Angeline Francis Khoo is founder and chief executive of Rosie On Fire, a luxury kimono brand that blends high-end fashion with social impact.
Founded in 2013, Rosie On Fire is a purpose-driven brand that combines Angeline’s passion for social impact and fashion retail. Angeline launched Rosie On Fire to both fill a gap in the market in creating easy, glamorous pieces for women, and stable, meaningful job opportunities for marginalised people often excluded from the workforce.
Rosie On Fire has grown into a global luxury fashion brand and is renowned for designing high-end kimonos that are sexy, flirty and flattering for all figures. The business has offices in the UK, Canada and Malaysia, and is opening a high-end beauty bar in Kuala Lumpur in 2020.
Angeline has put company culture at the heart of Rosie On Fire. Recognising that the team’s well-being is not only good business practice but enriches their quality of life, Rosie On Fire has introduced initiatives such as education allowances for employees with children, flexible working hours, mental health days, and special medical care and allowances.
Angeline’s passion for retail was instilled early on from working in her family’s businesses, including Laura Ashley in the UK and Metrojaya department stores in Malaysia. She gained experience within different divisions including product development and marketing, and contributed her own perspective to the growth of the business.
Prior to founding Rosie On Fire, Angeline held roles at geopolitical consultancy Oxford Analytica and non-profit event organiser The Veritas Forum.
Angeline holds an LLB in Law from the University of Buckingham and a Masters in Social Science and Social Anthropology from the University of Oxford. At Oxford, she met her husband, Jedidiah Francis.