George Brooksbank
Fairway Capital
Louis Buckworth
Zeckendorf Marketing

Mikkel Hippe Brun

Copenhagen, DK

Co-Founder & Senior Vice President, Greater China

Tradeshift

Mikkel Hippe Brun

Biography

Mikkel Hippe Brun is Co-Founder and Senior Vice President of Greater China at Tradeshift, the largest business commerce company in the world that provides a global commerce platform connecting buyers and sellers. He is also CEO and GM of Tradeshift China which offers access to the Tradeshift platform for both domestic Chinese companies as well as foreign companies operating in China.

An entrepreneur, Mikkel is attracted to big projects with high impact on how business can be conducted in a smarter way and aims to build a world-class company, offering an unparalleled business platform, for collaboration and business interaction.

Earlier in his career, Mikkel was Technical Director at the PEPPOL project, a €30 million initiative sponsored by the European Commission and aimed at establishing a pan European e-business infrastructure. This initiative has proven very successful and now supports the exchange of electronic invoices and other electronic business documents across multiple EU member states.

As Chief Consultant at the Danish National IT and Telecom Agency, Mikkel was instrumental in the establishment of a Danish national electronic invoicing infrastructure.

Prior to that Mikkel acted as a private consultant to the Danish Ministry of Science, Technology and Innovation. He also served as Technical Director and co-founded Integrator Uniware A/S, specializing in advanced product catalog management and pagination solutions.

Mikkel graduated from the University of Copenhagen with a Masters in Computer Science in 1996 and spent a year of graduate studies at UC Irvine with a focus on collaborative editing systems.

Mikkel Hippe Brun’s Newsfeed

Thoughts on new technology from NEF

Mikkel Hippe Brun, senior vice president for Tradeshift in Asia Pacific also discussed the global role in new spreading new technology. "We need to find global standards for how we manage these new technologies,” he said. "Access to capital is one of the biggest barriers for growth in any SME company," Brun said. "The opening up in the Greater Bay Area, for instance, allow foreign banks to finance the SMEs is a very interesting development".

CNBC
Cracking the Chinese market requires patience and localization, Western executives say

“There aren’t many Western tech companies that have had success in China because it is a very competitive environment,” Mikkel Hippe Brun, co-founder of cloud-based supply chain company Tradeshift, said in a separate session at the conference on Wednesday. “Chinese companies run with Chinese speed and very short decision cycles. So Western companies (are) always behind, (and) seen as slow in those decision cycles.”

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Mikkel Hippe Brun’s Background

Co-Founder & Senior Vice President, Greater China
Jan 2010 - Present
Copenhagen, DK
Tradeshift is an award winning company which provides a global commerce platform connecting buyers and sellers and was set up in 2005. With 12 offices globally and more than 650 people, Tradeshift connects over 1.5 million companies across 190 countries, processing over half a trillion USD in transaction value; its supply chain marketplaces contain more than 35 million SKUs.
CEO, Baiwang Tradeshift (Suzhou) Software Ltd
Jan 2013 - Present
Suzhou, CN
Baiwang Tradeshift offers access to the Tradeshift platform for domestic Chinese companies as well as multinational companies with subsidiaries in China. Mikkel has extensive experience with the Chinese market and runs Tradeshift's local research & development centre in Suzhou where he has been leading the fast-growing team and expanding the customer and partner network in China.
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Media

Media Appearance
Nov 2018 - Present
Mikkel Hippe Brun discusses fintech and the US - China trade dispute.

Publications

Co-Author
2005 - Present
An academic paper about the EasyTrade solution in Denmark.

Mikkel Hippe Brun’s Education

CSCW, Groupware
1994 - 1995
MCs, SGML (XML) and Groupware
1989 - 1996