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Jedidiah Francis

Founder & Chief Executive Officer Labs

London, UK

Jedidiah Francis
David Forbes
Ben Francis
Gymshark Ltd

Jedidiah Francis’ Biography

Jedidiah Francis is a technologist, entrepreneur, and CEO of, a start-up studio that incubates impact-driven businesses that leverage machine learning.

From education to health, Jedidiah is passionate about leveraging the latest technologies, especially personalisation, to transform user experiences and improve outcomes for customers, patients and students.

Jedidiah has over 10 years’ experience building and successfully scaling organisations – from start-ups to e-commerce giants – through the application of data science, personalisation and digitisation.

In 2017, Jedidiah founded to launch start-ups that use the latest technologies to enhance day-to-day life, make a positive social impact and provide end-users with personalised support. He believes that the next wave of technological developments will provide assistance to users in a business, social and educational context.

Alongside his work at, he remains a technology adviser to disruptive start-ups. He is also Co-Founder of SupplyDrop, a retail and gifting company.

Prior to founding, Jedidiah was Head of Data Science at British e-commerce giant ASOS and spearheaded the retailer’s personalisation strategy, recruiting and leading a team of engineers and data scientists to leverage the latest machine learning to improve customer recommendations.

Passionate about the unrivaled power of education in unleashing individual potential and reducing poverty, Jedidiah has held multiple, voluntary teaching positions over the course of his career. In his early twenties, Jedidiah spent time teaching maths and science in a refugee centre in the Turks and Caicos Islands. He went on to teach at a youth centre in Brixton, London.

He holds a first-class degree in Biology & Business Management from Queen Mary, University of London & an MSc in Statistics at Mansfield College, Oxford.

Jedidiah Francis’ Newsfeed

The Scotsman
Entrepreneur urges peers to adapt after saving 20 jobs with coronavirus-prompted rethink

Founder of, Jedidiah Francis is mentioned in Angeline Francis Khoo's interview with The Scotsman. Having partnered with Rosie on Fire, Jedidiah said: "We're also planning to do a whisky kit to keep people well-stocked during the lockdown. They will be distributed not only in the UK but throughout Malaysia and Australia as well, where we are also selling our SupplyDrop kits."We had so many ideas on the whiteboard to expand our product range, and that's one that really jumped out to us when we were chatting with the team. We're definitely going to make that a reality, and we plan to start talking to some of Scotland's top independent distilleries in the coming weeks."

Jedidiah Francis’ Background Labs
Founder & Chief Executive Officer
Aug 2017 - Present
London, UK is a start-up studio that incubates businesses that leverage machine learning. focuses on launching start-ups that operate at the intersection of big data, self-tracking and personalised advice, especially in cases where this machine-guided advice can provide users with practical recommendations to improve their lives, health and well-being.
Head of Data Science
May 2013 - May 2017
London, UK
Founded in 2000, ASOS plc is an online clothing and cosmetic retailer, offering over 800 brands including its own range of clothing and accessories.
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Other Business Interests

2020 - Present
London, UK
Founded in 2020, SupplyDrop is a gifting company that provides gifts in themed boxes. It was created by founders Angeline Francis Khoo and Jedidiah Francis to meet the needs of the world as it drastically changed through a pandemic.
Interim CTO
Feb 2019 - Present
London, UK
LovedBy aims to improve society by investing in high-impact products & services. One of its investments hopes to provide support and education on Type1 Diabetes and plans to drastically reduce the chance of future complications caused by the condition.


Startup Weekend
Sep 2015 - Oct 2015
London, UK
Founded in 2007, Startup Weekend is the world's largest educational movement for young entrepreneurs. The organisation provides 52-hour events that allow entrepreneurs to learn, network and launch startups.

Jedidiah Francis’ Education

University of Oxford, Pembroke College
DPhil, Statistics
2008 - 2012
University of Oxford, Mansfield College
MSc Statistics
2006 - 2008
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