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Kenny Logan

Founding Director

Logan Sports Marketing

London, UK

Kenny Logan
Michael Lockett
Audley Limited
Simon Lonergan
Behrman Capital

Kenny Logan’s Biography

Kenny Logan is a former international rugby player, best known for playing on the wing for London Wasps and Scotland.

Winning his first international rugby cap aged 19, Kenny enjoyed an impressive career, playing 70 times for Scotland. Other rugby accolades include winning the 5 Nations Championship in 1999, 3 English Premiership league titles, the Scottish Championships with Stirling County RFC and the Heineken Cup with London Wasps.

Kenny successfully made the transition from sportsman to businessman when he founded his own sports marketing agency, Logan Sports Marketing. The agency represents some of the biggest brands in sport and specialises in brand development, sponsorship strategy, rights holder management, events and hospitality.

In 2018 Kenny spotted an opportunity to create a broad-based competition for everyday athletes and fitness fans. Designed to test the main pillars of fitness: strength, endurance, force and speed, National Fitness Games is now a multi-event series across the UK.

Kenny has faced extraordinary challenges in his personal life. He struggles with severe dyslexia and only learnt to read and write at the age of 30, with motivation and support from his wife, sports journalist and TV presenter, Gabby Logan.

With a focus on his passion for sport and desire to help others overcome adversity, Kenny works with several charities. As well as The Prince’s Trust, Sparks, and the Clean-up Britain Campaign, he raises funds for the My Name’5 Doddie Foundation, set up by his friend and former teammate, Doddie Weir.

In 2020 Kenny co-founded Icons Art, a unique concept that sees icons of sport and entertainment creating artworks of their memorable moments. The aim is to provide exclusive fundraising opportunities for foundations of athletes and artists around the world.

Kenny is a superb public speaker, lighting up a room with tales of his life’s transitions; from farmer to international rugby player - and now businessman.

Kenny Logan’s Newsfeed

InYourArea unveils biodegradable land art

Former Scottish Rugby Union captain Kenny Logan, campaign Chairman of Clean Up Britain (CLUB), said: "I don't think many people could have failed to notice the huge amount of PPE face masks that have been littered, all over the country."

The Scottish Sun
Rugby legend Kenny Logan says he hid in toilets to avoid reading and writing

Rugby legend Kenny Logan admitted he hid in toilets to get out of reading and writing in training sessions as he opened up on his battle with dyslexia.

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Kenny Logan’s Background

Logan Sports Marketing
Founding Director
Jan 1999 - Present
London, UK
Logan Sports Marketing is a sports agency based in London, specialising in events, sponsorship consultancy, hospitality, charity events and rights management.
National Fitness Games
Jun 2018 - Present
Loughborough, UK
The National Fitness Games represents an all-encompassing fitness competition, testing a team's athletic ability by covering four areas of fitness: strength, power, endurance and speed.
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Kenny Logan’s Gallery

Other Business Interests

Icons Art logo Icons Art logo
Icons Art
2020 - Present
Kenny co-founded Icons Art in 2020, a unique concept that sees icons of sport and entertainment creating artworks of their most memorable moments. Not only do the icons create the artworks, elements from their moments are integrated into the inks used. These could be anything from the grass of Centre Court to the water from an Olympic pool.


The Contact Book with Craig Doyle
Jan 2021
This episode of The Contact Book sees Craig Doyle interview Scotland and Wasps legend Kenny Logan and the pair dig deep into the highs and struggles of Kenny’s life. From his first cap for Scotland at just 19, to revealing how his anxiety about dyslexia would see him hide from and avoid training that involved having to read or write.
The Eventful Entrepreneur: Kenny Logan - International Sport, Milking Cows Blindfolded, Dyslexia & Strictly Come Dancing
Dec 2020
Kenny shares his anxiety and fears of his inability to read or write being found out, and also speaks about how he learned to read and write at 30. We also touch on being on Strictly along with his wife Gabby, and what retirement held for him.
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Just for Kicks
Mar 2010
London, UK
Kenny tells the story of his successful international rugby career in his autobiography.

Charitable Interests

My Name’5 Doddie Foundation
Supporter & Fundraiser
Founded by Scottish rugby union player, Doddie Weir, the foundation supports those suffering with Motor Neurone Disease and funds research into a cure. Kenny has helped raise significant funds through major corporate partnership deals, events and Doddie's very own tartan merchandise range.
Clean Up Britain
The Clean Up Britain campaign is on a mission to find effective and sustainable solutions to Britain’s epidemic of litter and fly-tipping. Changing the behaviour of the 20 million people in Britain who litter is the only answer.
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