David Moross
HighPost Capital
Dominic Murphy
CVC Capital Partners

Raegan Moya-Jones

New York, NY, USA


Saint Luna

Raegan Moya-Jones


Raegan Moya-Jones is the Co-Founder of Saint Luna, a premium moonshine brand rich with complexity, style, and a smooth drinkability. Saint Luna’s transformation of a classic American spirit has won numerous awards, both in US and International competitions.

Before founding Saint Luna, Raegan Co-Founded aden + anais in 2006. A globally-recognized baby lifestyle brand, aden + anais is known for its high-quality design muslin swaddles and baby products. While overseeing the growth of aden + anais, Raegan continued to work full-time in her sales role at The Economist Group until 2009. At that time, and as the brand’s sole owner, she felt it best to focus on aden + anais in a full-time capacity. She eventually sold the company in 2013 and continued to serve as its CEO until 2017.

Raegan’s tenure at aden + anais was hailed for its inventiveness and vision. She was named one of EY’s Entrepreneurs of the Year, one of the most prestigious business awards in the world. Raegan’s leadership and the success of aden + anais led to many other awards, including SmartCEO’s 2015 Future 50 list and, for three years straight, Crain’s New York Business’s Fast 50 list. Crain’s highlights New York’s most successful and innovative companies for their growth, strategies, and success.

Earlier this year, Raegan published “What It Takes: How I Built a $100 Million Business Against the Odds." In it, she recounts her entrepreneurial journey from the kitchen table to running a 100-million-dollar global business. Raegan is also on the Board of Directors for Hopeland, a nonprofit created to create solutions and build new partnerships to prevent family separation, reunite children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family

Raegan Moya-Jones’ Newsfeed

Business books by women, for women

This is essential reading for anyone who’s ever been told that they shouldn’t or couldn’t – from someone who could, should and did. While juggling work and being a new parent, Raegan Moya-Jones was also starting a business. One day, when her overbearing boss told her she didn’t have an entrepreneurial bone in her body, she had to stop herself from laughing in his face. Her business had just hit a revenue of $1 million. This is a success story that will have you punching the air.

The Best Books for Startup Founders And First-Time Entrepreneurs

We all put up barriers to success, such as believing we need fancy degrees to become CEOs. Raegan Moya-Jones illustrates how raw grit and guts can help you buck the status quo if you’re willing to think big and ignore the naysayers. Her nonconformist route to entrepreneurship was far from a Harvard Business School case study, making it a breath of fresh air to read about. 

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Raegan Moya-Jones’ Background

Aug 2018 - Present
New York, NY, USA
Saint Luna is a boutique liquor company poised to turn the stereotype of moonshine on its head.
Co-Founder & CEO
May 2006 - Mar 2017
New York, NY, USA
aden + anais was founded in 2004 and began selling muslin swaddle blankets in the United States in 2006. Now available in thousands of retail stores and 65 countries worldwide, the award-winning collection includes a range of multi-purpose swaddles, bibs, blankets, nursery bedding, sleeping bags, muslin clothing, skin care & more.
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Other Business Interests

Winner 2014 - Consumer Products and Retail Category
Jun 2014 - Present
New York, NY, USA
The Entrepreneur Of The Year program, founded by EY, has recognized the endeavors of exceptional men and women who create the products and services that keep our worldwide economy moving forward. Since its inception, the Entrepreneur Of The Year program has grown dramatically and now includes programs in more than 145 cities and more than 60 countries worldwide.
Winner 2013
Nov 2013 - Present
New York, NY, USA
EY Entrepreneurial Winning Women is a competition and leadership program that connects a select group of high-potential women entrepreneurs with the advisors, resources & insights they need to scale their businesses.


Board Member
Jan 2016 - Present
New York, NY, USA
Hopeland, a nonprofit organisation founded by Deborra-lee Furness and Nick Evans is dedicated to ensuring that every child grows up with a family. Hopeland pioneers innovative solutions and builds new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.


New York, NY, USA
Raegan's new book was published in hardcover, by Portfolio - Penguin Random House, in the United States, United Kingdom and Australia on May 7, 2019. Click on image for more information.
New York, NY, USA
Swaddle love - self-published, 2010 is an entertaining & practical guide full of candid storytelling and humor that explores the history, science, and techniques of swaddling.

Raegan Moya-Jones’ Education

Post Graduate Diploma - Business
1995 - 1997