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Nadja Swarovski

Executive Board Member & Head of Corporate Branding and Communications


London, UK

Nadja Swarovski
Ken Sunshine
Sunshine Sachs
Matthew Swift

Nadja Swarovski’s Biography

Since joining the Swarovski family business, Nadja has overseen the brand’s successful repositioning within the fashion, jewellery, design, film and art industries.

Her innovative approach has led to partnerships with institutes, museums and organisations and collaborations with some of the most exciting established and emerging designers. A committed philanthropist, she took over Swarovski's corporate social responsibility in 2012 and subsequently launched the Swarovski Foundation.

Nadja was made a Knight of the Order of Arts and Letters at the Cercle de l’Union Interalliée in Paris and was recently recognised with the title of Honorary Doctorate from the University of Arts London for her distinguished contribution to the jewellery industry.

She is committed to creating sustainable products and developing environmentally friendly production processes and was acknowledged for this as Business Leader of The Year at the Positive Luxury Awards.

Nadja Swarovski’s Background

Executive Board Member & Head of Corporate Branding and Communications
Jan 1995 - Present
Nadja joined Swarovski in January 1995 and became a member of the Swarovski Executive Board in 2011. Swarovski was founded by her great-great-grandfather Daniel Swarovski in 1895 and is the world's leading provider of precision-cut crystal for fashion, jewellery, accessories, lighting, architecture and interiors.
Swarovski Foundation logo Swarovski Foundation logo
Swarovski Foundation
Dec 2012 - Present
Established in 2012, the Swarovski Foundation supports charitable projects under three main pillars: fostering culture and creativity, promoting wellbeing and human rights and conserving natural resources.
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Nadja Swarovski’s Gallery

Other Business Interests

Graduate Fashion Week
Lifetime Patron
Apr 2018 - Present
London, UK
Graduate Fashion Week is a charity organisation founded in 1991 by Jeff Banks CBE, Vanessa Denza MBE and John Walford to unify both UK & International universities & create a stronghold for the creative industries.
Fashion Institute of Technology
2017 - Present
New York, US
One of New York City’s premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications & business. Known for their rigorous, unique & adaptable academic programming, experiential learning opportunities, academic & industry partnerships and commitment to research, innovation & entrepreneurship.
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Bloomberg | Davos 2020 | Swarovski Says Younger Customers Are Increasingly Focused on Its Manufacturing Processes
Jan 2020
Davos, CH
Nadja is interviewed by Bloomberg’s Francine Lacqua in Davos on ‘Bloomberg Surveillance’ during the annual World Economic Forum, where she explains the importance of developing products and production processes that are both sustainable and ethical.
CNBC | Younger generation of women will close the gap, Nadja Swarovski says
Mar 2019
Nadja explains that gender equality is central to Swarovski with 90% of their customers being female as well as women making up 70% of their personnel. She elaborates on Swarovski’s initiatives to empower and uplift females through medical care, education, and corporate social responsibility.

Awards & Endorsements

Positive Luxury Awards
Business Leader of the Year
Feb 2020
London, UK
Nadja was recognised as Business Leader of the Year for her accomplishments in integrating sustainable and ethical practices into the operations at Swarovski. The luxury brand was the only jewellery company to have been honoured at the ceremony.

Academic Appointments

University of the Arts London
Honorary Doctor
Jul 2019 - Present
London, UK
Nadja was honoured by the University of Arts London for her significant contribution to the jewellery industry with the title of Honorary Doctorate, which is the highest honour available from the university.