Marley Natural is backed by the Seattle-based investment firm Privateer Holdings, which has raised $200 million and is funding the Marleys' expansion into Canada. "Bob Marley is more closely tied to the product than anyone we could think of," said Privateer Holdings CEO Brendan Kennedy. "In some places people even say, 'Let's go smoke a Bob Marley.'"
Having just announced the first collaboration between a medical cannabis company and a major pharmaceutical player, Tilray expects to launch its first co-branded product with Sandoz Canada by the end of the year. Tilray’s founder and CEO Brendan Kennedy highlights the company’s main differentiation factors, including but not limited to its international reach through its presence in ten countries on five different continents.