Julio Avalos
GitHub Inc.
Makram Azar
Full Circle Capital

John Ayton

Investor & Chairman

Orlebar Brown

London, UK

John Ayton


John Ayton MBE formerly co-founded luxury jewellery brands, Links of London and Annoushka, and is an active investor and mentor to new businesses.

Through founding and chairing Walpole Brands of Tomorrow since 2007, John has mentored over sixty growing British luxury brands including Bremont, Charlotte Olympia, Me & Em, Wolf & Badger, Otis Battersbee, Field Candy and Business of Fashion.

John’s early career was as a commercial lawyer in Hong Kong and the City of London. He was awarded an MBE in HM The Queen's New Years' honours list 2012 for services to the UK jewellery industry.

John Ayton’s Newsfeed

Financial Times
Annoushka looks to resume China growth as lockdown lifts

John Ayton, co-founder of jewellery brand Annoushka, has been mentioned in the Financial Times.

How jeweller Annoushka is using digital channels to maintain high value sales as Coronavirus bites

The brands success to date is no doubt a reflection of the innovative and commercial design team driven by Ducas herself, who also successfully co-founded Links Of London in 1990 with her husband and partner John Ayton.

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John Ayton’s Background

Investor & Chairman
May 2009 - Present
London, UK
Founded in 2007 Orlebar Brown is a fast growing British style led resort and swim wear brand.
Co-Founder & Chairman
May 2008 - Present
London, UK
Annoushka is the eponymous fine jewellery brand created by designer Annoushka Ducas MBE and the leading fine jewellery brand in Harrods Designer Jewellery, Harvey Nichols Knightsbridge and Liberty.
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Other Business Interests

Cass Sculpture Foundation logo Cass Sculpture Foundation logo
Cass Sculpture Foundation
Mar 2015 - Present
Cass Sculpture Foundation is an independent commissioning body dedicated to commissioning new work from emerging and established artists. It was developed as a charitable foundation in 1992 by Wilfred and Jeannette Cass.
Investor & Director
Feb 2014 - Present
London, UK
An exciting new retail coffee concept which genuinely differentiates itself from the competition and also transforms into a cocktail bar at night.

Current Non-Executive Positions

Investor & Board Advisor
Oct 2019 - Present
London, UK
The Restory offers repair and restoration services for premium leather goods. The business prides themselves in delivering superior service and convenience.
Seed Investor & Board Advisor
Apr 2018 - Present
Dash Water is a healthier and more sustainable substitute for traditional soft drinks. The modern and innovative brand focuses on infusing British spring water with fresh produce in order to ensure their products contain no sugar, sweeteners or calories.
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Aug 2016
London, UK
An evening with John Ayton MBE at The Clubhouse in London, where he discusses entrepreneurship and reflects on the beginning of his career. John also talks about the sale of his company, Links of London, to major Greek accessory manufacturer, Folli Follie and his subsequent venture as Co-Founder of Annoushka.

John Ayton’s Education

University of Oxford logo University of Oxford logo
University of Oxford
Modern History
1980 - 1983
Oundle School logo Oundle School logo
Oundle School
1974 - 1979