Brandon Hensinger

Allentown, PA, USA

Global Vice President

Yikon Genomics Inc.

Biography

Brandon Hensinger is Global Vice President at Yikon Genomics, where he has been at the forefront of many innovative breakthroughs. Most notably, he led the launch of the world’s first Non-Invasive PGT-A Technology, which is an embryo screening technology that uses non-invasive practices to help physicians choose healthy embryos for transfer, for women going through fertility treatments.

Brandon has a strong reputation as a leading sales executive, entrepreneur, and leader in the global reproductive genetics industry. He is consulted for his expertise in developing business models, strategic plans, and distribution channels for genetic laboratories, nationally and globally. He also has extensive experience in M&A due diligence operations for national and global companies.

Outside of his business life, Brandon is a competitive triathlete, rock climber, skateboarder, and musician. He is married to the love of his life and has 3 children. He loves to travel the world, enjoys exploring global cuisines, and has a love for fashion.

Brandon Hensinger’s Newsfeed

Lehigh Valley Based Executive Brandon Hensinger Introduces Groundbreaking Reproductive Health Tech

Brandon Hensinger, Global Vice President of Sales of Yikon Genomics Inc, the US Subsidiary of Shanghai based Yikon Genomics Ltd, has successfully launched an embryo screening technology that uses non-invasive methodologies to help physicians choose healthy embryos for women going through fertility treatments.

PR Newswire

Center for Reproductive Health & Gynecology Beverly Hills & Yikon Genomics Launch Non-Invasive PGT-A

"Our goal at Yikon Genomics is to help more families achieve their dreams of conception, through our innovative technologies such as NICS," quotes Brandon Hensinger, Vice President of Sales for Yikon.

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Brandon Hensinger’s Background

Yikon Genomics Inc.

Global Vice President

Sep 2017 - Present

Philadelphia, PA, USA

Yikon Genomics, a leading solution-based single cell sequencing company, is based on the patented MALBAC® technology from Harvard University. It provides complete solutions in the fields of reproductive health & cancer diagnostics.

Avrio Genetics

President

May 2017 - Present

Allentown, PA, USA

Brandon runs Avrio Genetics, a consulting firm for global diagnostic and healthcare solutions, also offering business model development, logistics solutions and sales support.

Natera

Regional Sales Director

Feb 2016 - Aug 2017

Covering Central & South America, Canada and South Africa, Brandon worked for Natera®, which offers highly accurate solutions for elevating the science of reproductive testing.

Ascent Adventure Institute

Founder

Sep 2005 - Feb 2016

Founder of Ascent Adventure Institute which offered rock climbing trips, classes & team building / leadership development programs. Brandon was also the Leadership & Teambuilding Coach & Climbing Instructor.

BGI Americas Corporation

Director, Americas

Dec 2013 - Dec 2015

Responsible for leading the BGI team, providing sales & support for the Diagnostic & Tech/Research divisions. The team specialized in NIPT, Cancer Sequencing, PGS/PGD & research products in North & South America. Brandon led the sales team in developing key strategic distribution relationships throughout the US, Canada, Central & South America.

Solstas Lab Partners

Sales Manager

Nov 2010 - Sep 2013

Responsible for managing more than 35 reps throughout North & South Carolina which involved overseeing training, development, rep sales forecasts & pipelines.

LabCorp

Senior Marketing Executive

Sep 2009 - Nov 2010

Brandon was responsible for growth & development for LabCorp in the Winston Salem, NC area.

Spectrum Laboratory Network

Sales Representative

2006 - 2008

Greensboro, US

Spectrum Laboratory Network, acquired by Apax Partners in 2005, was one of the leading clinical laboratories in the United States.

Cornerstone BioPharma

Pharmaceutical Sales Representative

2003 - 2006

Cornerstone BioPharma is a specialty pharmaceutical company which focuses on the development & commercialization of prescription medications.

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Other Business Interests

SoundCloud

Musician

2013 - Present

Brandon has music featured on SoundCloud, the world's largest music & audio streaming platform which allows people to discover a huge selection of music from the most diverse creator community in the world.

Media

The Yikon Show: A Yikon Genomics Podcast

Host

Allentown, PA, USA

Presented by Brandon Hensinger, Global Vice President of Yikon Genomics, the world’s first lab to offer Non Invasive PGT-A, this show is dedicated to bringing you the most recent news, updates, and innovations in the IVF and Reproductive Health World.

The Brandon Hensinger Show

Host

Allentown, PA, USA

Showing the world that you can be phenomenally successful in business and in life...they are not mutually exclusive! Join me to learn about global business growth strategies, travel advice and reviews, athletic performance training guidance, and more!

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Publications

The Alive Sales Rep

Author

2011 - Present

The Alive Sales Rep is a combination of practical tools & theory that will help those who read it to dramatically improve their life and sales success.

Brandon Hensinger’s Education

Quantic School of Business and Technology

Masters of Business Administration

2017 - 2018

Bloomsburg University

BA, Organizational Communication & Outdoor Leadership

2000 - 2004