Clive Richards is a Senior Commercial and Marketing Executive in the sports and entertainment industry. He is currently working as a Senior Consultant for the Laureus World Sports Awards, Universal Music Group and Air Sports Group (ASG), using his knowledge and experience to advance the growth of these companies.
At Laureus, Clive leads the global commercial strategy and is responsible for its execution. He also sources and negotiates commercial and host city partnerships. Operating in Universal Music UK’s Creative & Commercial Partnerships Division, Globe, he seeks growth opportunities for Globe Sonics and develops partnerships for Universal Music in sport. At ASG, he identifies and secures growth opportunities for their air sports and entertainment events and products.
Previously he was Managing Director in charge of Partnership Development EMEA for CSM Sport & Entertainment where he brokered brand partnerships in Formula 1 and other motorsport series. As CEO of Digital Strip Ltd, Clive led this software start-up operating in the online gaming space.
Clive was Head of Sponsorship at Wembley Stadium for 3 years where he created the sponsorship programme and then secured the Founding Partners, resulting in multi-million pound revenues for The FA. He worked at IMG for 8 years, where he gained experience in sponsorship management and sales, primarily in sport, but also in the music and fashion industries. He also managed the commercial interests of England football coach, Sven-Göran Eriksson and worked on high-profile projects including the 1996 Cricket World Cup in India, Pakistan & Sri Lanka and the Manchester 2002 Commonwealth Games.
His career started in the British Army, where after passing out from the Royal Military Academy Sandhurst, he served for 6 years as an Officer in the Green Howards in Northern Ireland, Germany, Nepal, Cyprus and the MOD, where he was Aide-de-Camp to Chief of the General Staff.
Universal Music is the UK's leading music company and home to artists from Sam Smith and Florence + The Machine to Mumford & Sons and The Rolling Stones.
Air Sports Group (ASG) is the global leader in the development and delivery of original and groundbreaking air sports and entertainment events and products.
Engage Sports Media was a marketplace for sports, entertainment and media focused on the production of content for sports clients across different formats. In 2017 Engage Sports Media was rebranded as Engage Digital Partners.
Endemol Shine UK is part of the Endemol Shine Group and a holding company for many production businesses/labels. The company includes talent agencies, television production companies and digital content producers.
(Beta)
Sports Marketing Consultant
Mar 2011 - Jul 2011
(Beta) is a Marketing Agency that specialises in advertising and communications.
Digital Strip Limited
Chief Executive Officer
Jan 2007 - Dec 2010
Established in 2006, DSL operated in the entertainment business and provided 3D software to the gaming, retail and sports sectors. DSL designed and developed the world's first instant and virtual 3D casino, launched by 888.com in September 2010.
Clive served for six years as an Officer in the Green Howards, an infantry regiment in the British Army. The Army is tasked with protecting the United Kingdom’s interests at home and abroad. Also known as Her Majesty’s Armed Forces, the military is responsible for providing a safe and secure environment for all British citizens.
In June 2020, Clive started volunteering for #PinYourThanks, a charity initiative born out of the Covid-19 pandemic providing the public and companies with the opportunity to personally thank their own heroes of lockdown. Entirely volunteer-led, all profits from the pin badge purchases go to Volunteering Matters and NHS Charities Together.
