David Moross
Falconhead Capital
Dominic Murphy
8C Capital

Raegan Moya-Jones

Saint Luna

New York, NY, USA


Saint Luna

Raegan Moya-Jones


In 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand’s sole owner eventually selling the company in 2013 and continuing on as CEO until 2017.

In 2014 Raegan was named as one of EY's Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO’s 2015 Future 50 list, as well as by Crain’s New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York’s most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013.

Raegan has most recently co-founded Saint Luna, a premium moonshine brand that will be released in the United States in February 2019.

Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.

Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio - Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019.

Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters.

Raegan Moya-Jones’ Newsfeed

Business books by women, for women

This is essential reading for anyone who’s ever been told that they shouldn’t or couldn’t – from someone who could, should and did. While juggling work and being a new parent, Raegan Moya-Jones was also starting a business. One day, when her overbearing boss told her she didn’t have an entrepreneurial bone in her body, she had to stop herself from laughing in his face. Her business had just hit a revenue of $1 million. This is a success story that will have you punching the air.

The Best Books for Startup Founders And First-Time Entrepreneurs

We all put up barriers to success, such as believing we need fancy degrees to become CEOs. Raegan Moya-Jones illustrates how raw grit and guts can help you buck the status quo if you’re willing to think big and ignore the naysayers. Her nonconformist route to entrepreneurship was far from a Harvard Business School case study, making it a breath of fresh air to read about. 

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Raegan Moya-Jones’ Background

Aug 2018 - Present
New York, NY, USA
Saint Luna is a boutique liquor company poised to turn the stereotype of moonshine on its head.
Co-Founder & CEO
May 2006 - Mar 2018
New York, NY, USA
aden + anais was founded in 2004 and began selling muslin swaddle blankets in the United States in 2006. Now available in thousands of retail stores and 65 countries worldwide, the award-winning collection includes a range of multi-purpose swaddles, bibs, blankets, nursery bedding, sleeping bags, muslin clothing, skin care & more.
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Other Business Interests

Winner 2014 - Consumer Products and Retail Category
Jun 2014 - Present
New York, NY, USA
The Entrepreneur Of The Year program, founded by EY, has recognized the endeavors of exceptional men and women who create the products and services that keep our worldwide economy moving forward. Since its inception, the Entrepreneur Of The Year program has grown dramatically and now includes programs in more than 145 cities and more than 60 countries worldwide.
Winner 2013
Nov 2013 - Present
New York, NY, USA
EY Entrepreneurial Winning Women is a competition and leadership program that connects a select group of high-potential women entrepreneurs with the advisors, resources & insights they need to scale their businesses.


Board Member
Jan 2016 - Present
New York, NY, USA
Hopeland, a nonprofit organisation founded by Deborra-lee Furness and Nick Evans is dedicated to ensuring that every child grows up with a family. Hopeland pioneers innovative solutions and builds new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.


May 2019 - Present
New York, NY, USA
Raegan's new book is due to be published in hardcover, by Portfolio - Penguin Random House, in the United States, United Kingdom and Australia on May 7, 2019. Click on image for more information.
Jun 2010 - Present
New York, NY, USA
Swaddle love - self-published, 2010 is an entertaining & practical guide full of candid storytelling and humor that explores the history, science, and techniques of swaddling.

Raegan Moya-Jones’ Education

Post Graduate Diploma - Business
1995 - 1997