Gemma Hulbert is Chief Data Officer at well-known UK fitness apparel and accessory brand, Gymshark. Prior to taking on this leading role, Gemma held the position of Customer Insight Director for two years before her promotion to Insight Director.
She began her career at Gymshark as a Marketing Analyst, where she joined as the business's first data and analytics specialist. In this role, she was responsible for using data, analytics and research to support the brand in making more effective decisions and enhancing their understanding of customer behaviour. She went on to build the data function from the ground up whilst cultivating a data led culture business-wide.
Prior to this, Gemma worked for the People’s Dispensary for Sick Animals (PDSA), where she most recently served as Marketing Analyst. She began her career in a university placement role as Junior Marketing Analyst, during which she was recognised for her successful application of the marketing analytics FastStats system in the 2012 Apteco FastStats awards.
Gemma graduated from Birmingham City University with a Bachelor of Arts in Marketing, Advertising & Public Relations.
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
The People’s Dispensary for Sick Animals (PDSA) is a veterinary charity in the United Kingdom that was founded in 1917. It was established in order to create a home for animals that require extra care due to illness or injury. The dispensary provides free consultations for pet owners that reside within designated PDSA areas.
Neuro-Linguistic Programming (NLP) is a guide for both the conscious and unconscious mind. It provides individuals with the opportunity to discover how the mind processes reaching goals, how it can release detrimental behaviour and shift to more constructive mindsets.
Apteco’s Best use of FastStats Awards celebrate organisations that have successfully implemented the FastStats system to their marketing strategies, which means using data to drive quantitative and effective outcomes.
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales. It is compiled by Fast Track and published in The Sunday Times in February every year.
Gymshark was ranked 2nd in the Profit Track 100 Awards 2019. The Profit Track 100 is a list of Britain’s 100 private businesses with the fastest-growing profits. It is published annually by The Sunday Times and the Awards ceremony is held at The Savoy in London.
Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
Gymshark was ranked 12th in the Fast Track 100 Awards 2018. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
Gymshark was ranked 12th in the Fast Track 100 Awards 2017. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
