Coca-Cola Beverages Africa CEO, Doug Jackson, said: “The creation of CCBA will provide a stronger, more successful Coca-Cola system in Africa and create greater shared value for the business and the communities we serve across the value-chain, including local suppliers and retailers. We will also seek to be a critical part of our customers’ growth strategies and invest substantially in our people and in their growth and development to build both capacity and capability. As one operation, CCBA will better serve our consumers and communities in Africa, offering consumers greater choice, broader availability and better value.”
