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John Ayton

Co-Founder & Chairman


London, UK

John Ayton
Julio Avalos
GitHub Inc.
Makram Azar
Full Circle Capital

John Ayton’s Biography

John Ayton MBE co-founded luxury jewellery brands, Links of London and Annoushka, and is an active investor and mentor to new businesses.

As Founder & Chair of Walpole's Brands of Tomorrow since 2007, John has mentored over sixty growing British luxury brands including Bremont, Charlotte Olympia, Me & Em, Wolf & Badger, Otis Battersbee, Field Candy and Business of Fashion.

John’s began his career as a commercial lawyer in Hong Kong and the City of London. In 2012 he was awarded an MBE in HM The Queen's New Years' Honours list for services to the UK jewellery industry.

John Ayton’s Newsfeed
What events need is a government insurance policy, says sector

Business heavyweights including Links of London founder John Ayton and Notonthehighstreet founder Holly Tucker have signed the letter to small business minister Paul Scully, asking for the government to think seriously about an insurance scheme which would repay organisers 70 per cent of their costs if an event is cancelled due to Covid-19.

The Telegraph
Ever dreamed of opening your own country pub? This is what you should know

“There’s definitely a sense of giving something back to the community; it’s vital to keep village pubs alive,” says John Ayton. “During lockdown we cooked and delivered free meals to vulnerable people who were isolating locally. 

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John Ayton’s Background

Co-Founder & Chairman
May 2008 - Present
London, UK
Annoushka is the eponymous fine jewellery brand created by designer Annoushka Ducas MBE and the leading fine jewellery brand in Harrods Designer Jewellery, Harvey Nichols Knightsbridge and Liberty.
Orlebar Brown
Investor & Chairman
May 2009 - Present
London, UK
Founded in 2007 Orlebar Brown is a fast-growing British style-led resort and swimwear brand.
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John Ayton’s Gallery

Other Business Interests

Cass Sculpture Foundation logo Cass Sculpture Foundation logo
Cass Sculpture Foundation
Mar 2015 - Present
Cass Sculpture Foundation is an independent commissioning body dedicated to commissioning new work from emerging and established artists. It was developed as a charitable foundation in 1992 by Wilfred and Jeannette Cass.
Investor & Director
Feb 2014 - Present
London, UK
An exciting new retail coffee concept which genuinely differentiates itself from the competition and also transforms into a cocktail bar at night.

Current Board Positions

Artemis Alpha Trust Plc
Non-Executive Director
Jun 2015 - Present
London, UK
Artemis Alpha Trust is an asset management firm based in the United Kingdom that focuses on UK, European and international equities. The business is focused creating long-term capital and income growth by focusing on investments into listed companies.
The Restory Ltd
Investor & Board Advisor
Oct 2019 - Present
London, UK
The Restory offers repair and restoration services for premium leather goods. The business prides themselves in delivering superior service and convenience.
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John Ayton’s Education

University of Oxford
Modern History
1980 - 1983
Oundle School logo Oundle School logo
Oundle School
1974 - 1979