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Deborah Bussière

Chief Marketing Officer

TradFi, DeFi, BlockFi, Crypto

New York, NY, USA

Deborah Bussière

Silberhorn Media Partners

Deborah Bussière’s Biography

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Deborah A. Bussière is an accomplished global Marketing and Business Development C-level Executive. Equally at home in a corporate, startup or turnaround environment, Deborah ensures companies achieve their revenue targets by implementing high-impact marketing and business development programs.

Deborah served most recently as Chief Marketing Officer of Grayscale Investments, one of the largest digital currency asset managers in the world.

From May 2017 to May 2021, Deborah was the Global Chief Marketing Officer for Broadridge Financial Solutions (NYSE: BR), a global Fintech leader and part of the S&P 500® Index, where she was responsible for driving revenue, reputation and relationships. Deborah previously served in a consulting capacity as Chief Marketing Officer for several notable startups including Grayscale Investments. From 2003-2013, Deborah worked for EY and served as their Chief Marketing Officer from 2011-2013 where she directed strategy, vision and execution for all marketing functions across the Americas. Prior to joining EY, Deborah was a Co-Founder and Director of... Deborah A. Bussière is an accomplished global Marketing and Business Development C-level Executive. Equally at home in a corporate, startup or turnaround environment, Deborah ensures companies achieve their revenue targets by implementing high-impact marketing and business development programs.

Deborah served most recently as Chief Marketing Officer of Grayscale Investments, one of the largest digital currency asset managers in the world.

From May 2017 to May 2021, Deborah was the Global Chief Marketing Officer for Broadridge Financial Solutions (NYSE: BR), a global Fintech leader and part of the S&P 500® Index, where she was responsible for driving revenue, reputation and relationships. Deborah previously served in a consulting capacity as Chief Marketing Officer for several notable startups including Grayscale Investments. From 2003-2013, Deborah worked for EY and served as their Chief Marketing Officer from 2011-2013 where she directed strategy, vision and execution for all marketing functions across the Americas. Prior to joining EY, Deborah was a Co-Founder and Director of Marketing and Sales for UBS's start-up Alternative Investments Group, where she built the Business Development and Marketing functions from the ground up and contributed to a period of significant growth in AUM in four years. Previously, she spent nine years at Morgan Stanley in a variety of senior management, sales and marketing leadership roles within the Asset Management division.

Deborah earned a B.S. in Business/Marketing from Indiana University’s Kelley School of Business, which included a semester at the National University of Singapore. She also completed one year towards her M.B.A. in Finance at New York University’s Stern School of Business and has completed Executive Leadership courses at Columbia University.

Deborah is a member of the WSJ CMO Network, Ellevate Network, CMO Council Advisory Board, and Global Good Fund Selection Committee. moreless

Deborah Bussière’s Newsfeed

Wall Street Journal

Digital Currency Asset Manager Hires Its First CMO

Grayscale Investments LLC, a digital currency asset manager, has named Deborah Bussière as its first chief marketing officer. Ms. Bussière said she intended to help Grayscale educate investors about digital currency as it continues to quickly evolve. “We understand how important it is to navigate the many perceptions and misperceptions that exist,” she said.

Deborah Bussière’s Background

Grayscale Investments

Chief Marketing Officer

May 2021 - Dec 2021

New York, NY, USA

Grayscale Investments is one of the largest digital currency asset managers in the world. With digital currencies transforming the economic, political and social landscape, Grayscale helps institutions and individuals navigate new approaches to investing.

Broadridge

Global Chief Marketing Officer

May 2017 - May 2021

New York, NY, USA

As Global Chief Marketing Officer, Deborah leads Broadridge's global marketing initiatives that enhance the firm's revenue, reputation, and relationships across the marketplace.

Technology Startups and High Growth Companies

Chief Marketing Officer | Independent Consultant

2014 - 2016

New York, NY, USA

Deborah consulted on a range of marketing efforts, including go-to-market strategies; business plans, marketing plans, pitchbooks and thought leadership; customer acquisition ; brand and PR strategy; and key introductions. Companies: Grayscale Investments (bitcoin & blockchain, FinTech); Rugged Communications (rural internet); Cyrus Innovation (mobile apps); InvestableLoans (cloud-based lending).

Ernst & Young

Chief Marketing Officer, Americas

2011 - 2013

New York, NY, USA

As CMO, Deborah pioneered a move to focus on EY target audiences and content marketing; spearheaded the first-ever fully integrated, global marketing program across multiple channels; launched major CNBC sponsorship in the Americas for EY's signature CFO program to increase brand awareness and expand relationship development, a program that was adopted globally within 3 months.

Ernst & Young

Director of Global Marketing and Americas Business Development Operations, Financial Services

2003 - 2011

New York, NY, USA

Deborah directed a high-caliber team of Business Development professionals spanning the Marketing, Communications, Events, Proposal and Knowledge groups to cultivate new business relationships with clients at the local, national and global levels. She leveraged the talents of her team to build and launch the firm's Financial Services Latin American business unit, achieving sales target in year 1.

