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Ana Hory, MBA

Chief Executive Officer | Board

Consumer Product Goods

Los Angeles, CA, USA

Ana Hory

The&Partnership

David Humphreys

TAMKO Building Products

Ana’s Biography

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Ana Hory is an accomplished executive, transformational business leader and board candidate with over 30 years of experience in the tech, food, toy, entertainment, health and wellness industries. She currently serves as the CEO of Element of Choice and is the Founder of Enlucem, a business consultancy.

Element of Choice is a marketing and advertising agency that focuses on assisting brands in the creation of innovative products and targeting cross-industry markets.

In her senior roles at Element of Choice and Enlucem, Ana works to build strong management teams and grow the companies’ strategic brands. This experience comes from her decades-long career leading in both Fortune 500 and start-up companies as an expert in navigating the global business market and identifying prosperous business opportunities.

Ana has built businesses for well-established companies including Mattel, Unilever, Kellogg’s and Belkin, where she previously held the position of Global Business Head and led initiatives to improve the culture, financial performance and turn the business around. Overall, she... Ana Hory is an accomplished executive, transformational business leader and board candidate with over 30 years of experience in the tech, food, toy, entertainment, health and wellness industries. She currently serves as the CEO of Element of Choice and is the Founder of Enlucem, a business consultancy.

Element of Choice is a marketing and advertising agency that focuses on assisting brands in the creation of innovative products and targeting cross-industry markets.

In her senior roles at Element of Choice and Enlucem, Ana works to build strong management teams and grow the companies’ strategic brands. This experience comes from her decades-long career leading in both Fortune 500 and start-up companies as an expert in navigating the global business market and identifying prosperous business opportunities.

Ana has built businesses for well-established companies including Mattel, Unilever, Kellogg’s and Belkin, where she previously held the position of Global Business Head and led initiatives to improve the culture, financial performance and turn the business around. Overall, she is an expert in identifying new business opportunities, taking calculated risks that yield results, inspiring and motivating employees and strategically reorganizing companies for solid growth. Her focus on maximizing shareholder and stakeholder value and investor returns positions her as a strong board candidate for companies of all sizes.

Ana is a dedicated mentor and advisor with a passion for helping companies and individuals excel, which carries into her activities outside of her corporate responsibilities. Ana was previously an advisor for Adatto, an online community for women to offer guidance to one another, and she has been a mentor at UCLA’s Anderson School of Management since 2015.

Ana earned her MBA in Business Administration from UCLA’s Anderson School of Management. moreless

Ana’s Background

Element of Choice

Chief Executive Officer

Apr 2017 - Present

Los Angeles, CA, USA

Through targeted marketing campaigns, innovative products, and the best possible user interface, Element of Choice creates brand, product and marketing programs that help its customers succeed in their industries.

Belkin

Global Business Head

Nov 2013 - Sep 2015

Los Angeles, CA, USA

Belkin is the world's leading provider of connectivity solutions. Ana was the business unit head of the 3rd largest division at Belkin. The unit was responsible for roughly $250 million in global retail sales.

Enlucem Consulting

Founder

Oct 2015 - Present

Los Angeles, CA, USA

Enlucem is a product marketing consultancy that provides start-ups and small businesses with advice on restructuring, branding, product development, new market entry, global market management and business opportunity assessment.

Belkin

Senior Product Marketing Manager

Jan 2012 - Nov 2013

Los Angeles, CA, USA

Belkin's wide range of products allows computer and electronics consumers to seamlessly integrate their devices in their homes, cars, and on the road. Ana created the first form-fitted keyboard for the iPad, reaching 65% net promoter score in its first year.

MEG

Director of Product & Marketing

Dec 2006 - Jan 2012

Los Angeles, CA, USA

Founded in 1991 as Morrison Entertainment Group, MEG Toys develops intellectual properties aimed at children. Its toy brands have been marketed for over 30 years, selling millions of play sets and figurines worldwide.

Mattel, Inc.

Senior Marketing Manager

Aug 2004 - Jan 2006

Los Angeles, CA, USA

Mattel is a global leader in children's entertainment. Ana managed a business that represented $300 million worldwide retail sales.

Mattel, Inc.

Senior Brand Manager

Jul 1998 - Aug 2004

São Paulo, BR

Part of the team that launched the company in Brazil, built it from the ground up, to become Mattel's second largest market.

Santista

Senior Brand Manager

Sep 1997 - Jun 1998

São Paulo, BR

Part of the Bunge Group (back then), a large food conglamerate. Managed a $50 million pasta business.

Unilever Brazil

Senior Brand Manager

Jan 1997 - Sep 1997

São Paulo, BR

Unilever is a consumer goods corporation. The multinational company produces some of the world's most popular brands, including Dove, Lipton, Knorr, Sunlight, Magnum and Aromat. Lauched the first ever laundry detergent in a plastic bag, at an affordable price point.

Kellogg Company

Senior Brand Manager

Mar 1994 - Jan 1997

São Paulo, BR

The Kellogg Company is the world's largest cereal manufacturer and a snack leader. Its well-known brands are a staple to families in over 180 countries. Managed adult cereal line and new products.

Eli Lilly and Company

Cost Accountant

1992 - 1993

São Paulo, BR

Eli Lilly is a leading pharmaceutical company with offices in 18 countries. During her time at the company, Ana created cost accounting procedures, working full-time while still in college.

