John Sunnucks
Vico Partners Limited
Nadja Swarovski

Ken Sunshine

Founder and President

Sunshine Sachs

New York, US

Ken Sunshine


Ken Sunshine’s unconventional career began as a community organizer, helping troubled teens. He soon started working in the political arena as an advocate for progressive change, and in 1972 he was elected as a delegate to the Democratic National Convention. He has advised on communications strategies, messaging, and celebrity involvement in local and national campaigns ever since. Later, he served as Chief of Staff to New York City Mayor David Dinkins. Before starting his own communications firm, Sunshine worked in the entertainment business where he headed the public relations department of ASCAP.

In 1991, he founded Ken Sunshine Consultants – later to become Sunshine Sachs – and over the past three decades his firm has represented clients ranging from leading corporations, nonprofits and unions, to some of the most prominent names in entertainment. Sunshine Sachs has 190 employees, with offices in NYC, LA, D.C. and Austin.

Ken Sunshine currently serves on the Board of Trustees of the City University of New York, the Board of Directors of the Metropolitan Museum of Art, the Foundation for Ethnic Understanding, Type Media Center, the Mayor’s Fund to Advance NYC, and is a trustee of the Community Service Society.

Over the course of his career, Sunshine has received many accolades for his achievements, which include the City and State Responsible 100 Lifetime Achievement Award, the Ellis Island Medal of Honor, the National Action Network’s President Award and its Dream Keepers Award, the Amsterdam News Friendship Award, the Bella Abzug Leadership Institute’s Bella Fella Award, among other honors for his leadership in the civil rights movement.

Sunshine's archival materials, The Ken Sunshine Papers, are housed in the LaGuardia and Wagner Archives at CUNY.

Ken Sunshine’s Newsfeed

The Cornell Daily Sun
Pres. Pollack and Notable Alumni Sit on N.Y. Reopening Advisory Board, Cuomo Announces

Ken Sunshine, Founder & President of leading PR firm Sunshine Sachs, was recently appointed by Governor Andrew Cuomo to the New York Forward ReOpening Advisory Board. The board was organized to guide New York State's reopening and open a discussion on the implementation process and guidelines moving forward.

Who's who in Prince Harry and Meghan Markle's new team as they step back from royal life

While Harry and Meghan will no longer have a team based at Buckingham Palace, they have kept on James Holt to head up communications in the UK. As the couple have now reportedly settled in Los Angeles, Hollywood PR agency, Sunshine Sachs will now handle their publicity going forward, as they begin to build their new team.

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Ken Sunshine’s Background

Founder and President
New York, NY, USA
Sunshine Sachs is a full service communications firm that specializes in media relations, corporate image programs, crisis communications, reputation and issues management, consumer and lifestyle marketing, event promotion, and communications skills training.

Current Board Positions

Honorary Advisory Board
Brookville, NY, USA
The LIU Global Service Institute is a nonpartisan institute that fosters important dialogue of complex global issues, while preparing and inspiring students and others to improve and change the world with new models of collaboration, innovation and social entrepreneurship.
Board of Trustees
New York, NY, USA
The City University of New York is the public university system of New York City. It is the largest urban university system in the United States. CUNY was founded in 1847 and comprises 24 campuses: eleven senior colleges, seven community colleges, one undergraduate honors college, and seven post-graduate institutions.
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New York, NY, USA
In this interview, Ken shares his insights into the PR industry, discusses his background and what led to the founding of his own PR firm, and offers advice for those interested in the industry.

Ken Sunshine’s Education

School of Industrial and Labor Relations