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Angeline Francis Khoo

Founder & Chief Executive

Rosie On Fire

London, UK

Angeline Francis Khoo
Jedidiah Francis Labs
Jeff Fraser
Blue Dunes Growth

Angeline Francis Khoo’s Biography

Angeline Francis Khoo is founder and chief executive of Rosie On Fire, a luxury kimono brand that blends high-end fashion with social impact.

Founded in 2013, Rosie On Fire is a purpose-driven brand that combines Angeline’s passion for social impact and fashion retail. Angeline launched Rosie On Fire to both fill a gap in the market in creating easy, glamorous pieces for women, and stable, meaningful job opportunities for marginalised people often excluded from the workforce.

Rosie On Fire has grown into a global luxury fashion brand and is renowned for designing high-end kimonos that are sexy, flirty and flattering for all figures. The business has offices in the UK, Canada and Malaysia, and is opening a high-end beauty bar in Kuala Lumpur in 2020.

Angeline has put company culture at the heart of Rosie On Fire. Recognising that the team’s well-being is not only good business practice but enriches their quality of life, Rosie On Fire has introduced initiatives such as education allowances for employees with children, flexible working hours, mental health days, and special medical care and allowances.

Angeline’s passion for retail was instilled early on from working in her family’s businesses, including Laura Ashley in the UK and Metrojaya department stores in Malaysia. She gained experience within different divisions including product development and marketing, and contributed her own perspective to the growth of the business.

Prior to founding Rosie On Fire, Angeline held roles at geopolitical consultancy Oxford Analytica and non-profit event organiser The Veritas Forum.

Angeline is Co-Founder of gifting company, SupplyDrop and holds an LLB in Law from the University of Buckingham and a Masters in Social Science and Social Anthropology from the University of Oxford. At Oxford, she met her husband, Jedidiah Francis.

Angeline Francis Khoo’s Newsfeed

The Scotsman
Entrepreneur urges peers to adapt after saving 20 jobs with coronavirus-prompted rethink

Entrepreneur, Angeline Francis Khoo who founded the luxury clothing brand, Rosie on Fire, discusses the impact and changes made to her own business due to coronavirus. “It became obvious the landscape of the world was shifting fast and so were the needs of people. We saw a way to potentially contribute, which gave us a glimmer of hope. Essentials started becoming scarce, as did personal protection equipment, and a need opened up as countries started going on lockdown".

Angeline Francis Khoo’s Background

Rosie On Fire
Founder & Chief Executive
2013 - Present
Founded by Angeline Francis Khoo, Rosie On Fire is an international fashion wear company that creates high-end designer garments that are playful, flirty with a little bit of sexy. Over the last seven years, Rosie On Fire has grown into a global luxury fashion and lifestyle brand. The business has offices in London, UK; Victoria, Canada; and Kuala Lumpur, Malaysia.

Other Business Interests

2020 - Present
London, UK
Founded in 2020, SupplyDrop is a gifting company that provides gifts in themed boxes. It was created by founders Angeline Francis Khoo and Jedidiah Francis to meet the needs of the world as it drastically changed through a pandemic.

Angeline Francis Khoo’s Education

University of Oxford
MA, Social Science and Social Anthropology
2008 - 2009
University of Buckingham
Bachelor of Law
2001 - 2004