Undergirding the insistence on measurement is a strategic approach to philanthropy. Melissa Berman, CEO of Rockefeller Philanthropy Advisors, has emphasized the significance of this dimension of the new philanthropy: “For many years, people funded the problem and not the solution. Many funders would allocate their dollars based on how terrible the problem was – throwing money at the biggest issues even if there wasn’t a true fix available."
Donors agree. Speaking on the state of arts-related venture philanthropy, Rockefeller Philanthropy Advisors president and CEO Melissa Berman argued that more than ever, funders want the arts to support "physical and mental well-being."