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Paul Rossi

CSA Carbone Smolan Agency

New York, US

CEO

CSA Carbone Smolan Agency

Paul Rossi

Biography

Paul Rossi is the CEO of Carbone Smolan Agency, a design-led branding agency based in New York. Paul believes that in an increasingly visual world, how brands act and present themselves has never been more important.

Prior to joining CSA, Paul was president of The Economist Group’s global media businesses, responsible for running the Group’s media properties, including The Economist, The World in and 1843. Under his leadership, The Economist transitioned from a niche magazine to a leading multi-platform media brand. During his tenure, Adweek named The Economist the “hottest magazine in America” and Paul “Executive of the Year.” Paul was also named a Top Innovator by Media Business.

After building out The Economist Group’s marketing services business, including acquiring two agencies, he focused on helping brands migrate from traditional advertising to using meaningful content to engage customers in print, online, on social media, and in person.

A true global citizen, he has lived and worked on four continents and is a frequent commentator on the changing role of media and advertising. He is an advisor to the Sustainable Ocean Alliance and has served on the boards of The Hope Program and the MPA–The Association of Magazine Media. In 2018, he received the International Advertising Association’s inaugural Global Compass Award, alongside Ogilvy's Shelly Lazarus and Unilever's Paul Polman.

Paul Rossi’s Background

CEO
Sep 2018 - Present
New York, US
Carbone Smolan Agency (CSA) is an independent design-led branding agency which integrates design, content & technology to create a differentiated brand strategy and design systems to help businesses prosper.
President
Oct 2013 - Apr 2018
New York, US
The Economist Group is the leading source of analysis on international business and world affairs. They deliver information through a range of formats, from newspapers and magazines to conferences and electronic services.
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Other Business Interests

Advisor
Jan 1990 - Present
The Sustainable Ocean Alliance is a youth-led organization that empowers the next generation to become leaders in preserving the health and sustainability of our oceans. With education, resources and collaborative opportunities, we aim to inspire the next generation to create measurable impact by incentivizing social and environmental investments and fostering cross-sector partnerships.
Former Board Member
New York, US
The MPA is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the medium’s vitality, increase revenues and grow market share. Established in 1919, MPA represents 150 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, DC.

Philanthropy

Former Board Member
Brooklyn, US
The Hope Program empowers New Yorkers to build sustainable futures through comprehensive training, jobs, advancement and lifelong career support.

Paul Rossi’s Education

St Edmunds College logo St Edmunds College logo
St Edmunds College