Bakers are bolstering their positions in the better-for-you sweet goods market. Take Just Desserts, which just launched a line of vegan cupcakes. The San Francisco-based company also offers branded baked goods that are free of many major allergens. “We recently became vegan-certified, further validating our program for the most discerning vegan consumer,” noted Michael Mendes, chief executive officer, Just Desserts. “In addition to being peanut-and tree nut-free, we are now eliminating soy from our bakery and have introduced oatmilk as a cream dairy alternative, and that change has already taken place for our vegan line of products.”
Michael Mendes, CEO of Just Desserts, says “When we looked to design our new website, we wanted to leverage the potential of video to help tell our story and engage with the consumer.”
