Figuring out how to offset is just as fraught as figuring how much. “You can put the same flight route into different carbon calculators and come up with an extraordinary range in output levels,” says George Morgan-Grenville, founder of luxury tour outfit Red Savannah, which this month launched a long-term plan to carbon-neutralize its internal operations and offset its clients’ adventures. That’s because a lot of factors can change your footprint as you fly from point A to point B, including which cabin you’re sitting in, what type of airplane you’re on, whether your route is direct, and how much luggage you carry.
George Morgan-Grenville, Red Savannah CEO and founder said: "Our website needs to support our future growth ambitions, focusing on the US market and creating a memorable experience for our visitors. In working with Sagittarius, we want to personalise the client experience for each visitor and, as a result, increase both SEO traffic and leads.".