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Clive Woodward


Business Speaker and Executive Coach

London, UK

Clive Woodward
Håkan Wohlin
KingsRock Advisors
Anthony Wreford
Stonehage Fleming

Clive Woodward’s Biography

As a coach and leader Sir Clive Woodward is synonymous with two of the Nations most historic sporting achievements. England’s 2003 Rugby World Cup victory and Team GB’s London 2012 Olympic Games.

A former England Rugby International and British & Irish Lion himself, during Clive’s tenure as Head Coach England moved from sixth in the world to become the number one ranked team, winning every trophy an England team can win culminating in World Cup glory in 2003.

In 2006 Clive joined the British Olympic Association. As Team GB’s Director of Sport he worked with the national coaches and athletes at the Beijing & Vancouver Olympics as well as contributing to the most successful Team GB games at London 2012.

Clive is currently the Founder and Chairman of Hive Learning – an app which has digitised Clive’s coaching methods and is designed to help people learn better together in business and sport. He is also the Director of Sport for the APEX2100 International Ski Academy which aims to become the World’s Leading High-Performance Academy for young, aspiring athletes wanting to achieve their goals in Alpine Skiing.

BUSINESS & SPORT: Drawing upon his successful experience at the top of elite sport Clive is now working across different sports and businesses to support athletes, coaches, teams and organisations to improve both individual and collective performance.

BUSINESS SPEAKING: Clive’s acute understanding of the synergy between business and sport has affirmed his reputation as a renowned and thought-provoking speaker. Clive aims to inspire audiences and equip them with applicable knowledge through Keynotes, Workshops and Executive Coaching programmes drawing upon Clive’s experiences and current practices in Business and Sport. Visit for more information.

MEDIA: Clive has established his reputation as a popular and respected commentator for ITV Sport and Sky Sport's rugby coverage and as a journalist for the award winning Daily Mail.

Clive’s Newsfeed

Mail on Sunday
SIR CLIVE WOODWARD: Make your mind up Rassie, water boy or coach?

Sir Clive Woodward writes that South Africa outplayed the Lions in the second test but their Director of Rugby, Rassie Erasmus, striding on and hovering at crucial moments was inappropriate again. He feels that Erasmus' role as 'water boy' should be examined and clarified.

Mail on Sunday
SIR CLIVE WOODWARD: Warren Gatland has bungling Boks on the run

Sir Clive Woodward writes: Confusion at the top and a lack of demarcation between the roles of the director of rugby ( Erasmus) and South Africa national team coach, Jacques Nienaber, is killing the Springboks.

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Clive’s Background

Apex 2100
Director of Sport
Jan 2013 - Present
Tignes, FR
The Apex2100 International Ski Academy has been created to become the world’s leading ski academy for young skiers. Based in Tignes, France at 2100m, the academy provides talented skiers with world leading learning, training and performance programmes to help create future Olympic and World Champions.
Hive Learning
2012 - Present
London, UK
Founded in 2012, Hive Learning aims to implement the use of mobile technology to aid teams in the deliverance of continuous high performance. The company has bases in London, Manchester, San Francisco, New York and Mumbai and works with some of the world's most prestigious brands, including Land Rover, Sky and Deloitte.
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Clive’s Gallery

Current Board Positions

Athletes' Entourage Commission
Board Member
2012 - Present
London, UK
The Athletes' Entourage Commission supports athletes on and off the field of play. Supporting and protecting clean athletes, the commission aims to improve the quality and level of services provided. The body particularly oversees relationships between athletes and parents, coaches, sponsors, officials and the media etc.


The High Performance Podcast
Guest Speaker - "Sir CIive Woodward: How to conquer the world with non-negotiables"
Nov 2020
London, UK
Clive joins The High Performance Podcast to share key insights on how to thrive in the most difficult situations. A former England international rugby player, Woodward also led his country to a historic World Cup triumph as manager and has carved out a highly successful business career.
Don't Tell Me The Score Podcast
Guest Speaker
Dec 2019
London, UK
Clive Woodward joins the show to discuss creating a winning culture within sport, business and life. Clive raises the similarities between managing England and running a small business, as well as covering 'TCUP' - thinking correctly under pressure.
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Jun 2005
London, UK
Winning! tells the unbelievable how story of how Clive Woodward guided the England rugby team from irrelevance to World Champions. Implementing the use of his vast array of business management skills, Clive describes how these principles impacted the team's journey and how they can be put into practice in any walk of life.
How to Win: Rugby and Leadership from Twickenham to Tokyo
Nov 2019
London, UK
In his new book, Clive gives his take on the happenings of the 2019 Rugby World Cup. In addition, Woodward reveals the philosophy he used to garner so much success, including a Rugby World Cup win in 2003 and involvement in Great Britain's stirling 2012 Olympic campaign. Combining compelling insight and analysis, he reveals how to achieve results, be that in sport or business.

Awards & Endorsements

World Rugby Hall of Fame
Oct 2011
Rugby, UK
Formerly the IRB Hall of Fame, the World Rugby Hall of Fame enshrines those who have contributed significantly to the game of rugby union. Held annually since 2010, the institution covers players, match officials, administrators, coaches and other individuals. Its physical presence is situated in Rugby, Warwickshire, where the sport originated.
Laureus World Team of the Year
London, UK
The Laureus World Sports Academy is a group of sporting legends. Under the stewardship of Sean Fitzpatrick, members come together on an annual basis to vote for the winners of the Laureus Sports awards, the most prestigious in global sport. Academy members regularly participate in Sport for Good initiatives, aiming to inspire young people through playing sport.
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Charitable Interests

Dallaglio RugbyWorks
London, UK
Formed after legendary rugby player Lawrence Dallaglio lost his mother to cancer in 2009, Dallaglio RugbyWorks aims to engage people through the sport of rugby. Hundreds of individuals on the verge of exclusion from mainstream education have benefitted, with a chance to succeed provided and the potential to progress onto further training and education.
Matt Hampson Foundation
Melton Mowbray, UK
Paralysed from the neck down after an accident in an England Under 21 rugby training session in 2005, Matt made it his goal to establish the foundation to support those who have suffered similar catastrophic injuries. The foundation provides support, advice, relief/treatment for anyone suffering serious injury or disability, particularly those harmed participating in sport.
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Clive’s Education

Loughborough University
Honorary Doctorate - Sports Science
2005 - 2005
University of Exeter
Honorary Doctorate - Law
2004 - 2004
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