Su-Mei Thompson
Media Trust
Justin Tindall
M&C Saatchi

Andrew Tillard

Templecombe, UK

Partner & Co-Founder

Animos LLP

Andrew Tillard


Andrew Tillard is Partner & Co-Founder of Animos, where he mentors CEOs & senior executives in many sectors. Andrew serves as Non-Executive Director on various boards and has spent 30 years founding, buying and managing businesses in the marketing services industry.

As Chairman of Guarantee Laundries, a long-established company in the South West, he is enabling the company to reach its full potential. Andrew is also Founder of 247, a business club in Sherborne, Dorset, which facilitates its 50 or so members to advance each others’ businesses by using their knowledge and their contacts.

In the early 1980s, Andrew founded and managed The Decisions Group which merged with Merit Direct and then became part of the Sitel Group, one of the top two call centres in the world, with a presence in over 20 countries. In 2003, Andrew successfully achieved a MBI at Golley Slater, exiting in 2013. Andrew started his career in the Army and then joined Procter & Gamble before becoming an entrepreneur.

Andrew specialises in business planning, management & growing businesses. His clients encompass many industries including architects, automotive, aviation security, education, travel, legal, garden design, cleaning, camping, event management & charities.

Andrew Tillard’s Background

Partner & Co-Founder
2003 - Present
Newick, UK
Animos is a business consultancy, which helps both blue chip clients and smaller business customers reach their full potential. Typically, Andrew mentors or Chairs up to ten CEOs or companies at one time, helping them to produce a workable strategy & annual plans, using the methodology he used to start and grow an award-winning, international brand and top 3 global business.
Mar 2015 - Present
Sherborne, UK
Guarantee is a long-established, independently-owned laundry and rental company, with bases in Dorset and Wiltshire, who have built their reputation on providing a high quality and reliable service and proud to have won two of the top industry awards for customer service in the last two years.
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Concept Creator and Founder
2010 - 2017
London, UK
Following 7 years of convincing the Services and the Military Charities, Veterans’ Gateway launched, with a 2 year test budget, as an organisation that makes it quick and easy for veterans and their families, at home and abroad, to find the right charitable organisation to support them.
Futures 4 Forces logo Futures 4 Forces logo
Futures 4 Forces
Jan 2012 - Oct 2013
Templecombe, UK
Futures 4 Forces, F4F, was a not for profit company, with a vision and target to run a huge global test to help service personnel transition to a better civilian life, so others could use and build on this thinking.

Andrew Tillard’s Education