In 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand’s sole owner eventually selling the company in 2013 and continuing on as CEO until 2017.
In 2014 Raegan was named as one of EY's Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO’s 2015 Future 50 list, as well as by Crain’s New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York’s most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013.
Raegan has most recently co-founded Saint Luna, a premium moonshine brand that will be released in the United States in February 2019.
Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.
Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio - Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019.
Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters.
aden + anais was founded in 2004 and began selling muslin swaddle blankets in the United States in 2006. Now available in thousands of retail stores and 65 countries worldwide, the award-winning collection includes a range of multi-purpose swaddles, bibs, blankets, nursery bedding, sleeping bags, muslin clothing, skin care & more.
The Economist Group is the leading source of analysis on international business & world affairs. They deliver information through a range of formats, from newspapers & magazines to conferences & electronic services.
Raegan's new book is due to be published in hardcover, by Portfolio - Penguin Random House, in the United States, United Kingdom and Australia on May 7, 2019.
Winner 2014 - Consumer Products and Retail Category
Jun 2014 - Present
New York, NY, USA
The Entrepreneur Of The Year program, founded by EY, has recognized the endeavors of exceptional men and women who create the products and services that keep our worldwide economy moving forward. Since its inception, the Entrepreneur Of The Year program has grown dramatically and now includes programs in more than 145 cities and more than 60 countries worldwide.
EY Entrepreneurial Winning Women is a competition and leadership program that connects a select group of high-potential women entrepreneurs with the advisors, resources & insights they need to scale their businesses.
Swaddle love - self-published, 2010 is an entertaining & practical guide full of candid storytelling and humor that explores the history, science, and techniques of swaddling.
Hopeland, a nonprofit organisation founded by Deborra-lee Furness and Nick Evans is dedicated to ensuring that every child grows up with a family. Hopeland pioneers innovative solutions and builds new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.
