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Niran Chana

Chief Commercial Officer

Gymshark Ltd

Birmingham, UK

Biography

Niran Chana is a skilled business strategist, team leader and expert within the direct-to-consumer digital model. He currently serves as Chief Commercial Officer at Gymshark, overseeing Global Merchandising, Media, Trading and Operations.

Following university, Niran began his career in management at Sports HQ Group, a leading e-commerce organisation that provides the online retailing of sporting goods, leisure and lifestyle products. Moving to Gymshark in early 2015, initially as a member of the management team, he was promoted to Trading Director before undertaking his current role on the Board.

A natural leader with the ability to bring teams together, Niran has a proven track record in delivering consecutive year-on-year profitable growth in his tenure to date. His success is attributed to driving cross-functional collaboration, deploying growth-orientated initiatives whilst protecting brand equity. Niran's focus is towards scaling the Gymshark brand in both new and existing markets.

Prior to his career, Niran studied at Nottingham Trent University where he achieved a Bachelor of Science with Honours in Sport Science & Management.

Niran Chana’s Newsfeed

Retail Week

DTC: How to nail it for brands – and retailers

Niran Chana, Chief Commercial Officer at Gymshark, was mentioned in an article on direct-to-consumer (DTC) sales.

Gymshark introduces pay later service to the UK and Nordics

“At Gymshark, we have always championed putting innovation at the heart of our community - it’s part of what has helped us grow so quickly,” trading director at Gymshark, Niran Chana, commented in a statement.“Introducing Klarna’s Pay later feature is a natural next step for us to make sure we give our community the best possible shopping experience."

Niran Chana’s Background

Gymshark Ltd

Chief Commercial Officer

Aug 2019 - Present

Birmingham, UK

Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

Gymshark Ltd

Trading Director

Apr 2017 - Aug 2019

Birmingham, UK

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Media

Marketing Week Podcast: Marketing & Machines - Media Planning

Guest

Jul 2020

Hosted by Econsultancy deputy editor Rebecca Sentance, with guest Niran Chana, chief commercial officer of Gymshark, we explore how artificial intelligence can help brands buy digital media more effectively.

Awards

The Sunday Times Profit Track 100

Winner 2020

London, UK

Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.

The Sunday Times International Track 200 Awards

Winner 2019

London, UK

Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales. It is compiled by Fast Track and published in The Sunday Times in February every year.

The Sunday Times Profit Track 100

Awardee 2019

London, UK

Gymshark was ranked 2nd in the Profit Track 100 Awards 2019. The Profit Track 100 is a list of Britain’s 100 private businesses with the fastest-growing profits. It is published annually by The Sunday Times and the ceremony is held at The Savoy in London.

The Sunday Times Fast Track 100

Awardee 2019

London, UK

Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2018

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2018.The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2017

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2017. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Winner 2016

London, UK

Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

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Niran Chana’s Education

Nottingham Trent University

Bachelor of Science (BSc) Hons, Sport Science & Management

2010 - 2013