What makes streetwear so appealing to investors? Mortimer Singer, chief executive of Traub, a corporate business development firm that also operates an equity investment arm, notes that Supreme’s core product offering is high-margin apparel like hoodies and T-shirts that are inexpensive to make but thanks to savvy marketing command high prices.
Mortimer Singer, president and chief executive of Marvin Traub Associates, a business development and strategic consultancy firm, puts it more tersely. “These stores are monoliths or temples to luxury. They are sterile. I don’t feel attracted to walk in because while they look beautiful on the outside, there is no impulse or curiosity or cultural convergence that cries, ‘Wow! Look at this.’”