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Niran Chana

Chief Commercial Officer

Gymshark Ltd

Birmingham, UK

Niran Chana
Diana Chambers
The Chambers Group
Manish Chande
Clearbell Capital

Niran Chana’s Biography

Niran Chana is a skilled business strategist, team leader and expert within the direct-to-consumer digital model. He currently serves as Chief Commercial Officer at Gymshark, overseeing Global Merchandising, Media, Trading and Operations.

Following university, Niran began his career in management at Sports HQ Group, a leading e-commerce organisation that provides the online retailing of sporting goods, leisure and lifestyle products. Moving to Gymshark in early 2015, initially as a member of the management team, he was promoted to Trading Director before undertaking his current role on the Board.

A natural leader with the ability to bring teams together, Niran has a proven track record in delivering consecutive year-on-year profitable growth in his tenure to date. His success is attributed to driving cross-functional collaboration, deploying growth-orientated initiatives whilst protecting brand equity. Niran's focus is towards scaling the Gymshark brand in both new and existing markets.

Prior to his career, Niran studied at Nottingham Trent University where he achieved a Bachelor of Science with Honours in Sport Science & Management.

Niran Chana’s Newsfeed

SGB Media
Gymshark Partners With Klarna On Installment Payments

“Gymshark’s target audience is 18-to-30-year-olds whose interests lie at the intersection of fitness, fashion, and music,” said Niran Chana, CMO, Gymshark. “We are excited to partner with Klarna to offer our shoppers an attractive payment option that is preferred by this demographic and that lets them shop for the fitness items they love with financial ease.”

Retail Week
DTC: How to nail it for brands – and retailers

Niran Chana, Chief Commercial Officer at Gymshark, was mentioned in an article on direct-to-consumer (DTC) sales.

Niran Chana’s Background

Gymshark Ltd
Chief Commercial Officer
Aug 2019 - Present
Birmingham, UK
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Gymshark Ltd
Trading Director
Apr 2017 - Aug 2019
Birmingham, UK
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Marketing Week Podcast: Marketing & Machines - Media Planning
Jul 2020
Hosted by Econsultancy deputy editor Rebecca Sentance, with guest Niran Chana, chief commercial officer of Gymshark, we explore how artificial intelligence can help brands buy digital media more effectively.

Awards & Endorsements

The Sunday Times Profit Track 100 logo The Sunday Times Profit Track 100 logo
The Sunday Times Profit Track 100
Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits.
The Sunday Times International Track 200 Awards logo The Sunday Times International Track 200 Awards logo
The Sunday Times International Track 200 Awards
Winner 2019
London, UK
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales.
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Niran Chana’s Education

Nottingham Trent University
Bachelor of Science (BSc) Hons, Sport Science & Management
2010 - 2013