Niran Chana is a skilled business strategist, team leader and expert within the direct-to-consumer digital model.
Since August 2021, Niran has held the post of President at Gymshark, with responsibility for the international growth of the Gymshark brand. He also oversees the Planning, Marketing, Merchandising, Finance & People divisions and works closely with the Gymshark team in the US and Canada, seeking to achieve scalability in both new and existing markets.
Following university, Niran began his career in management at Sports HQ Group, a leading e-commerce organisation that provides the online retailing of sporting goods and leisure & lifestyle products. Moving to Gymshark in 2015, Niran was initially a member of the management team, before he was promoted to Trading Director. He became a member of the Gymshark senior leadership team in August 2019 when he was promoted to Chief Commercial Officer.
A natural leader with the ability to bring teams together, Niran has a proven track record in delivering consecutive year-on-year profitable growth in his tenure to date. His success...Niran Chana is a skilled business strategist, team leader and expert within the direct-to-consumer digital model.
Since August 2021, Niran has held the post of President at Gymshark, with responsibility for the international growth of the Gymshark brand. He also oversees the Planning, Marketing, Merchandising, Finance & People divisions and works closely with the Gymshark team in the US and Canada, seeking to achieve scalability in both new and existing markets.
Following university, Niran began his career in management at Sports HQ Group, a leading e-commerce organisation that provides the online retailing of sporting goods and leisure & lifestyle products. Moving to Gymshark in 2015, Niran was initially a member of the management team, before he was promoted to Trading Director. He became a member of the Gymshark senior leadership team in August 2019 when he was promoted to Chief Commercial Officer.
A natural leader with the ability to bring teams together, Niran has a proven track record in delivering consecutive year-on-year profitable growth in his tenure to date. His success is attributed to driving cross-functional collaboration, deploying growth-orientated initiatives whilst protecting brand equity.
Prior to his career, Niran studied at Nottingham Trent University where he achieved a Bachelor of Science with Honours in Sport Science & Management.moreless
Gymshark CCO Niran Chana said he’s seeing more and more copycat dropshippers selling knock-offs. “Someone else is acting as the brand at that point. And we put a lot of investment into assets, content, etc. So for someone to come and almost copy that is frustrating,” Chana said.
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Founded in 2001, Sports HQ Group is an international sourcing firm that specialises in sportswear, leisure and lifestyle products. The company owns multiple famous sporting brands, including Forgan of St. Andrews and Woodworm.
Hosted by Econsultancy deputy editor Rebecca Sentance, with guest Niran Chana, chief commercial officer of Gymshark, we explore how artificial intelligence can help brands buy digital media more effectively.
Awards & Endorsements
The Sunday Times Profit Track 100
Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits.
The Sunday Times International Track 200 Awards
Winner 2019
London, UK
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales.
The Sunday Times Profit Track 100
Awardee 2019
London, UK
Gymshark was ranked 2nd in the Profit Track 100 Awards 2019.
The Sunday Times Fast Track 100
Awardee 2019
London, UK
Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
The Sunday Times Fast Track 100
Awardee 2018
London, UK
Gymshark was ranked 12th in the Fast Track 100 Awards 2018.
The Sunday Times Fast Track 100
Awardee 2017
London, UK
Gymshark was ranked 12th in the Fast Track 100 Awards 2017.
The Sunday Times Fast Track 100
Winner 2016
London, UK
Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016.
