Peter Orszag
Kathryn Parsons

Irina Pafomova


London, UK

Co-Founder & Managing Partner


Irina Pafomova


After 12 years in investment banking, I have fully embraced the challenges of founding and building new businesses, as well as helping existing businesses to grow and innovate.

During my career at ABN AMRO and ING Barings, I have advised multiple clients across a range of sectors including Technology, Media & Telecoms, Consumer & Retail, Energy, Utilities and Natural Resources. Irina has worked with company owners & C-suite management to create their investor stories and get them ready for investment. My clients were both multinationals and local enterprises based in Europe, Asia and Latin America.

I have co-founded and developed a mobile tech business based in the UK and Australia. Over the past 9 years, I have acquired a deep knowledge of the start up and scale up space and a network of partners, clients, fellow entrepreneurs and investors, as well as a strong working relationship with the UK government organisations that support SMEs.

Having added product and project development and business development skills to my portfolio, I now provide companies with both strategic advice and hands-on help in growing their business and developing an innovation engine.

Irina Pafomova’s Newsfeed

What is digital medicine and why does it matter?

Carl Engelmarc & Irina Pafomova, founding partners at Engelworks write: "As digital health matures, investment focus is shifting from consumer wellness applications to DTx, which are clinically focussed solutions for disease management..."

The age of practical innovation: don’t build more, build the right thing instead

Irina Pafomova, Co-Founder and Managing Partner of Engelworks, discusses the importance of matching your products to your customers' needs..."Keep the cost down while finding those few precious features which would make your product used and loved. Will your customers cry if you take your product away? If they do, you know you got it right."

Irina Pafomova’s Background

Co-Founder & Managing Partner
Nov 2016 - Present
London, UK
We help companies in the health sector create sustainable value through smart and innovative growth strategies, business models and new products and services. Engelworks combines advisory and consulting work with incubation of own solutions.
MyZesto logo MyZesto logo
Jan 2019 - Present
London, UK
“Let food be thy medicine and medicine be thy food.” - Hippocrates
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Irina Pafomova’s Education

MA Finance and International Finance
1997 - 1998
Business and Economics
1995 - 1996
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