Clive Richards is a Senior Commercial and Marketing Executive in the sports and entertainment industry. He is currently working as a Senior Consultant for Air Sports Group (ASG), Universal Music Group and The Marque, using his knowledge and experience to help advance the growth of these companies.
At ASG, he identifies and secures growth opportunities for their air sports and entertainment events and products. Operating in Universal Music UK’s Creative & Commercial Partnerships Division, Globe, he seeks growth opportunities for Globe Sonics and develops partnerships for Universal Music in sport. At The Marque, he secures leaders in sport and business as new clients.
Recently, as a Senior Consultant at Laureus, Clive led the global commercial strategy and was responsible for its execution. He also sourced and negotiated commercial and host city partnerships.
Previously he was Managing Director in charge of Partnership Development EMEA for CSM Sport & Entertainment where he brokered brand partnerships in Formula 1 and other motorsport series. As CEO of Digital Strip Ltd, Clive led this software start-up operating in the online gaming space.
Clive was Head of Sponsorship at Wembley Stadium for 3 years where he created the sponsorship programme and then secured the Founding Partners, resulting in multi-million pound revenues for The FA. He worked at IMG for 8 years, where he gained experience in sponsorship management and sales, primarily in sport, but also in the music and fashion industries. He also managed the commercial interests of England football coach, Sven-Göran Eriksson and worked on high-profile projects including the 1996 Cricket World Cup in India, Pakistan & Sri Lanka and the Manchester 2002 Commonwealth Games.
His career started in the British Army, where he served for 6 years as an Officer in the Green Howards in Northern Ireland, Germany, Nepal, Cyprus and the MOD, where he was Aide-de-Camp to Chief of the General Staff.