UBS

Founding Member, Director of Marketing and Sales, Alternative Investments Group

1998 - 2002

New York, NY, USA

Deborah co-founded the firm’s startup hedge fund/private equity retail business, reporting to the firm’s Chairman and CEO and launched 23 innovative US and offshore funds in 4 years. During her tenure, assets under management increased from $0 to $3B (the industry leader), with a related increase in target audience penetration from 0% to 72%.

Morgan Stanley

VP, Marketing and Institutional & International Business Development Executive

1989 - 1998

New York, NY, USA

Deborah held several Marketing and Business Development roles during her time with Morgan Stanley, contributing to the growth in AUM to over $1B of managed futures and precious metals investments. She also launched the firm’s first offshore commodity fund, raising assets from European institutional investors.

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Deborah Bussière’s Gallery

Current Board Positions

CMO Council

Advisory Board

San Jose, CA, USA

Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

Philanthropy

Global Good Fund

Selection Committee

Apr 2015 - Present

Glenwood, MD, USA

The Global Good Fund provides leadership development for social impact entrepreneurs.

Media

Uncompromising, Innovation, and Balance | Deborah Bussière

Interview

Feb 2020

Host Alexander Blum welcomes Global Chief Marketing Officer of Broadridge, Deborah Bussière, to discuss the balance of sheparding innovation in your professional life while still maintaining your personal values.

Advocacy in Fintech

Podcast

Sep 2019

New York, NY, USA

Deborah Bussière discusses many aspects of advocacy and business, including how employee advocacy can align marketing and sales, the importance of overcoming the social selling age gap, and how company culture accelerates advocacy. She also shares some insight into the anticipated intersection of AI-targeting and personalized content.

Reimagining Communications: The 3Rs with Deborah Bussiere

Interview

Mar 2019

New York, NY, USA

Deborah discusses the importance of Revenue, Reputation and Relationships in Marketing with Matt Swain.

Never mind the startups, we’re a fintech grown-up

Interview

Feb 2018

In this interview, Deborah Bussière, Global CMO of Broadridge Financial Solutions, explains why experience is exciting and essential in the fast-moving financial technology world. While fintech is a hugely dynamic space, in which several startups are doing fascinating things, ‘new and exciting’ is not exclusively theirs to own.

Owning the fintech innovation roadmap: Broadridge global CMO Deborah Bussiere interview

Interview

Oct 2017

London, UK

Deborah Bussière, Global Chief Marketing Officer of Broadridge Financial Solutions, discusses the unique challenges of marketing a large fintech, and also shares some thoughts on her ‘secret recipe’ to marketing success.

Startup Grind Greenwich

Panel Discussion

May 2015

Greenwich, CT, USA

Beth Comstock (GE) & Deborah Bussière (EY) hosted by Peter Sinkevich at Startup Grind Greenwich in a discussion on gender parity, in celebration of Startup Grind Greenwich's Female Founders month.

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Publications

When Science Meets the Art of Marketing

Author

Aug 2018

New York, NY, USA

Deborah Bussière discusses how data is changing the face of marketing and giving marketers a chance to quantify their impact to the organization.

Blog CT News

Blog

May 2015

Deborah Bussière's Blog is titled 'Time to End the Good Ole Boy Network'. She shares her thoughts on the impact and competitive strengths companies may leverage by maximizing the opportunities to broaden the senior ranks beyond the “old boys' club” commonly found in Corporate America.

Memberships

WSJ CMO Network

Member

Apr 2018 - Present

The Wall Street Journal's CMO Network connects leaders of the world’s most influential brands.

Ellevate Network

Member

New York, NY, USA

Ellevate is a powerful coalition of ambitious and supportive women+ who believe there is strength in numbers. It is committed to giving ambitious professional women the community they need to take the next step in their careers.

Awards & Recognition

The Wall Street Journal

WSJ Women of Note

May 2014

New York, NY, USA

Deborah was recognized as one of the WSJ Women of Note by the Wall Street Journal in 2014.

Business Interests

2020 FCS Financial Marketer of the Year

Judging Panel Member

New York, NY, USA

Founded in 1967, the Financial Communications Society (FCS) is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education, and philanthropy. This award recognizes innovation, creativity and impact in the financial services marketplace.

Press Releases

Grayscale Investments® Hires Wall Street Executive as Chief Marketing Officer

Jun 2021

Grayscale Investments®, the world’s largest digital currency asset manager, today announced Deborah Bussière has been appointed Chief Marketing Officer. Bussière will lead the company’s marketing and advertising efforts, reporting to Michael Sonnenshein, CEO.

Deborah Bussière’s Education

Indiana University | Kelley School of Business

BS Business (Marketing), Minor in French; Honors Division Scholarship

National University of Singapore

International Business

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