Clive Richards

Senior Commercial and Marketing Executive

Sports and Entertainment Industry

London, UK

Clive’s Biography

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Clive Richards is a Senior Commercial and Marketing Executive in the sports and entertainment industry. He is currently working as a Senior Consultant for Paris Saint-Germain (PSG) and The Marque, using his knowledge and experience to advance the growth of these companies.

At PSG, the fastest growing brand in world sport, Clive supports the global partnerships team, securing market leading companies as the club’s commercial partners. At The Marque, Clive heads the sports division, signing athletes and senior business executives as new clients.

At Air Sports Group (ASG), Clive identified expansion opportunities for their Swoop Freestyle and other skydiving events. Recently, in a short term project with Universal Music UK, he sought growth opportunities for Globe Sonics and developed partnerships for Universal Music in sport.

Also, as a Senior Consultant at Laureus, Clive led the global commercial strategy. He also sourced and negotiated commercial and host city partnerships.

Previously he was Managing Director, Partnership Development EMEA for CSM Sport & Entertainment where... Clive Richards is a Senior Commercial and Marketing Executive in the sports and entertainment industry. He is currently working as a Senior Consultant for Paris Saint-Germain (PSG) and The Marque, using his knowledge and experience to advance the growth of these companies.

At PSG, the fastest growing brand in world sport, Clive supports the global partnerships team, securing market leading companies as the club’s commercial partners. At The Marque, Clive heads the sports division, signing athletes and senior business executives as new clients.

At Air Sports Group (ASG), Clive identified expansion opportunities for their Swoop Freestyle and other skydiving events. Recently, in a short term project with Universal Music UK, he sought growth opportunities for Globe Sonics and developed partnerships for Universal Music in sport.

Also, as a Senior Consultant at Laureus, Clive led the global commercial strategy. He also sourced and negotiated commercial and host city partnerships.

Previously he was Managing Director, Partnership Development EMEA for CSM Sport & Entertainment where he led the team brokering brand partnerships in Formula 1 and other motorsports series. As CEO of Digital Strip Ltd, Clive led this tech start-up operating in the online gaming space.

Clive was Head of Sponsorship at Wembley Stadium for 3 years where he created the sponsorship programme and secured the Founding Partners, resulting in multi-million pound revenues for The FA. He worked at IMG for 8 years, in sponsorship management and sales in sport, music and fashion. He also managed the commercial interests of England football coach, Sven-Göran Eriksson and worked on high-profile events including the 1996 Cricket World Cup and the Manchester 2002 Commonwealth Games.

His career started in the British Army, where he served for 6 years as an Officer in the Green Howards in Northern Ireland, Germany, Nepal, Cyprus and the MOD, where he was Aide-de-Camp to Chief of the General Staff. moreless

Clive’s Background

Paris Saint-Germain

Senior Consultant

Dec 2020 - Present

Paris, FR

Paris Saint-Germain is one of Europe’s most successful football clubs and a global lifestyle brand. PSG is the fastest growing brand in world sport and widely regarded as the club of the new generation. In his role as Senior Consultant, Clive works with the global partnerships team and focuses on brand development and sales strategy to secure global and regional partnerships.

The Marque

Head of Sport & Senior Sales Consultant

Jun 2020 - Present

London, UK

The Marque is the leading digital profile management service. A Marque profile enables individuals to have a managed, elegant and accurate digital asset that focuses on their business achievements and charitable interests. In his role at The Marque, Clive executes the sports strategy, develops partnerships within his business network and secures leaders in their field as clients.

Air Sports Group

Senior Consultant

Jun 2020 - Jun 2021

London, UK

The global leader in the development and delivery of original and groundbreaking air sports and entertainment events and products. As a Commercial Consultant, Clive secured global growth opportunities and helped with strategy execution.

