Tell most principals behind a family office they need media and reputational support and it’s likely to send shivers up their spine. While that might be the case, an increasing number of families are starting to recognise their “vulnerability to the media”, says Jordan Greenaway, managing director of London-based Transmission Private.
You might think the Panama Papers leak would cause the ultrarich to seek more transparent tax havens. Not so, according to Jordan Greenaway, a consultant based in London who caters to the ultrawealthy. Instead, they are going further underground, seeking walled-up havens such as the Marshall Islands, Lebanon, and Antigua, Greenaway told Business Insider.