Gemma Hulbert

Chief Data Officer

Gymshark Ltd

Birmingham, UK

Biography

Gemma Hulbert is Chief Data Officer at well-known UK fitness apparel and accessory brand, Gymshark. Prior to taking on this leading role, Gemma held the position of Customer Insight Director for two years before her promotion to Insight Director.

She began her career at Gymshark as a Marketing Analyst, where she joined as the business's first data and analytics specialist. In this role, she was responsible for using data, analytics and research to support the brand in making more effective decisions and enhancing their understanding of customer behaviour. She went on to build the data function from the ground up whilst cultivating a data led culture business-wide.

Prior to this, Gemma worked for the People’s Dispensary for Sick Animals (PDSA), where she most recently served as Marketing Analyst. She began her career in a university placement role as Junior Marketing Analyst, during which she was recognised for her successful application of the marketing analytics FastStats system in the 2012 Apteco FastStats awards.

Gemma graduated from Birmingham City University with a Bachelor of Arts in Marketing, Advertising & Public Relations.

Gemma Hulbert’s Newsfeed

Retail Week

The secrets of Gymshark's customer-centred success

Gymshark’s chief data officer Gemma Hulbert explains: “The better we know our community, the more incredible products and experiences we can create that consistently exceed their needs. As a data-led business, we want to unlock this value for our community by striving to become world-class in our data and insight capability.”

Computing

Clothing retail is in bad shape but Gymshark is fighting fit

The secret? Data, says Gymshark's CDO Gemma Hulbert

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Gemma Hulbert’s Background

Gymshark Ltd

Chief Data Officer

Feb 2020 - Present

Birmingham, UK

Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

Gymshark Ltd

Insight Director

Aug 2019 - Jan 2020

Birmingham, UK

Gymshark Ltd

Customer Insight Director

May 2017 - Jul 2019

Birmingham, UK

Gymshark Ltd

Senior Insight Manager

Apr 2017 - May 2017

Birmingham, UK

Gymshark Ltd

Marketing Analyst

Aug 2016 - Mar 2017

Birmingham, UK

PDSA

Marketing Analyst

Oct 2013 - Aug 2016

Telford, UK

The People’s Dispensary for Sick Animals (PDSA) is a veterinary charity in the United Kingdom that was founded in 1917. It was established in order to create a home for animals that require extra care due to illness or injury. The dispensary provides free consultations for pet owners that reside within designated PDSA areas.

PDSA

Junior Marketing Analyst

Jul 2011 - Sep 2013

Telford, UK

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Accreditation

Neuro-Linguistic Programming

NLP Diploma

Neuro-Linguistic Programming (NLP) is a guide for both the conscious and unconscious mind. It provides individuals with the opportunity to discover how the mind processes reaching goals, how it can release detrimental behaviour and shift to more constructive mindsets.

Awards & Endorsements

Apteco Best Use of FastStats

Winner

2012

Warwick, UK

Apteco’s Best use of FastStats Awards celebrate organisations that have successfully implemented the FastStats system to their marketing strategies, which means using data to drive quantitative and effective outcomes.

The Sunday Times Profit Track 100

Winner 2020

London, UK

Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.

The Sunday Times International Track 200 Awards

Winner 2019

London, UK

Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales. It is compiled by Fast Track and published in The Sunday Times in February every year.

The Sunday Times Profit Track 100

Awardee 2019

London, UK

Gymshark was ranked 2nd in the Profit Track 100 Awards 2019. The Profit Track 100 is a list of Britain’s 100 private businesses with the fastest-growing profits. It is published annually by The Sunday Times and the Awards ceremony is held at The Savoy in London.

The Sunday Times Fast Track 100

Awardee 2019

London, UK

Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2018

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2018. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2017

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2017. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Winner 2016

London, UK

Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

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Gemma Hulbert’s Education

Birmingham City University

Bachelor of Arts (Hons) in Marketing, Advertising & Public Relations

2009 - 2013