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Deborah Bussière

Chief Marketing Officer

Grayscale Investments

New York, NY, USA

Deborah Bussière
Delia Bushell
Silberhorn Media Partners
Aidan Butler
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Deborah Bussière’s Biography

Deborah A. Bussière is an accomplished global Marketing and Business Development C-level Executive. Equally at home in a corporate, startup or turnaround environment, Deborah ensures companies achieve their revenue targets by implementing high-impact marketing and business development programs.

In May 2021, Deborah was named Chief Marketing Officer of Grayscale Investments, one of the largest digital currency asset managers in the world.

From May 2017 to May 2021, Deborah was the Global Chief Marketing Officer for Broadridge Financial Solutions (NYSE: BR), a global Fintech leader and part of the S&P 500® Index, where she was responsible for driving revenue, reputation and relationships. Deborah previously served in a consulting capacity as Chief Marketing Officer for several notable startups including Grayscale Investments. From 2003-2013, Deborah worked for EY and served as their Chief Marketing Officer from 2011-2013 where she directed strategy, vision and execution for all marketing functions across the Americas. Prior to joining EY, Deborah was a Co-Founder and Director of Marketing and Sales for UBS's start-up Alternative Investments Group, where she built the Business Development and Marketing functions from the ground up and contributed to a period of significant growth in AUM in four years. Previously, she spent nine years at Morgan Stanley in a variety of senior management, sales and marketing leadership roles within the Asset Management division.

Deborah earned a B.S. in Business/Marketing from Indiana University’s Kelley School of Business, which included a semester at the National University of Singapore. She also completed one year towards her M.B.A. in Finance at New York University’s Stern School of Business and has completed Executive Leadership courses at Columbia University.

Deborah is a member of the WSJ CMO Network, Ellevate Network, CMO Council Advisory Board, and Global Good Fund Selection Committee.

Deborah Bussière’s Newsfeed

Wall Street Journal
Digital Currency Asset Manager Hires Its First CMO

Grayscale Investments LLC, a digital currency asset manager, has named Deborah Bussière as its first chief marketing officer. Ms. Bussière said she intended to help Grayscale educate investors about digital currency as it continues to quickly evolve. “We understand how important it is to navigate the many perceptions and misperceptions that exist,” she said.

Deborah Bussière’s Background

Grayscale Investments
Chief Marketing Officer
May 2021 - Present
New York, NY, USA
Grayscale Investments is one of the largest digital currency asset managers in the world. With digital currencies transforming the economic, political and social landscape, Grayscale helps institutions and individuals navigate new approaches to investing.
Broadridge
Global Chief Marketing Officer
May 2017 - May 2021
New York, NY, USA
As Global Chief Marketing Officer, Deborah leads Broadridge's global marketing initiatives that enhance the firm's revenue, reputation, and relationships across the marketplace.
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Deborah Bussière’s Gallery

Current Board Positions

CMO Council
Advisory Board
San Jose, CA, USA
Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

Philanthropy

Global Good Fund
Selection Committee
Apr 2015 - Present
Glenwood, MD, USA
The Global Good Fund provides leadership development for social impact entrepreneurs.

Media

Uncompromising, Innovation, and Balance | Deborah Bussière
Interview
Feb 2020
Host Alexander Blum welcomes Global Chief Marketing Officer of Broadridge, Deborah Bussière, to discuss the balance of sheparding innovation in your professional life while still maintaining your personal values.
Advocacy in Fintech
Podcast
Sep 2019
New York, NY, USA
Deborah Bussière discusses many aspects of advocacy and business, including how employee advocacy can align marketing and sales, the importance of overcoming the social selling age gap, and how company culture accelerates advocacy. She also shares some insight into the anticipated intersection of AI-targeting and personalized content.
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Publications

When Science Meets the Art of Marketing
Author
Aug 2018
New York, NY, USA
Deborah Bussière discusses how data is changing the face of marketing and giving marketers a chance to quantify their impact to the organization.
Blog CT News
Blog
May 2015
Deborah Bussière's Blog is titled 'Time to End the Good Ole Boy Network'. She shares her thoughts on the impact and competitive strengths companies may leverage by maximizing the opportunities to broaden the senior ranks beyond the “old boys' club” commonly found in Corporate America.

Memberships

WSJ CMO Network
Member
Apr 2018 - Present
The Wall Street Journal's CMO Network connects leaders of the world’s most influential brands.
Ellevate Network
Member
New York, NY, USA
Ellevate is a powerful coalition of ambitious and supportive women+ who believe there is strength in numbers. It is committed to giving ambitious professional women the community they need to take the next step in their careers.

Awards & Endorsements

The Wall Street Journal
WSJ Women of Note
May 2014
New York, NY, USA
Deborah was recognized as one of the WSJ Women of Note by the Wall Street Journal in 2014.

Business Interests

2020 FCS Financial Marketer of the Year
Judging Panel Member
New York, NY, USA
Founded in 1967, the Financial Communications Society (FCS) is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education, and philanthropy. This award recognizes innovation, creativity and impact in the financial services marketplace.

Press Releases

Grayscale Investments® Hires Wall Street Executive as Chief Marketing Officer
Jun 2021
Grayscale Investments®, the world’s largest digital currency asset manager, today announced Deborah Bussière has been appointed Chief Marketing Officer. Bussière will lead the company’s marketing and advertising efforts, reporting to Michael Sonnenshein, CEO.

Deborah Bussière’s Education

Indiana University - Kelley School of Business
BS Business (Marketing), Minor in French; Honors Division Scholarship
National University of Singapore logo National University of Singapore logo
National University of Singapore
International Business
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