Clive Richards is a Senior Commercial and Marketing Executive in the sports and entertainment industry. He is currently working as a Senior Consultant for the Laureus World Sports Awards, Universal Music Group and Air Sports Group (ASG), using his knowledge and experience to advance the growth of these companies.
At Laureus, Clive leads the global commercial strategy and is responsible for its execution. He also sources and negotiates commercial and host city partnerships. Operating in Universal Music UK’s Creative & Commercial Partnerships Division, Globe, he seeks growth opportunities for Globe Sonics and develops partnerships for Universal Music in sport. At ASG, he identifies and secures growth opportunities for their air sports and entertainment events and products.
Previously he was Managing Director in charge of Partnership Development EMEA for CSM Sport & Entertainment where he brokered brand partnerships in Formula 1 and other motorsport series. As CEO of Digital Strip Ltd, Clive led this software start-up operating in the online gaming space.
Clive was Head of Sponsorship at Wembley Stadium for 3 years where he created the sponsorship programme and then secured the Founding Partners, resulting in multi-million pound revenues for The FA. He worked at IMG for 8 years, where he gained experience in sponsorship management and sales, primarily in sport, but also in the music and fashion industries. He also managed the commercial interests of England football coach, Sven-Göran Eriksson and worked on high-profile projects including the 1996 Cricket World Cup in India, Pakistan & Sri Lanka and the Manchester 2002 Commonwealth Games.
His career started in the British Army, where after passing out from the Royal Military Academy Sandhurst, he served for 6 years as an Officer in the Green Howards in Northern Ireland, Germany, Nepal, Cyprus and the MOD, where he was Aide-de-Camp to Chief of the General Staff.