John Sunnucks
Vico Partners Limited
Nadja Swarovski

Ken Sunshine

Sunshine Sachs

New York, US

Founder and President

Sunshine Sachs

Ken Sunshine


Ken Sunshine’s unconventional career began as a community organizer, helping troubled teens. He soon started working in the political arena as an advocate for progressive change, and in 1972 he was elected as a delegate to the Democratic National Convention. He has advised on communications strategies, messaging, and celebrity involvement in local and national campaigns ever since. Later, he served as Chief of Staff to New York City Mayor David Dinkins. Before starting his own communications firm, Sunshine worked in the entertainment business where he headed the public relations department of ASCAP.

In 1991, he founded Ken Sunshine Consultants – later to become Sunshine Sachs – and over the past three decades his firm has represented clients ranging from leading corporations, nonprofits and unions, to some of the most prominent names in entertainment. Sunshine Sachs has 190 employees, with offices in NYC, LA, D.C. and Austin.

Ken Sunshine currently serves on the Board of Trustees of the City University of New York, the Board of Directors of the Metropolitan Museum of Art, the Foundation for Ethnic Understanding, Type Media Center, the Mayor’s Fund to Advance NYC, and is a trustee of the Community Service Society.

Over the course of his career, Sunshine has received many accolades for his achievements, which include the City and State Responsible 100 Lifetime Achievement Award, the Ellis Island Medal of Honor, the National Action Network’s President Award and its Dream Keepers Award, the Amsterdam News Friendship Award, the Bella Abzug Leadership Institute’s Bella Fella Award, among other honors for his leadership in the civil rights movement.

Sunshine's archival materials, The Ken Sunshine Papers, are housed in the La Guardia and Wagner Archives at CUNY.

Ken Sunshine’s Newsfeed

New York Times
Al Sharpton: Why I Went to Baltimore

Ken Sunshine, public relations consultant writes "I have known the Rev. Al Sharpton for more than 30 years, and the reason Democrats defend him is that he is the foremost civil rights leader of our time. For anyone to regurgitate wildly exaggerated accusations and outright falsehoods from decades ago will be seen for what it is: a futile effort to divert attention from the poisonous and racially incendiary rhetoric and actions coming from the White House."

National Action Network kicks off national convention

On Wednesday night, several people were honored during the conventions’ annual “Keepers of the Dinner.” This year’s honoree include actor Robert De Niro; Public Relations pioneer Ken Sunshine

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Ken Sunshine’s Background

Founder and President
New York, NY, USA
Sunshine Sachs is a full service communications firm that specializes in media relations, corporate image programs, crisis communications, reputation and issues management, consumer and lifestyle marketing, event promotion, and communications skills training.

Current Non-Executive Positions

Member of the Board of Trustees
New York, NY, USA
The City University of New York is the public university system of New York City. It is the largest urban university system in the United States. CUNY was founded in 1847 and comprises 24 campuses: eleven senior colleges, seven community colleges, one undergraduate honors college, and seven post-graduate institutions.
Mayor's Representative for the Board
New York, NY, USA
Since it was founded in 1870, the Metropolitan Museum of Art has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum's galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.
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Ken Sunshine’s Education

School of Industrial and Labor Relations