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Juliet Slot

Former Chief Commercial Officer

Ascot Racecourse

London, UK

Ascot Racecourse
Juliet Slot
Dee Dee Sklar
Wells Fargo Securities, LLC
John Snodgrass
Jet Linx Atlanta

Juliet Slot’s Biography

Juliet Slot is a highly regarded commercial, strategic and enterprising leader in the sports, media and entertainment industry.

The former Chief Commercial Officer of Ascot Racecourse has been consistent in leading successful commercial change, being unafraid to challenge the status quo. Her track record is exemplary in driving growth by leading strategic restructures or by growing and re-focusing teams. Creativity in seeing and delivering on new opportunities has been a constant theme in her career. Her ability to see strategy clearly and lead, not only by example but by astute delegation and direction, is reflected in the loyalty and success of her teams.

During her eight years at Ascot, Juliet increased total revenue by over 100% facilitating profitability growth of 85%. She landed significant partnership deals in a challenging market; developed new products across existing commercial channels and found new revenue streams. She also revitalised a brand that had slightly lost its lustre. Her persuasive and passionate approach ensured that the brand and customer experience was delivered, always with an eye on profitability.

Juliet has built diverse teams, a desire based on her experience of being the only woman on virtually every board she had previously been part of. Her ability to draw from the strengths of a diverse team and lead different skillsets is a strong leadership quality, important for all businesses.

Her commerciality, marketing and sales experience was recognised by external boards and Juliet was asked to represent all independent racecourses on the Great British Racing Board, she was the only non-CEO around the board table. She is currently a Non-Executive Director at the British Olympic Association. Earlier in her career, Juliet made history at Fulham Football Club when she became the first woman to be appointed at board level.

Juliet Slot’s Newsfeed

iGaming Business
Sky Sports Racing extends Ascot rights deal to 2024

Juliet Slot, Chief Commercial Officer at Ascot Racecourse, said “The growth in their audiences across our time as our Pay TV partner has supported our desire to bring Ascot and all our annual racing to a broader, wider consumer base alongside our Terrestrial partner ITV; reaching new audiences is an important part of our brand strategy,”

ITV extends exclusive free to air racing until 2023

Juliet Slot is mentioned in an announcement made by ITV regarding its continuation as the exclusive free-to-air broadcaster of British horse racing until 2023. Juliet Said: " The extension of our highly successful terrestrial partnership with ITV is great news for Ascot. It is a pleasure to be a part of this award-winning partnership with ITV which has seen continued growth of audiences across all our race meetings. We look forward to the next three years’ working together to bring Ascot’s racing to existing and new audiences across the ITV portfolio of platforms."

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Juliet Slot’s Background

Ascot Racecourse
Chief Commercial Officer
Jan 2018 - Sep 2020
Ascot, UK
Ascot is one of the leading racecourses in the United Kingdom, hosting 13 of Britain's 36 annual Group 1 Horse races.
Ascot Racecourse
Commercial Director
Oct 2012 - Sep 2020
Ascot, UK
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Juliet Slot’s Gallery

Current Board Positions

British Olympic Association
Independent Non-Executive Director
Dec 2019 - Present
London, UK
The British Olympic Association (BOA) is the UK's National Olympic Committee and oversees the preparation of athletes for the Olympic Games.

Previous Board Positions

Great British Racing logo Great British Racing logo
Great British Racing
Board Member
Dec 2017 - Sep 2020
London, UK
Great British Racing is marketing and promotional body for British Horseracing.
Ascot Authority Holdings Limited
2012 - 2020
Ascot, UK
Ascot Authority Holdings Limited is responsible for the management of Ascot Racecourse.
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The Walpole | My Life's Work
London, UK
Ahead of Royal Ascot, Walpole interviewed Juliet Slot, Commercial Director, Ascot Racecourse who discusses the importance of taking a moment to celebrate success and her experience of riding a racehorse.

Specialist Courses

The University of Cambridge
Leadership & Management, Sustainability
Cambridge, UK
In 2021, Juliet did an eight-week intense leadership and management course on the topic of Sustainability at the renowned University of Cambridge Institute of Sustainability.

Charitable Interests

Ufton Court Educational Trust
Reading, UK
Ufton Court Educational Trust provides residential outdoor activities (based in the Berkshire countryside) to disadvantaged and disabled children.

Juliet Slot’s Education

University of Bristol
Bachelor of Arts, History
1987 - 1991

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