William Drake
Owl Private Office
Sir Charles Dunstone
TalkTalk

Alexander Duckworth

POP Capital

New York, US

Partner

POP Capital

Alexander Duckworth
Biography
Alexander Duckworth, President and Founder of Point One Percent, has marketed many well-known brands ranging from Microsoft and Williams-Sonoma to Ralph Lauren and Tiffany & Co. After graduating cum laude from Parsons School of Design in New York City, Alexander joined Hakuhodo in Japan as an Art Director on the Coca-Cola account. He then returned to the U.S. to work at many acclaimed agencies, such as McCann-Erickson New York and SS+K. In early 2002 Alexander started Point One Percent to focus his strategic and creative talents on a niche market — the wealthiest .1% of the population.

Personal Business Advice

Never leave well enough alone - borrowed from Raymond Loewy

Alexander Duckworth’s Newsfeed

01 Sep 2016
SIRIN LABS launches flagship store in Mayfair

The look, feel and the layout of the space was initially conceived by Sirin’s branding agency, Point One Percent in New York as part of the overall brand strategy. Alexander Duckworth, President and Founder of Point One Percent worked very closely with Elemental in the early design phase. 

Alexander Duckworth’s Background

Partner
Apr 2014 - Present
New York, US
Investing in brands that target high net-worth individuals requires a very solid understanding of the dynamic luxury market. POP Capital is a new breed of PE investor, one that is not looking for a cookie cutter solution, rather one that is carefully crafting strategies for growth and legacy. We call it Legacy Luxury.
Founder
2002 - Present
New York, US
Point One Percent are a branding, marketing and strategy consulting agency dedicated to understanding and reaching the wealthiest .1% of the population.

Alexander Duckworth’s Education

BFA - Communication design
1989 - 1993