist software or plug-ins.
Non-Executive Chairman
Nov 2015 - Present
London, UK
Red Penguin Ventures is both an investor & advisor, working with extraordinary people to maximise the value of its portfolio technology companies & clients in Europe & the US. Specialising in cyber security & other highly scalable B2B and B2C technologies..
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Other Business Interests

This book gives honest, practical advice for executives and shareholders of technology businesses on how to prepare their businesses and how to manage and optimise the sale process through to a successful completion for maximum value.

Current Non-Executive Positions

Non-Executive Director
Mar 2012 - Present
London, UK
Operatix, a Sales Transformation company, works with Executive Teams of leading enterprises to increase the return on the investment made in sales & marketing. Through alignment of resources, processes and communications, Operatix delivers a dramatic increase in sales results within existing markets & accelerates growth in new markets.

Rupert Cook’s Education