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Ana’s Gallery

Ana Hory at a conference

Ana Hory MBA at UCLA Anderson

Ana speaks at a conference

Ana Hory with iPad keyboard

Award-winning keyboard

Previous Advisory Roles

Adatto

Advisor

Nov 2019 - Jul 2021

Santa Monica, CA, USA

Adatto offers young women health advice, assisting them through an online platform that provides content, community and care.

America Israel Cannabis Association

Advisor

Dec 2018 - Nov 2020

Denver, CO, USA

The America Israel Cannabis Association (AICA) was founded by American entrepreneurs who want to create an apolitical membership-based business league to promote medical and biotech research, development and therapies, agri-tech and high-tech solutions, education, investment and trade between the Israeli wellness industry and the growing American market.

Media

Fireside Chat with Ana Hory

Jun 2019

Los Angeles, CA, USA

In this brief discussion, Ana answers a variety of questions and discusses important topics including the importance of taking risks and her thoughts on what it means to be the CEO of a company.

Interviews

Ana Hory: “Don’t do unto others what you don’t want done unto you”

Profile

Nov 2020

New York, NY, USA

Ana is profiled by Candice Georgiadis, Founder of Digital Day Agency, about her decision to enter the medicinal wellness market in the United States.

What Are First-Time Visitors to Dispensaries Buying?

2017

In this podcast interview, Ana discusses data found through interviewing customers as they visited dispensaries for the first time.

Features

Ana Hory: CEO, Chil Explores 5 Questions

Feature

Jun 2020

New York, NY, USA

In her role as CEO of Element of Choice, Ana answers five questions posed by Forbes related to the company's place in the wellness industry.

Accreditation

Corporate Board Governance Certificate

Recipient

Apr 2022

An immersive program on board best practices with a powerful combination of foundational topics and advanced insights on the most timely and pressing issues facing boards today.

ESG Certificate Program

Recipient

Apr 2022

Certificate on understanding the critical components of good ESG performance and important competencies for board executives to be effective at assessing ESG risks and opportunities.

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Memberships

NACD

Member

Mar 2022 - Present

Arlington, VA, USA

National Association of Corporate Directors (NACD) empowers more than 20,000 directors in the U.S. to lead with confidence in the boardroom. As the recognized authority on leading boardroom practices, NACD helps boards to strengthen investor trust & public confidence by ensuring that today's directors are well prepared for tomorrow's challenges.

WomenExecs on Boards

Member

2021 - Present

Edmond, OK, USA

After completing Harvard Business School's Women on Boards program, participants are invited to join the exclusive WEoB network. Members generously share their connections and resources to help each other succeed in getting C-suite and board positions.

Awards & Endorsements

Endorsement from Belkin's CEO Chet Pipkin

For more endorsements, please visit Ana's LinkedIn.

The Best Products of 2015

Feature

Jan 2015

New York, NY, USA

Ana played a key role in the development of the Belkin Qode Ultimate Pro Keyboard Case for iPad Air 2, which was named as part of PC Magazine's Best Products of the Year list and at CES 2015.

Specialist Courses

Harvard Business School Executive Education

Women on Boards Program

Dec 2021

Boston, MA, USA

The Women on Boards program assists future female board directors in gaining the skills and expertise they need to achieve success. After completing the program, they join a unique network of like-minded women who support them to be prepared for board assignments.

The Wharton School | University of Pennsylvania

Executive Certificate – Digital Marketing Strategies for the Digital Economy

2016

Philadelphia, PA, USA

The marketing programs at Wharton are led by specialists from the world's largest and most-published marketing faculty. They turn cutting-edge research and methodology into useful tools for professional and aspiring marketers.

Academic Appointments

College of Business Administration - Loyola Marymount University

Professor of Strategic Brand Management | MBA Class

May 2006 - Jun 2006

Los Angeles, CA, USA

Founded in 1926 as a center for strategic thinking and innovation in Southern California, the LMU College of Business Administration strives for academic excellence and prepares students — from eager undergraduates to experienced executives — to use their immense talents and unique skills to advance the interests of both industry and society.

Speaking Engagements

Exclusive Research Results: Types of Cannabis Consumers & How to Effectively Target Them

Guest Speaker

Nov 2017

Las Vegas, NV, USA

Ana was a featured Guest Speaker at the 2017 MJBiz Conference, where she discussed key insights on how to understand the needs and wants of different consumers and how to adapt to different purchase environments.

Charitable Interests

UCLA Anderson School of Management

Mentor

Oct 2015 - Present

Los Angeles, CA, USA

The Center for Global Management Mentor Program pairs current full-time MBA, FEMBA, EMBA and UCLA-NUS EMBA students with members of the center's Advisory Board, a dedicated group of visionary global executives from a variety of industries and locations.

Big Brothers Big Sisters of America

Big Sister

Mar 2000 - Aug 2007

Tampa, FL, USA

Big Brothers Big Sisters of America promotes strong and enduring, professionally supported, one-to-one mentoring relationships to children facing difficulties that alter their lives for the better.

Ana’s Education

UCLA, Anderson School of Management

MBA | Strategic Business Management

2001 - 2003

FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas

BA | Business Administration

1989 - 1993