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Martin Glenn

Non-Executive Chair and former CEO of The FA

London, UK

Martin Glenn
Jeremy Ghose
Investcorp Credit Management
Ken Goldman
Hillspire LLC

Martin Glenn’s Biography

Martin Glenn is a highly influential business leader in the commercial and sporting worlds with a track record of revitalising and modernising organisations to raise their effectiveness.

He has transitioned seamlessly into the non-executive sphere, taking up board roles at Froneri, Chapel Down and the Football Foundation, a charity in which he is able to further develop grassroots football.

Martin spent 15 years with Pepsico and led the Walkers Snacks business through a period of rapid growth which reshaped the UK market; driven by the launch of Doritos in 1994 and the re-launch of Walkers Crisps headed up by the Gary Lineker partnership, which remains the UK’s longest running advertising campaign. Walkers’ market share rose from 30% to 70% between 1992 and 2006, Martin becoming President of the company in 1998.

As a highly successful marketing executive and proven Chief Executive, he is known for orchestrating several successful turnarounds at Birds Eye and United Biscuits. Building on his experience as a director at Leicester City FC and his grassroots coaching knowledge (he...
Martin Glenn is a highly influential business leader in the commercial and sporting worlds with a track record of revitalising and modernising organisations to raise their effectiveness.

He has transitioned seamlessly into the non-executive sphere, taking up board roles at Froneri, Chapel Down and the Football Foundation, a charity in which he is able to further develop grassroots football.

Martin spent 15 years with Pepsico and led the Walkers Snacks business through a period of rapid growth which reshaped the UK market; driven by the launch of Doritos in 1994 and the re-launch of Walkers Crisps headed up by the Gary Lineker partnership, which remains the UK’s longest running advertising campaign. Walkers’ market share rose from 30% to 70% between 1992 and 2006, Martin becoming President of the company in 1998.

As a highly successful marketing executive and proven Chief Executive, he is known for orchestrating several successful turnarounds at Birds Eye and United Biscuits. Building on his experience as a director at Leicester City FC and his grassroots coaching knowledge (he is a Level 1 FA coach), he took on the role as CEO of The FA in 2015 with a mission to modernise its workings and effectiveness in serving the game.

The FA, following a major restructuring and new approach to the sale of international TV rights for The FA Cup, were able to substantially increase investment into the game, focusing on building a support structure for the international teams and developing women’s football. The results were tangible; England’s men and women making three World Cup semi-finals between 2015 - 2019 and nationwide participation in the women’s game doubling in the process.

Putting into practice his extensive experience of steering multi-billion-pound companies, Martin is a highly sought-after keynote speaker, eloquently delivering invaluable insight on consumer goods management and sports governance.
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Martin Glenn’s Newsfeed

Insider Media
Listed Wine Maker Eyes Further Growth

Chapel Down Chairman, Martin Glenn, has expressed the view that the leading Kent-based wine maker's excellent financial results are a strong platform to base potential growth on.

The Independent
Former FA chief executive wins damages after suing over corruption allegations

Former Football Association chief executive Martin Glenn has been awarded £100,000 damages after suing a former assistant director of football at Fulham for libel and harassment.

View News Archive

Martin Glenn’s Background

The Football Association
Former CEO
Mar 2015 - Sep 2019
London, UK
Established in 1863, The Football Association is the governing body of association football in England. It is the oldest football association in the world and oversees all aspects of football within the country, from grassroots level upwards. The body runs a whole host of competitions, the most famous of these the world-renowned FA Cup and its base is at the historic Wembley Stadium, in London.
United Biscuits
CEO
Apr 2013 - Mar 2015
London, UK
A renowned global baked snack organisation, United Biscuits boasts three centuries of excellence within the confectionary and baking sphere. Forming part of Pladis, the company is revered for its standout brands Godiva, McVitie’s & Ulker.
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Martin Glenn’s Gallery

Current Board Positions

Chapel Down Group
Non-Executive Chairman
Jul 2020 - Present
Tenterden, UK
England's leading winemaker, Chapel Down produce an elite range of world-class beverages, including sparkling and still wine, gin, vodka, cider and beer. Created from locally-sourced fruit, the company proudly supply iconic British chefs, Jamie Oliver and Gordon Ramsay, along with renowned institutions including The Royal Opera House. Chapel Down are also an official supplier to 10 Downing Street.
Football Foundation
Chairperson
Jan 2020 - Present
London, UK
The Football Foundation was established in 2000 and is the United Kingdom's biggest charity in the sport sector. The organisation uses funds generated by the Premier League, The FA and government to support sports at grassroots level throughout the nation. £1.7 billion has been invested into community football through 18,000 projects.
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Previous Board Positions

Leicester City
Non-Executive Director
Leicester, UK
Founded in 1884, Leicester City compete in the Premier League and play their home matches at King Power Stadium. In 2015/16, the East Midlands based side were crowned Premier League Champions, a success heralded as one of the greatest sporting shocks of all time. "The Foxes" have have won three League Cups, along with one FA Cup, defeating Chelsea in the 2021 Final.
The Marketing Society
President
2012 - 2015
London, UK
A unique worldwide collective of experienced marketers, The Marketing Society has operated since 1959, growing to become one of the most prominent influencers of marketing within business.

Media

Pitchero Blog: Power List for Grassroots Sport
Power List Top 5 for Grassroots Sports
Sep 2021
Glenn is named as one of the five most powerful influencers of grassroots sport in the Pitchero Blog through his role as Chairman of sports charity, the Football Foundation.
The Secret World of Crisps
Featured
Aug 2021
Glenn appeared in a C4 TV programme called The Secret World of Crisps, relating to his time with Walkers and Pepsico. The programme highlights the competition between the different snack companies and features the creation of the highly successful Gary Lineker advertising campaign.

Publications

The Best Job in the World
Author
Mar 2005
London, UK
Comprising a book, DVD and supporting booklet, Glenn, then President of PepsiCo UK and Ireland, looks back on his time at Walkers. In his first title, he shares invaluable insights on business and marketing principles, the implementation of which transformed the company from a strong regional brand into a national powerhouse. He also covers how to ensure a brand remains in pole position.

Awards & Endorsements

Influential Marketers List by Marketing Magazine
UK's Most Powerful Marketer
Jul 2004
London, UK
During his time at PepsiCo, Glenn was named the UK's Most Powerful Marketer. Sixth the year prior, he stormed up to top spot, his standing fuelled by the incredible performance of Walkers, Tropicana and Pepsi under his stewardship, along with his unwavering viewpoint on responsible marketing of food to children.
Prince of Wales Ambassador Award logo Prince of Wales Ambassador Award logo
Prince of Wales Ambassador Award
Recipient
London, UK
Martin was presented with a Prince of Wales Ambassador Award in recognition of his philanthropic efforts at Business in the Community, an initiative serving Leicester Cares, as well as The National Cause Related Marketing Campaign Committee.

Charitable Interests

Business in the Community
Patron
London, UK
Founded in 1982, Business in the Community is a business-community charity and one of the Princes Charities of Charles, Prince of Wales. Promoting responsible business and corporate responsibility, BITC works globally with companies and is keyed in on improving impact on society.

Martin Glenn’s Education

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