When reviving a retailer that’s gone bust, it’s best to strike while the iron’s hot, says OC&C partner Michael Jary. “The key is to buy these brands when they still hold some value at that price,” he says. “They are not perfect, but the instant familiarity and customer momentum is worth something.” But Jary warns that there is a tipping point, beyond which it’s too late. “There comes a point when the consumer does not care any longer and they feel their prior loyalty in the brand was misplaced,” he says.
Michael Jary of OC&C Strategy Consultants said: “The retailers’ hiring struggle is very real. The industry is changing at a breakneck speed, but the pool of skilled candidates ready to step up to the challenge simply isn’t there.”