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Gemma Hulbert

Chief Data Officer

Gymshark Ltd

Birmingham, UK

Gemma Hulbert

Biography

Gemma Hulbert is Chief Data Officer at well-known UK fitness apparel and accessory brand, Gymshark. Prior to taking on this leading role, Gemma held the position of Customer Insight Director for two years before her promotion to Insight Director.

She began her career at Gymshark as a Marketing Analyst, where she joined as the business's first data and analytics specialist. In this role, she was responsible for using data, analytics and research to support the brand in making more effective decisions and enhancing their understanding of customer behaviour. She went on to build the data function from the ground up whilst cultivating a data led culture business-wide.

Prior to this, Gemma worked for the People’s Dispensary for Sick Animals (PDSA), where she most recently served as Marketing Analyst. She began her career in a university placement role as Junior Marketing Analyst, during which she was recognised for her successful application of the marketing analytics FastStats system in the 2012 Apteco FastStats awards.

Gemma graduated from Birmingham City University with a Bachelor of Arts in Marketing, Advertising & Public Relations.

Gemma Hulbert’s Newsfeed

Retail Week
The secrets of Gymshark's customer-centred success

Gymshark’s chief data officer Gemma Hulbert explains: “The better we know our community, the more incredible products and experiences we can create that consistently exceed their needs. As a data-led business, we want to unlock this value for our community by striving to become world-class in our data and insight capability.”

Computing
Clothing retail is in bad shape but Gymshark is fighting fit

The secret? Data, says Gymshark's CDO Gemma Hulbert

Gemma Hulbert’s Background

Chief Data Officer
Feb 2020 - Present
Birmingham, UK
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Insight Director
Aug 2019 - Jan 2020
Birmingham, UK
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Accreditation

NLP Diploma
Neuro-Linguistic Programming (NLP) is a guide for both the conscious and unconscious mind. It provides individuals with the opportunity to discover how the mind processes reaching goals, how it can release detrimental behaviour and shift to more constructive mindsets.

Awards

Winner
2012
Warwick, UK
Apteco’s Best use of FastStats Awards celebrate organisations that have successfully implemented the FastStats system to their marketing strategies, which means using data to drive quantitative and effective outcomes.
The Sunday Times Profit Track 100 logo The Sunday Times Profit Track 100 logo
The Sunday Times Profit Track 100
Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.
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Gemma Hulbert’s Education

Bachelor of Arts (Hons) in Marketing, Advertising & Public Relations
2009 - 2013