James Knight, founder and managing director of Keystone Law, said: “Will Sander is an excellent strategic addition to our IP practice. His significant expertise within trade marks and designs, along with his strong global business relationships, will enhance our capabilities in this area.”
James Knight, managing director Keystone Law, also commented that BrewDog was what people wanted as it offered something better than people’s expectation of beer. Knight was of the opinion that despite there being a lot of innovation, Brewdog best attracts the current zeitgeist. He further lauded how Watt and Dickie had designed their business. He was also glad to acknowledge an entity he thought went beyond what was the norm.