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Peter Jones

Smart Anchor Ventures Ltd

London, UK

Founder & Director

Smart Anchor Ventures Ltd

Peter Jones


Peter Jones has over 20 years’ experience as an entrepreneur in technology, digital marketing and new product launches. He is the founder of Smart Anchor Ventures which specialize in investing in Start-up and Growth Welsh and UK businesses with potential to scale globally along with businesses that require succession planning.

He has been instrumental in the launch and management of three digital agencies: Holmes and Marchant Digital, Arc Worldwide and TBWA-GGT Digital.

He also holds several Board Advisory roles and is an active investor in UK and US based businesses.

Peter Jones’ Newsfeed

Agtech start-up secures funding to launch commercial scale trials for its hydroponic growing system

Phytoponics, a multi-award winning start-up specialising in the development of hydroponic deep-water culture technology for sustainable agriculture...existing investors and a number of new angel investors lead by Smart Anchor Capital.    

Aberystwyth’s Phytoponics gets £300K to make agriculture more sustainable

The company specialises in the development of hydroponic deep-water culture technology in a bid to make agriculture more sustainable. Existing shareholders and new Angel investors led by Smart Anchor Capital participated in the investment round.

Peter Jones’ Background

Founder & Director
Oct 2014 - Present
London, UK
Smart Anchor Ventures was established to work with entrepreneurial founders of innovative companies, helping them to achieve greater success by offering them our experience.
Partner & Director
Apr 2006 - Present
London, UK
Versatile Connections bring together business needs, enabling technology and people to address the dynamics of rapidly changing markets.

Other Business Interests

Sep 2018 - Present
Aberystwyth, UK
Phytoponics is the revolutionary patent-pending hydroponic growing system that is going to make fresh produce abundant & transform commercial agriculture. It offers Deep Water Culture technology geared to the hectare scale.
Bean and Gone logo Bean and Gone logo
Bean and Gone
Advisor to the Board
Feb 2016 - Present
Bean&Gone is a series of innovative resources designed to bring children and parents/care-givers together, to encourage co-play and develop conversation skills.
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Peter Jones’ Education

BSc (Hons) Field Of Study Computer Information Systems Design
1992 - 1996