Paul Rossi is the CEO of Carbone Smolan Agency, a design-led branding agency based in New York. Paul believes that in an increasingly visual world, how brands act and present themselves has never been more important.
Prior to joining CSA, Paul was president of The Economist Group’s global media businesses, responsible for running the Group’s media properties, including The Economist, The World in and 1843. Under his leadership, The Economist transitioned from a niche magazine to a leading multi-platform media brand. During his tenure, Adweek named The Economist the “hottest magazine in America” and Paul “Executive of the Year.” Paul was also named a Top Innovator by Media Business.
After building out The Economist Group’s marketing services business, including acquiring two agencies, he focused on helping brands migrate from traditional advertising to using meaningful content to engage customers in print, online, on social media, and in person.
A true global citizen, he has lived and worked on four continents and is a frequent commentator on the changing role of media and advertising. He is an advisor to the Sustainable Ocean Alliance and has served on the boards of The Hope Program and the MPA–The Association of Magazine Media. In 2018, he received the International Advertising Association’s inaugural Global Compass Award, alongside Ogilvy's Shelly Lazarus and Unilever's Paul Polman.