“This could be a game changer on efforts to deal with climate change for the planet,” says Melissa Berman, CEO of Rockefeller Philanthropy Advisors (RPA) in New York. In terms of spurring more philanthropy, “Bezos’ commitment could certainly have a multiplier effect,” Berman says.

Driving this change is the more immediate demands of the next generation of philanthropists, the report shows. "They're seeking new approaches and instruments to address acute social and environmental issues effectively," says Rockefeller Philanthropy Advisors CEO, Melissa A. Berman.

RPA CEO Melissa Berman noted, “We are pleased to be part of this landmark process of ensuring that the philanthropic intent of donors is coming to fruition, despite the conduct of bad actors.” RPA will ensure that the funding will serve patients in all 50 states, and will monitor, ensure compliance and provide detailed reporting for all grants awarded.

“I think part of the reason we are seeing a global culture of giving is that people expect that the wealthiest of the wealthiest should be generous, and I think the expectation is not only that they should be generous but that they should be knowledgeable and personally involved,” said Melissa A. Berman, the president and chief executive of Rockefeller Philanthropy Advisors, a nonprofit company that helps donors find charities and manage their giving."