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John Ayton

Orlebar Brown

London, UK

Investor & Chairman

Orlebar Brown

John Ayton


John Ayton is the founder of luxury businesses, Links of London and Annoushka. He is also an active investor and mentor to new entrepreneurs, such as The Bremont Watch Company prior to their launch. Through founding and chairing Walpole Brands of Tomorrow since 2007, he has mentored over sixty growing British luxury brands including Charlotte Olympia, Me & Em, Wolf & Badger, Otis Battersbee, Field Candy and Business of Fashion. His early career was as a commercial lawyer in Hong Kong and the City of London.

John Ayton’s Newsfeed

Spear's Magazine
Walpole reveals the British brands of tomorrow in style

With a super VIP judging panel of experts which included success stories such as John Ayton MBE, (founder of Links and now chairman of Annoushka Jewellery and Bremont Watch Company), the Walpole ‘luxury world programme’ takes up to 12 carefully selected fledgling brands through a year-long programme of workshops and mentoring to help develop their business skills and set them on a path to growth.

Private Equity Wire
Piper exits Orlebar Brown investment to Chanel

John Ayton MBE, an early investor in Orlebar Brown and Chairman of the company, says: “It has been an honour working closely with Adam and the team at Orlebar Brown on their entrepreneurial journey. Congratulations to them and to Piper, our fabulous investor, on a great outcome.”

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John Ayton’s Background

Investor & Chairman
May 2009 - Present
London, UK
Founded in 2007 Orlebar Brown is a fast growing British style led resort and swim wear brand.
Co-Founder & Chairman
May 2008 - Present
London, UK
Annoushka is the eponymous fine jewellery brand created by designer Annoushka Ducas MBE and the leading fine jewellery brand in Harrods Designer Jewellery, Harvey Nichols Knightsbridge and Liberty.
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Other Business Interests

Cass Sculpture Foundation logo Cass Sculpture Foundation logo
Cass Sculpture Foundation
Mar 2015 - Present
Cass Sculpture Foundation is an independent commissioning body dedicated to commissioning new work from emerging and established artists. It was developed as a charitable foundation in 1992 by Wilfred and Jeannette Cass.
Investor & Director
Feb 2014 - Present
London, UK
An exciting new retail coffee concept which genuinely differentiates itself from the competition and also transforms into a cocktail bar at night.

John Ayton’s Education

Modern History
1980 - 1983
Oundle School logo Oundle School logo
Oundle School
1974 - 1979