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Michael Wallis-Brown

Chief Executive Officer

The Baia Group

London, UK

Michael Wallis-Brown
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Michael Wallis-Brown’s Biography

Michael Wallis-Brown is the Founder and CEO of The Baia Group, a FinTech and data services company.

The Baia Group has created a revolutionary messaging product, BaiaNet, that connects gig workers to corporates in emerging markets and is accessible on any connected device. It has a powerful optimisation platform at its core that helps market participants in resolving the lack of trust, transparency and accountability, that leads to significant loss of revenue and assets. BaiaNet makes doing business as easy as messaging a friend.

Michael is a dynamic leader with excellent entrepreneurial insight, having founded several companies across the FinTech and Mobile Communications sectors, and advises boards on best practices. Before founding The Baia Group, he occupied the positions of COO and Board Advisor at Judopay, a global in-app secure payments platform, building on his experience as Founder and CEO of Tapp Market, a platform connecting commerce in physical, online and social spaces.

His involvement in digital platform creation, and in particular FinTech and mobile payment platforms, has allowed him the flexibility to develop and evolve ground-breaking technology in the digital technology space. Michael has worked for several innovative companies, including Prove (Payfone), Get It Group, Enea Openwave (Openwave Systems), Nokia, and IBM.

He began his career in South Africa as Manager of Marketing and Business Development at DigiOutsource before becoming General Manager at i-Cue, a joint venture between Independent News (a leading South African media company) and iTouch. He then expanded his knowledge, experience and interests in Australia, Asia Pacific, New York and Finland, making a considerable contribution to the digital technology disruption landscape.

An experienced investor, Michael is also a sponsor and mentor at YMCA Finland. His active volunteer role involves mentoring young people on teamwork and teaching them leadership skills.

Michael’s Background

The Baia Group
Chief Executive Officer
Mar 2019 - Present
Turku, FI
The Baia Group is a FinTech and data services company. BaiaNet, a breakthrough messaging system launched by the Baia Group, connects contractors to emerging market corporations to improve commerce throughout Africa.
Chief Commercial Officer & Board Advisor
Jul 2015 - Jul 2017
London, UK
Judopay is a payments company that creates secure solutions for receiving online, in-app and mobile payments. It strives to create the best overall payment experience, ensuring high-level security and support. The company believes that building connections enables exceptional growth, and works closely with well-established brands such as Mastercard and Visa.
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Board Positions

Board Advisor
Oct 2016 - Present
Helsinki, FI
Bioproton is the creator and producer of excellent quality feed additives. The company was founded in 1984, and has since expanded across 45 countries. Bioproton is able to create additives specific to the global feed industry through significant investment in research and development.


The Alternative Payment Processor - Tapp Group
Founder & Chief Executive Officer
Helsinki, FI
Michael discusses the origins of the Tapp app, its purpose and functionality as an alternative payment method, and the ways in which it will benefit markets it is introduced into, particularly in South Asia.


The role of digital infrastructure in Agriculture in Kenya
Oct 2019
Nairobi, KE
Michael discusses the importance of an integrated communications network for the development of the agriculture sector in Nairobi.


Social networks and FinTech: Why it pays to be mobile
Aug 2016
London, UK
In his role as Chief Commercial Officer of Judopay, Michael shares his views on the partnership of social media and FinTech, and asks if social networks will become the new platform providing consumers with more online shopping opportunities.


Australian Institute of Company Directors
Jul 2007 - Present
Sydney, AU
The Australian Institute of Company Directors is an independent network of Directors, CEOs and other business leaders, building a community that seeks to strengthen world-class societal governance benefitting society.

Community Engagement

YMCA Finland
Sponsor & Mentor
Feb 2014 - Present
Turku, FI
The Finnish branch of the YMCA is part of a global organisation supporting the well-being and development of the youth. It provides a space for recreational activities and educational classes enabling the growth and betterment of communities.


Sara Digital Investments logo Sara Digital Investments logo
Sara Digital Investments
Singapore, SG
Michael invests in early-stage startups through Sara Digital Investments. This Singapore entity invests largely in The Baia Group.

Michael’s Education

Australian Graduate School of Management
Executive MBA, Corporate Finance & Strategic Marketing
2001 - 2005
UCT | University of Cape Town
Bachelor of Social Science, Economics & Political Science
1993 - 1995
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