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Chris McCormack

CEO & Founder of MANA SEG

Singapore, SG

Chris McCormack
Scott McCarron
Kiki McDonough
Kiki McDonough Ltd

Chris McCormack’s Biography

Chris McCormack, ‘Macca’, is one of the greatest triathletes of all time. Blessed with an unparalleled combination of strength and endurance, Macca is a Triathlon and Ironman Hall of Fame inductee.

Through sheer dedication and determination, Chris has dominated his field, accumulating four World Championships and three Triathlete of the Year awards. Further decorations have arrived in the form of being deemed the World’s Fittest Athlete by ESPN, whilst the prestigious Forbes Magazine named him as the World's Greatest Athlete.

Following a formidable athletic career, Macca has proven himself as an innovative entrepreneur and established CEO. Macca’s transition into the business world started with spearheading the major Thanyapura Sports and Wellness Resort development in Phuket, which left lasting positive political and social effects on the city.

Over a dynamic business career, he has become an expert in developing and overseeing investment strategies, M&As and media rights/management. His professional skillset is vast, demonstrating a plethora of knowledge in marketing, management, pricing strategy and business development.

With a powerful network across sport, Chris has established MANA Sports to become a marketing and advertising leader in the sports and entertainment industry. Focused on connecting investors with suitable clients, MANA delivers operational and investment funding for sports clients, namely the investment in Paris FC and the acquisition of Cordoba CF. Under Macca’s leadership, MANA boasts numerous lucrative sporting connections across the world, including Super League Triathlon and World ProTour Cycling Team Bahrain McLaren.

Chris serves as President of Bahrain Endurance 13. He is also the Co-Founder and Partner of the Super League Triathlon and Executive Director of MX Endurance, a global network for endurance and triathlon athletes, which he also founded. Chris is an active philanthropist committed to improving lives.

Chris’ Newsfeed

Super League Triathlon
Super League Triathlon launches SLT teams to shape the future of the sport

Following a growth period of four years, Super League Triathlon has launched SLT Teams, a franchise team competition, to create an exciting futuristic vision for the sport.

South China Morning Post
Australian triathlete Chris McCormack’s single-minded training obsession has given way..

‘Macca’ might be retired, but fans still remember the former pro athlete’s historic 2010 Ironman Hawaii World Championship win at 38, defying critics..

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Chris’ Background

Chief Executive Officer
Jan 2018 - Present
Singapore, SG
MANA Sports & Entertainment Group is a leading marketing/advertising agency. ‘MANA’ (a supernatural power) is woven into the foundation of the business and is reflected in all their work; a customer-centric and tailored approach that emphasises effective results and high-quality outcomes. Chris adapted seamlessly from being a professional athlete to launching MANA in the sports performance space.
Super League Triathlon
Co-Founder & Partner
Jun 2016 - Present
Singapore, SG
Super League Triathlon (SLT) consists of a series of fast-paced events that take place over eight months, after which the best male and female triathlete in the world is selected. Chris part founded in order to move away from long distance events to increase excitement, showcasing the world's most exhilirating athletes.
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Chris’ Gallery

Other Business Interests

Executive Chairman
Aug 2013 - Dec 2016
Phuket, TH
Thanyapura Sports and Health Resort is one of Asia’s most prestigious healthy holiday destinations. Chris oversaw the planning, development and launch of the $250 million development. In addition, the international school development would become Thailand’s first United World College, changing the educational landscape of Phuket with the gold standard of international schools.
Bollox Energy Gel
Singapore, SG
Co-created by Macca and embodying his no nonsense, determined approach, Bollox is an affordable energy gel designed to provide a boost to athletes whilst on the go. Wrapped in bright yellow packaging and available in a fruity cherry flavour, the product comprises of energy, electrolytes and taurine.


Pho3nix Project
2011 - Present
Saint Moritz, CH
The Pho3nix Project is a charitable organisation that utilises sport to steer underprivileged youth to improve their lives and wellbeing through participation in sporting activities. Developed for European Philanthropist Sebastian Kulczyk, the venture has been a resounding success.
MaccaNOW Foundation
1999 - Present
The MaccaNOW Foundation was established by Macca after he lost his mother to breast cancer in 1999 at the age of 53. In honour of her, he set out to raise 140.6 dollars for every day that his mother had lived. An active philanthropist, Chris is committed to improving lives and lives his life the way he raced, with a focused commitment to excellence and a passionate desire to perform.
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Super League Triathlon: Support The Sport
Feb 2017
Singapore, SG
Macca talks about taking a different approach to promoting the sport of Triathlon.
Bahrain Endurance 13 | Launch
May 2015
Bahrain, PK
Chris promotes the launch of the Bahrain Endurance Team under the vision of His Highness Shaikh Nasser Bin Hamad Al Khalifa.


I'm Here To Win: A World Champion's Advice for Peak Performance
May 2013
London, UK
A New York Times Best Seller in sports autobiographies, Chris’s book ‘I’m Here To Win’ was published in 2011 and has been released in seven languages. It tells the inspiring and powerful story of how Macca went from Australian Junior Champion to World Champion. The title has been translated into 6 languages and has sold over 500,000 copies worldwide.


International Triathlon Union (ITU)
1995 - Present
Lausanne, CH
World Triathlon Union is an international governing body for multi-sport disciplines, including triathlon, duathlon, aquathlon and others.

Awards & Endorsements

World Triathlon Hall of Fame
Lausanne, CH
Chris was admitted to the Triathlon Hall of Fame to honour his exceptional achievements in the sport of Triathlon and his long-term contribution to the sport.
Ironman Hall of Fame
Tampa, FL, USA
Chris was inducted to the Ironman Hall of Fame for epitomising the essence of Ironman through his illustrious career as an athlete, and for his memorable contribution to the growth of the triathlon event.
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Commercial Partners

Breitling SA
Brand Ambassador
Grenchen, CH
Breitling SA is a Swiss luxury watchmaker based in Grenchen, Switzerland and was founded in 1884. Chris starred in the company's 2019 commercial which highlighted their limited edition Superocean Ironman model.
Brand Ambassador
Munich, DE
Bavarian Motor Works, commonly referred to as BMW, is a German producer of luxury vehicles and motorcycles. Founded in 1916 as a manufacturer of aircraft engines, the company also includes the brands of MINI and Rolls-Royce under its umbrella. Headquartered in Munich, BMW has significant motorsport history and produces vehicles in countries including Germany, the UK, the US, China and India.
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Chris’ Education

Charles Sturt University
Master in Accounting and Finance
1995 - 1996
University of New South Wales
Bachelor of Commerce, Accounting
1991 - 1995

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