Dean Armstrong QC
2 Bedford Row
Alexander Baker
Aston Currency Management

John Ayton

Orlebar Brown

London, UK

Investor & Chairman

Orlebar Brown

John Ayton
John Ayton is the founder of luxury businesses, Links of London and Annoushka. He is also an active investor and mentor to new entrepreneurs, such as The Bremont Watch Company prior to their launch. Through founding and chairing Walpole Brands of Tomorrow since 2007, he has mentored over sixty growing British luxury brands including Charlotte Olympia, Me & Em, Wolf & Badger, Otis Battersbee, Field Candy and Business of Fashion. His early career was as a commercial lawyer in Hong Kong and the City of London.

John Ayton’s Newsfeed

25 Nov 2017
John Ayton invests in ethical water company Dash

Links of London founder John Ayton has invested in ethical water company Dash which plans to launch in the United States.  Ayton – who is also an investor and chairman at watch company Bremont and swimwear brand Orlebar Brown – has led a round of investment by the firm that has raised £250,000. Dash Water uses infusions of ‘wonky veg’ – misshapen vegetables often rejected by supermarkets – to create water with flavours including cucumber and lemon. 

24 Apr 2017
City AM
Life after Links of London

Ducas launched the eponymous Annoushka business in 2009 with her husband John Ayton. You may well have come across them beforehand: the pair founded Links of London in 1990, before selling it in 2006 to Greek firm Folli Follie. Afterwards, Ducas and Ayton “weren’t looking to go back into jewellery or set up a new business, but an opportunity fell onto our desks, as it were.” They bought family firm Pascal which, in a reversal of when they set up Links, gave them the ability to kick off from an established real estate base, adding that to the renown they had established in their own right.

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John Ayton’s Background

Investor & Chairman
May 2009 - Present
London, UK
Founded in 2007 Orlebar Brown is a fast growing British style led resort and swim wear brand.
Co-Founder & Chairman
May 2008 - Present
London, UK
Annoushka is the eponymous fine jewellery brand created by designer Annoushka Ducas MBE and the leading fine jewellery brand in Harrods Designer Jewellery, Harvey Nichols Knightsbridge and Liberty.
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Other Business Interests

Cass Sculpture Foundation logo Cass Sculpture Foundation logo
Cass Sculpture Foundation
Mar 2015 - Present
Cass Sculpture Foundation is an independent commissioning body dedicated to commissioning new work from emerging and established artists. It was developed as a charitable foundation in 1992 by Wilfred and Jeannette Cass.
Investor & Director
Feb 2014 - Present
London, UK
An exciting new retail coffee concept which genuinely differentiates itself from the competition and also transforms into a cocktail bar at night.

John Ayton’s Education

Modern History
1980 - 1983
Oundle School logo Oundle School logo
Oundle School
1974 - 1979