Links of London founder John Ayton has invested in ethical water company Dash which plans to launch in the United States. Ayton – who is also an investor and chairman at watch company Bremont and swimwear brand Orlebar Brown – has led a round of investment by the firm that has raised £250,000. Dash Water uses infusions of ‘wonky veg’ – misshapen vegetables often rejected by supermarkets – to create water with flavours including cucumber and lemon.
Ducas launched the eponymous Annoushka business in 2009 with her husband John Ayton. You may well have come across them beforehand: the pair founded Links of London in 1990, before selling it in 2006 to Greek firm Folli Follie. Afterwards, Ducas and Ayton “weren’t looking to go back into jewellery or set up a new business, but an opportunity fell onto our desks, as it were.” They bought family firm Pascal which, in a reversal of when they set up Links, gave them the ability to kick off from an established real estate base, adding that to the renown they had established in their own right.