Christian Lanng founder and CEO of Tradeshift talks to Saastr. "In Tradeshift, we always had big ambitions, and we always knew as a company we would become big. In fact, as true entrepreneurs, we had this idea and wanted to start the company in a garage. That was simply something we had to do! Obviously, we were also doing what you’ve got to do when you have a SaaS company. We were on the phone selling our software before we’d even really begun to get the first few customers in and figure out what do they really need?"
Christian Lanng, the co-founder and CEO of Tradeshift: “For an inspiring read about innovation, dive into Microserfs by Douglas Couplan this summer. Set in the early 1990s, the book follows six programmers working under Bill Gates on the Microsoft campus, who eventually move to Silicon Valley. The book does a great job of capturing the excitement and wonder of the bubbling tech industry ahead of the dot.com boom in the late 90s."