Universal Music Group

Senior Consultant

Feb 2020 - May 2020

London, UK

Universal Music UK is home to top musical talent, from Hozier and Jessie J to U2 and Queen. Clive was retained as a consultant at Universal's Globe division. While there, Clive helped drive growth and expansion of Globe Sonics as well as identifying and securing partnerships for the group in sport.

Laureus

Senior Consultant

Oct 2019 - Jun 2020

London, UK

An international organisation that works to transform the lives of young people by funding community sports projects for children and offering training and support. Clive was contracted as a consultant to advise on global commercial strategy, execution and implementation as well as the development of partnerships.

CSM Sport & Entertainment

Managing Director, Partnership Development EMEA

Feb 2017 - Apr 2019

London, UK

After being promoted to Managing Director at the rebranded CSM (following the acquisition of JMI), Clive continued to lead the EMEA Partnership Development team. As well as brokering global partnerships in F1, he was also responsible for helping brands to achieve their B2C and B2B objectives using partnerships in F1 and other motorsports series.

Just Marketing, Inc.

Senior Vice-President, Partnership Development EMEA

Nov 2012 - Feb 2017

London, UK

JMI is a leading marketing agency in the field of motorsport. Clive's role as Senior Vice-President extended to the development of the JMI business into the EMEA region. JMI transitioned to CSM in 2017.

Engage Sports Media

Senior Consultant

Jun 2012 - Oct 2012

London, UK

A marketplace for sports, entertainment and media focused on the production of content for sports clients across different formats. As a Senior Consultant, Clive's role involved the business development of the sports division. In 2017, Engage Sports Media rebranded as Engage Digital Partners.

Endemol Shine UK

Senior Consultant

Jul 2011 - Mar 2012

London, UK

Part of the Endemol Shine Group and a holding company for many production businesses/labels. Endemol Shine includes talent agencies, television production companies and digital content producers. As a Senior Consultant, Clive advised on the development and execution of various international sports projects, specifically football-related content.

(Beta)

Sports Marketing Consultant

Mar 2011 - Jul 2011

London, UK

Beta is a Marketing Agency that specialises in advertising and communications. While at Beta, Clive managed the commercial development of online communities hosted by Beta as well as the management of the Barmy Army account.

Digital Strip Limited

Chief Executive Officer

Jan 2007 - Dec 2010

Established in 2006, DSL operated in the entertainment business and provided 3D software to the gaming, retail and sports sectors. DSL designed and developed the world's first instant and virtual 3D casino, launched by 888.com in September 2010.

Wembley Stadium

Head of Sponsorship

Oct 2003 - Dec 2006

London, UK

A premium venue in North London hosting large scale events in sport, music and entertainment. Clive’s role as Head of Sponsorship required devising and executing the sponsorship strategy, through which he secured partnership deals with major national and international brands, including Microsoft, Carlsberg, Umbro, Coca-Cola, Walkers, Npower and Betfred.

IMG

International Vice President

Oct 1995 - Oct 2003

IMG is a global leader in the fields of sports, events, media and fashion marketing. As Vice President, Clive was responsible for the co-ordination of high-profile events as well as partnership management and sales, plus developing the commercial interests of IMG’s sports talent.

The British Army

Captain

Apr 1990 - Oct 1995

Clive served for six years as an Officer in the Green Howards, an infantry regiment in the British Army. The Army is tasked with protecting the United Kingdom’s interests at home and abroad. Also known as Her Majesty’s Armed Forces, the military is responsible for providing a safe and secure environment for all British citizens.

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Charitable Interests

#PinYourThanks

Volunteer

Jun 2020 - Jun 2021

London, UK

In June 2020, Clive began volunteering for #PinYourThanks, a nationwide initiative born out of the Covid-19 pandemic providing the public and companies with the opportunity to personally thank their own heroes of lockdown. All profits raised go towards supporting NHS Charities Together and Volunteering Matters.

Friends of the Green Howards Trust

Trustee

2011 - 2015

Clive’s Education

Royal Military Academy Sandhurst

1989 - 1990

Northumbria University

BA (Honours) in Business Studies

1985 - 1989

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