Mortimer Singer, president and chief executive of Marvin Traub Associates, a business development and strategic consultancy firm, puts it more tersely. “These stores are monoliths or temples to luxury. They are sterile. I don’t feel attracted to walk in because while they look beautiful on the outside, there is no impulse or curiosity or cultural convergence that cries, ‘Wow! Look at this.’”
Mortimer Singer, chief executive officer of Traub, and his team at the firm believe the time to adopt blockchain in retail is now. “Taking a proactive approach to blockchain implementation presents the retail industry with an opportunity to change the narrative from retail apocalypse to retail innovation,” Singer noted.