Increasingly, customers are factoring sustainability into their purchasing decisions. “I believe that five to 10 years from now, you’ll be considered a dinosaur unless you are able to show with transparency how things are made and where they’re coming from,” said Mortimer Singer, CEO of the business development and strategic consultancy firm Traub.
“Ultimately a store today is not just a place where you buy products,” explained Mortimer Singer, CEO of the business development and strategic consultancy firm Traub. “It’s a billboard. It’s a brand equity and storytelling stage. And it also drives people to your website..."