As the rise of cryptocurrency Bitcoin continues to spark investment interest (its value has increased over 1,700 percent this year alone, and has stirred up bulls as well as bears), chief executive officer Mortimer Singer of Marvin Traub Associates said he’s “more fascinated by the technology upon which Bitcoin is built — blockchain technology.” Here, Singer and senior associate Michael Boord offer a primer on blockchain technology as they see it poised to disrupt the global consumer, retail and fashion apparel space.
Mortimer Singer chief executive officer of Traub, said: “An interesting question is, do they still see themselves as mass-market businesses? I don’t think they do. I think they’re both trying to provide value across the value chain and up the demographic ladder. There are really no channels any more, it’s all about the customer, and you can speak to a mass-market customer and a luxury consumer now.”