Business heavyweights including Links of London founder John Ayton and Notonthehighstreet founder Holly Tucker have signed the letter to small business minister Paul Scully, asking for the government to think seriously about an insurance scheme which would repay organisers 70 per cent of their costs if an event is cancelled due to Covid-19.
“There’s definitely a sense of giving something back to the community; it’s vital to keep village pubs alive,” says John Ayton. “During lockdown we cooked and delivered free meals to vulnerable people who were isolating locally.