Gemma Hulbert is Chief Data Officer at UK fitness apparel and accessory brand, Gymshark.
Gymshark has become one of the most recognised sportswear brands in the world and in 2020, a deal was struck that valued Gymshark at more than £1bn. Gymshark joins the list of less than 25 British companies to have attained 'unicorn' status since 2001.
Gemma began her career at Gymshark as a Marketing Analyst, and was the business's first data and analytics specialist. In this role she was responsible for using data, analytics and research to support the brand in making more effective decisions and enhancing understanding of customer behaviour. She went on to build the data function from the ground up, whilst cultivating a data-led culture business-wide. In 2021 she was voted one of the top 100 most influential people in data by DataIQ 100.
Prior to Gymshark, Gemma worked for the People’s Dispensary for Sick Animals (PDSA), where she most recently served as Marketing Analyst. She began her career in a university placement role as Junior Marketing Analyst, where she was recognised for her successful application of the marketing analytics FastStats system in the 2012 Apteco FastStats awards.
Gemma graduated from Birmingham City University with a Bachelor of Arts in Marketing, Advertising & Public Relations.