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Clive Richards

Senior Commercial and Marketing Executive

Sports and Entertainment Industry

London, UK

Clive Richards
Tony Ressler
Ares Management Corporation
Robin Richards


Clive Richards is a Senior Commercial and Marketing Executive in the sports and entertainment industry. He is currently working as a Senior Consultant for Air Sports Group (ASG), Universal Music Group and The Marque, using his knowledge and experience to help advance the growth of these companies.

At ASG, he identifies and secures growth opportunities for their air sports and entertainment events and products. Operating in Universal Music UK’s Creative & Commercial Partnerships Division, Globe, he seeks growth opportunities for Globe Sonics and develops partnerships for Universal Music in sport. At The Marque, he secures leaders in sport and business as new clients.

Recently, as a Senior Consultant at Laureus, Clive led the global commercial strategy and was responsible for its execution. He also sourced and negotiated commercial and host city partnerships.

Previously he was Managing Director in charge of Partnership Development EMEA for CSM Sport & Entertainment where he brokered brand partnerships in Formula 1 and other motorsport series. As CEO of Digital Strip Ltd, Clive led this software start-up operating in the online gaming space.

Clive was Head of Sponsorship at Wembley Stadium for 3 years where he created the sponsorship programme and then secured the Founding Partners, resulting in multi-million pound revenues for The FA. He worked at IMG for 8 years, where he gained experience in sponsorship management and sales, primarily in sport, but also in the music and fashion industries. He also managed the commercial interests of England football coach, Sven-Göran Eriksson and worked on high-profile projects including the 1996 Cricket World Cup in India, Pakistan & Sri Lanka and the Manchester 2002 Commonwealth Games.

His career started in the British Army, where he served for 6 years as an Officer in the Green Howards in Northern Ireland, Germany, Nepal, Cyprus and the MOD, where he was Aide-de-Camp to Chief of the General Staff.

Clive’s Background

Air Sports Group
Senior Consultant
Jun 2020 - Present
Air Sports Group (ASG) is the global leader in the development and delivery of original and groundbreaking air sports and entertainment events and products.
The Marque
Sales Consultant
Jun 2020 - Present
The Marque is the leading digital profile management service. A Marque profile enables individuals to have a managed, elegant and accurate digital asset, which focuses on their business and philanthropic associations. Excellent SEO ensures this de facto source of information is readily found in online searches.
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Charitable Interests

Jun 2020 - Present
London, UK
In June 2020, Clive started volunteering for #PinYourThanks, a charity initiative born out of the Covid-19 pandemic providing the public and companies with the opportunity to personally thank their own heroes of lockdown. Entirely volunteer-led, all profits from the pin badge purchases go to Volunteering Matters and NHS Charities Together.

Clive’s Education

Northumbria University
BA (Honours) in Business Studies
1985 - 1989
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