The announcement comes after the government appointed philanthropist Ben Elliot as the UK’s first Food Surplus and Waste Champion, prompting him to launch the Step up to the Plate initiative last month, in which he called on nearly 300 organisations to pledge to cut food waste. “To those retailers yet to sign the pledge – why not? You have a responsibility to step up and do your bit. We will be highlighting those who participate and those who do not,” he said.
Food waste ‘tsar’ Ben Elliot will name and shame poor performing councils and businesses to try to change public attitudes to discarded food. Mr Elliot runs luxury services company Quintessentially but said he became involved in food waste after volunteering with a friend’s charity. He said: “The difficulty I see is budgets and I totally get that councils have problems there. The problem is that 70% of the 10.2m tonnes of food we throw away every year is from households, and food waste is not going down..."