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Brandon Hensinger

President & CEO

Avrio Genetics

Allentown, PA, USA

Brandon Hensinger

Biography

Brandon Hensinger is President & Chief Executive Officer of Avrio Genetics, a company that provides life-changing reproductive, as well as personalized, genetic testing products and solutions to physicians and patients throughout the world. The company currently provides products from Yikon Genomics, BillionToOne, Chronomics, and MicroPoint.

He has been at the forefront of many innovative breakthroughs. Most notably, he led the launch of the world’s first Non-Invasive PGT-A Technology, which is an embryo screening technology that uses non-invasive practices to help physicians choose healthy embryos for transfer, for women going through fertility treatments with Yikon Genomics.

Brandon has a strong reputation as a global speaker, leading sales executive, entrepreneur, and leader in the global reproductive genetics industry. A strong proponent of experiential leadership and an avid outdoorsman, Brandon uses challenging situations to promote how specific leadership principles are used in guiding a team toward a desired goal. He feels that the experiential component is vital, providing engagement and cooperation between team members in real-life situations.

Through his company Avrio Genetics, he is consulted for his expertise in developing business models, strategic plans, and distribution channels for genetic laboratories, nationally and globally. Avrio Genetics currently manages international launches for 7 companies, with a growing portfolio. He also has extensive experience in M&A due diligence operations for national and global companies.

Brandon has a passion for learning new languages and is fluent in Spanish and Portuguese and conversational Mandarin. Outside of his business life, Brandon is a competitive triathlete, rock climber, skateboarder, and musician.

Brandon Hensinger’s Newsfeed

EIN Presswire
First Baby Born in Brazil Through Non-Invasive PGT-A Testing

“I know I don’t only speak for myself when I say that all of us in this industry strive every day to make it possible for more people to become parents, and to provide the greatest care possible throughout their journey,” expresses Brandon Hensinger, President & CEO of Avrio Genetics. “It is a true privilege to have worked closely with the incredible team at CPDP to make this dream possible for these new parents.”

Lehigh Valley Based Executive Brandon Hensinger Introduces Groundbreaking Reproductive Health Tech

Brandon Hensinger, Global Vice President of Sales of Yikon Genomics Inc, the US Subsidiary of Shanghai based Yikon Genomics Ltd, has successfully launched an embryo screening technology that uses non-invasive methodologies to help physicians choose healthy embryos for women going through fertility treatments.

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Brandon Hensinger’s Background

President & CEO
May 2017 - Present
Allentown, PA, USA
Brandon runs Avrio Genetics, a consulting firm for global diagnostic and healthcare solutions, also offering business model development, logistics solutions and sales support.
Global Vice President
Sep 2017 - 2020
Philadelphia, PA, USA
Yikon Genomics, a leading solution-based single cell sequencing company, is based on the patented MALBAC® technology from Harvard University. It provides complete solutions in the fields of reproductive health & cancer diagnostics.
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Other Business Interests

Musician
2013 - Present
Brandon has music featured on SoundCloud, the world's largest music & audio streaming platform which allows people to discover a huge selection of music from the most diverse creator community in the world.

Media

Host
Allentown, PA, USA
Presented by Brandon Hensinger, Global Vice President of Yikon Genomics, the world’s first lab to offer Non Invasive PGT-A, this show is dedicated to bringing you the most recent news, updates, and innovations in the IVF and Reproductive Health World.
Host
Allentown, PA, USA
Showing the world that you can be phenomenally successful in business and in life...they are not mutually exclusive! Join me to learn about global business growth strategies, travel advice and reviews, athletic performance training guidance, and more!
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Publications

Writer
Allentown, PA, USA
Medium: Blog of Brandon Hensinger, Focusing on Business, Travel, and Loving Life
Author
The Alive Sales Rep is a combination of practical tools & theory that will help those who read it to dramatically improve their life and sales success.

Brandon Hensinger’s Education

Masters of Business Administration
2017 - 2018
BA, Organizational Communication & Outdoor Leadership
2000 - 2004