The Marque The Marque
The Marque
About The Marque Profiles Press Contact

Andrew Essex

CEO

Plan A

New York, NY, USA

Andrew Essex
John Ertman
Ertman Dulis & Helisek PLLC
Mike Ettling
Unit4

Andrew Essex’s Biography

Andrew Essex is the Chief Executive Officer of Plan A, a creative holding company based in NYC and frequent consultant for multiple CEOs and CMOs in myriad industries. He is the former CEO of Tribeca Enterprises, the parent company of the Tribeca Film Festival, and founding CEO of Droga5, a world-renowned creative agency, which was acquired for a record multiple by William Morris Endeavor in 2013 and sold again to Accenture in 2019.

A highly creative strategic executive with 30+ years in marketing, media, technology, events, content, business development, hospitality and M&A, Andrew is a proven entrepreneurial leader and culture builder with multiple exits, high-profile turnaround experience and world-class relationships, skilled in recruiting, retaining and managing talent and overseeing complex P&Ls, and a rainmaker with an extensive track record of generating high-margin revenue, crafting compelling narratives and operating complex enterprises in competitive markets.

Andrew is a frequent public speaker on media, marketing and monetization strategies and sits on the boards of The AdCouncil, iPic Entertainment and Plus Pool. He is the Chair of the NYC Mayor’s Creative Council, and a former advisor to the White House American Office of Innovation and the Wharton SEI Center for Advanced Studies in Management. He serves as an angel investor and advisor to top disruptive companies and prominent unicorns.

He is also an award-winning journalist and cultural editor at such publications as The New Yorker, Details and Salon.com, among others, and has been a television commentator for ABC, CNN and CNBC. He is author of “The End of Advertising: Why It Had to Die and the Creative Resurrection to Come” and co-author of three books: "A Very Public Offering: The Story of the Globe.com,” “Chasing Cool,” with former Barney’s CEO Gene Pressman, and “Le Freak: An Upside Down Story of Family, Disco and Destiny,” with producer and musician Nile Rodgers.

Andrew Essex’s Newsfeed

Techonomy
Digitally United: Closing the Gaps in a Techonomic World

Andrew Essex, Co-founder & CEO of creative marketing and communications agency, Plan A, spoke at the Techonomy event 'Digitally United: Closing the Gaps in a Techonomic World'. In a talk titled 'Advertising’s Responsibility for Online Civility', Andrew discussed the responsibility advertisers have in changing the way social media behaves in order to restore online civility, among other related topics.

Inc.
Why Every Product Needs a Great Brand Story

Andrew Essex writes about the importance of brand storytelling in order to differentiate your product from others in the marketplace.

View allHide

Andrew Essex’s Background

Plan A
CEO
2018 - Present
New York, NY, USA
Plan A is a creative marketing and communications agency that acts as an operations holding company that provides centralized customer service, strategic advisory and financial management.
Tribeca Enterprises
CEO
Jan 2016 - Dec 2017
New York, NY, USA
Tribeca Enterprises is a global media company engaging in the entertainment industry and based in New York City.
View allHide

Andrew Essex’s Gallery

Advisory Roles

Glasswing Ventures
Advisor
Oct 2020 - Present
Boston, MA, USA
Glasswing Ventures is a venture capital firm investing in cutting edge technology and AI startups.

Current Board Positions

IPIC
Board of Directors
Nov 2018 - Present
Boca Raton, FL, USA
IPIC is a luxury restaurant-and-movie theater brand based in the US.
Ad Council
Board of Directors
New York, NY, USA
The Advertising Council is a non-profit organization that facilitates collaboration between creative people and businesses to create advertising to inspire action on the main social issues in America.
View allHide

Previous Board Positions

Venture for America
Board of Directors
New York, NY, USA
Venture for America is a network of and community for aspiring entrepreneurs and start-up leaders.
Pop Tech
Board of Directors
PopTech is a community of like-minded people leading the way in the areas of creative expression, emerging technology, science and exploration worldwide.
View allHide

Previous Advisory Roles

Wharton SEI Center for Advanced Studies in Management
Advisor
Philadelphia, PA, USA
The SEI Center for Advanced Studies in Management served as a source of bold ideas and innovative thinking in management development over a period of 3 decades.
The White House
Advisor to the Office of American Innovation
Washington, DC, USA
Andrew was Advisor to the Office of American Innovation contributing to recommendations made to the President aimed at improving the US Government operations and services and improving the quality of life for Americans whilst creating job opportunities.

Media

With Plan A, CEO Andrew Essex plots the non-holding company of the future
Interview
Feb 2020
New York, NY, USA
Andrew Essex, CEO of Plan A, sits down with Digiday to share the latest news and about Plan A and give his take on the current state of the industry.
Plan A's Andrew Essex: 'The industry is ripe for reinvention'
Podcast
Sep 2019
New York, NY, USA
Andrew discusses his new venture, Plan A, and shares his vision of the future of the marketing and media industry.
View allHide

Publications

Why Every Product Needs a Great Brand Story
Author
Jun 2020
New York, NY, USA
In this article, Andrew Essex, CEO of Plan A, addresses the oft-asked question that too many people in business ask: Isn't my product the most important thing? He goes on to discuss the importance of a good brand story that grabs people's attention. A series of product attributes, he says, is not the same thing.
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Author
Jun 2017
Andrew's book predicts "an end to advertising as we know it" and suggests that the future of advertising will look very different and require an adjustment from the creative minds that feed the industry.
View allHide

Memberships

American Advertising Federation
Corporate Board Member
Jan 2013 - Present
Washington, DC, USA
American Advertising Federation (AAF) is an organization of advertising industry professionals across all disciplines and career levels.

Speaking Engagements

Advertising's Responsibility For Online Civility
Featured Speaker
Mar 2021
At the Digitally United: Closing the Gaps in a Techonomic World event presented by Techonomy, Andrew Essex, CEO of Plan A, discusses the role of advertising in how social media operates and the responsibility advertisers have in changing the way social media behaves in order to restore online civility.
The SynZenBe Show: Communicating Core Values Insight and Out
Webinar
Jul 2020
Andrew Essex, CEO of Plan A, and Toby Usnik, Founder of Philanthropic Impact Partners, join host Simon Collins to discuss how effective leader can instill and promote a clear vision of a company’s mission and values, from the top of the organization to the bottom.
View allHide

Community Engagement

City of New York
Chairman of The Mayor’s Creative Council
May 2019 - Present
New York, NY, USA
Andrew is Chairman of the Creative Council consisting of creative leaders from a host of marketing, advertising and media companies with the view to harness their talent and energy to connect New Yorkers to information, resources and initiatives.

Andrew Essex’s Education

New York University
BA & MA | English